Find a Hotel in South of Market

Laid-back and free-spirited San Francisco is the main city in the Bay Area, and the capital of cool in California. The "City by the Bay" is home to funky clubs, funkier people, and lots of great sights and attractions for people of all ages. Book a stay in one of the hotels in South of Market, San Francisco, and you'll be right in the middle of the city's most happening area—be sure to wear a flower in your hair!

South of Market

On the eastern side of the downtown area is the South of Market (SoMa) district, which has undergone urban renewal in recent years. Once known for its nightlife, the area is now home to entertainment complexes, museums, and sports centers—the nightlife is still pretty pumping though! If you're in town during the baseball season from April to October, you can catch a San Francisco Giants game at AT&T Park. SoMa also has a few alternative museums, such as the Museum of Modern Art, and the Cartoon Art Museum. South of Market hotels give you easy access to all these attractions.

Away from SoMa are two of San Francisco's most iconic sights: the Golden Gate Bridge and Alcatraz Island. The Bridge is the defining structure of the city, and no vacations in San Francisco are complete without seeing it. Just north of SoMa is Fisherman's Wharf, a popular tourist area with tons of restaurants, an aquarium, street performers, and much more. You can take a ferry ride from here to the old prison island Alcatraz and take a tour: It's particularly creepy at night!

Explore San Francisco

To add a little flower power to your life, book your San Francisco flight with Travelocity. To get the best deal, book a hotel near South of Market as well, and you'll save up to $537 by booking your hotel and flight at the same time.