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Best Western Premier Herald Square

3.0 star property
3-star hotel near 5th Avenue

Choose dates to view prices

Photo gallery for Best Western Premier Herald Square

Daily buffet breakfast (USD 20 per person)
Exterior
Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes
Property amenity
Lobby

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Gym
  • Business services
  • Bar

Explore the area

View in a map
50 W 36th St, New York, NY, 10018
  • Place, 5th Avenue
    ‪2 min walk‬
  • Place, Macy's
    ‪2 min walk‬
  • Place, Empire State Building
    ‪5 min walk‬
  • Airport, New York, NY (LGA-LaGuardia)
    ‪17 min drive‬

Room options

View all photos for King Room

Premium bedding, in-room safe, desk, blackout drapes

King Room

  • Sleeps 2

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 Queen Bed, Accessible, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)
  • Sleeps 2
  • 1 Queen Bed

Accessible Queen Room

  • Sleeps 2

View all photos for Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(29 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

9.0 out of 10
Wonderful
(41 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

Executive King Room

  • Sleeps 2

Two Double Room

  • Sleeps 4

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About the neighborhood

New York

Heart of New York.At this Manhattan hotel, you'll be well placed to visit 5th Avenue and Empire State Building, both within a 5-minute walk. Bryant Park and Broadway are also within half a mile (1 km).

What's nearby

  • 5th Avenue - 2 min walk - 0.1 miles
  • Macy's - 2 min walk - 0.1 miles
  • Empire State Building - 5 min walk - 0.3 miles
  • Times Square - 8 min walk - 0.4 miles
  • Broadway - 8 min walk - 0.5 miles

Getting around

  • 34 St. Station (Herald Square) - 2 min walk
  • New York W 32nd St. Station - 5 min walk
  • LaGuardia Airport (LGA) - 28 min drive

Restaurants

  • ‪Keens Steakhouse - ‬1 min walk
  • ‪Tonchin New York - ‬1 min walk
  • ‪Cho Dang Gol - ‬3 min walk
  • ‪Black Tap Craft Burgers & Beer - 35th St - ‬3 min walk
  • ‪Barn Joo 35 - ‬4 min walk

About this property

Best Western Premier Herald Square

3-star hotel near 5th Avenue
There's a coffee shop/cafe on site. You can enjoy a drink at the bar/lounge. You'll find a 24-hour business center on site.

Public spaces have free WiFi and wired Internet. A fitness center, a vending machine, and multilingual staff are also featured at the business-friendly Best Western Premier Herald Square.

This 3-star New York hotel is smoke free.

  • 94 guestrooms or units
  • 17 levels
  • Business center (24 hours)
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Television in lobby
  • ATM
  • Elevator
  • No smoking on site
  • Bar or lounge
Best Western Premier Herald Square offers 94 air-conditioned accommodations with safes and coffee/tea makers. Beds feature premium bedding. LED televisions come with premium cable channels. Bathrooms include showers, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

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  • Restaurant
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The price is $118
Feb 8 - Feb 9
Total with taxes and fees
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Property amenities

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 6:30 AM to 9:30 AM for a fee: USD 20 for adults and USD 20 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom

Room amenities

Entertainment

  • LED TV with premium cable channels

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Coffee/tea maker

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: USD 200 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: approximately USD 20 for adults and USD 20 for children

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, and Carte Blanche. Cash is not accepted. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

How close is Best Western Premier Herald Square to the airport?

Best Western Premier Herald Square is 9.5 mi (28-min drive) away from the LaGuardia Airport (LGA) airport, the closest popular airport to the property.

How much does it cost to stay at Best Western Premier Herald Square?

As of Jan 13, 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on Feb 8, 2026 start from $102.95, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Best Western Premier Herald Square have an airport shuttle?

Airport shuttle services are not available at Best Western Premier Herald Square.

How close is Best Western Premier Herald Square to the beach?

This hotel is 19.3 mi (49-min drive) from Coney Island Beach.

Does Best Western Premier Herald Square offer free breakfast?

Free breakfast isn’t provided at Best Western Premier Herald Square, but buffet breakfast is offered for a fee of USD 20 for adults and USD 20 for children. It's available every day from 6:30 AM to 9:30 AM.

Is there a casino at Best Western Premier Herald Square?

No, there is no casino at this hotel, but Resorts World Casino (21-min drive) is nearby.

What time is check-in at Best Western Premier Herald Square?

Check-in start time: 3 PM; Check-in end time: 11:00 AM.

Is there free parking at Best Western Premier Herald Square?

Free parking is not available at this hotel.

Does Best Western Premier Herald Square have a pool?

Best Western Premier Herald Square does not have a pool.

Does Best Western Premier Herald Square have a spa?

There are no spa services available at this hotel.

How close is Best Western Premier Herald Square to downtown New York?

Best Western Premier Herald Square is 2.8 mi away from New York.

Best Western Premier Herald Square Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 549 out of 1007 reviews
Rating 8 - Good. 260 out of 1007 reviews
Rating 6 - Okay. 109 out of 1007 reviews
Rating 4 - Poor. 47 out of 1007 reviews
Rating 2 - Terrible. 42 out of 1007 reviews

8.8/10

Cleanliness

8.8/10

Staff & service

8.0/10

Amenities

8.4/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

8/10 Good

Barry

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Originally I thought the room was small (my wife, me and 2 granddaughters) but I understand small is normal for NY. Room was very clean and staff were excellent. Location was perfect for all things midtown. I recommend this property.
Stayed 4 nights in Oct 2025

8/10 Good

Danya

Traveled with family
Liked: Cleanliness, property conditions & facilities
Great location. Clean rooms. Friendly staff
Stayed 3 nights in Oct 2025

10/10 Excellent

Yuleisi

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Everything is good and the security in the hotel is very good
Stayed 1 night in Oct 2025

10/10 Excellent

Nathanael

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff
Stayed 1 night in Oct 2025

8/10 Good

Paul

Stayed 1 night in Sep 2025

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A gem ! Close to everything / Macy’s, I was really impressed with the service and the clean room and it is quite ! Room that a not big but ok as we are in New York and we want to spend as much time as possible outside the room ! Plus you can leave your luggages while you still visit the town until you’re ready to leave. Only recommandation would be softer pillows but I strongly recommend.
Stayed 1 night in Sep 2025

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, property conditions & facilities
Very friendly front desk staff!
Stayed 1 night in Aug 2025

8/10 Good

Daniel Quansong

Stayed 1 night in Jul 2025

8/10 Good

lauren

Liked: Cleanliness
Stayed 2 nights in Jul 2025

10/10 Excellent

Mark

Stayed 4 nights in Sep 2025

10/10 Excellent

Emily

Stayed 1 night in Sep 2025

10/10 Excellent

Brenna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

10/10 Excellent

April

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We traveled to NYC with our kids and had a wonderful stay at Best Western Premier Herald Square. The front desk staff were always friendly and very helpful. They were amazingly accommodating. We asked if a fridge was available and they brought one to our room right away and told us we could store anything additional in another fridge. They were happy to give us extra coffee pods when we asked, helped us unload and load our car, and kindly set up a table and chairs for us to eat takeout one night. The room was serviced daily for the 4 days we were there and was always clean. The hotel is very convenient to the subway, Times Square, and lots of restaurants and shopping. The elevators were in good working order and we never waited more than 2-3 minutes for one to arrive on the 12th floor. The air conditioning was comfortable and beds were great. The room is on the smaller side, which is the norm in NYC, so we expected that. The fitness area was clean, had cleaning wipes, well stocked water and towels and included free weights, cardio equipment and a cable fitness machine. Ice machines were on 3rd floor and basement. We had an absolutely lovely stay and highly recommend this hotel!
Stayed 4 nights in Sep 2025

10/10 Excellent

ALI

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel staff is extremely helpful
Stayed 1 night in Sep 2025

10/10 Excellent

Ibraheem, San Francisco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, open 24 hours reception, walkable area, clean room, generally great.
Stayed 3 nights in Sep 2025

10/10 Excellent

Fanny

The stay was peaceful and gratefully

The one night stay was pleasant, quiet and clean. I did not have time to go to the gym or explore the surroundings. Perhaps later on I can and will explore and enjoy the extra accommodations. Thank you, Fanny Rosas
Stayed 1 night in Sep 2025

10/10 Excellent

Kimberly Paige

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We were greeted every time we walked in the door and also told to enjoy our day each time we left. Angelica in the cafe was a delight. She was so kind and was great at answering our tourist questions of where to go during the day. We tried a few of her suggestions and they were all great! And the coffee and breakfast options in the cafe were delicious and reasonably priced with typically short lines. We had the option to not have our sheets changed every day but they did still come in and clean, empty garbages, provided clean towels. Our room was small so in such a tight space, we appreciated the daily tiday from the cleaning staff.
Stayed 6 nights in Sep 2025

10/10 Excellent

Matthew

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easy check in and the rooms are clean. Nice clean bathroom
Stayed 1 night in Sep 2025

8/10 Good

Arlene

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Better pillows please

Room was decent only thing the pillows were not great needs better fluffier bigger pillows
Stayed 4 nights in Sep 2025

8/10 Good

Cassidy

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
First time in NYC for a wedding, so the hotel was pleasant enough for the 3-day stay at an affordable cost. The staff were welcoming and polite. Check in/out was easy. Location wasn’t bad either, although I almost walked right past the entrance when we first got there. (It’s nestled in there) A lot of places in walking distance like Time Square, Empire State Building, Rockefeller Center. There’s a 24 hour store called Toast Cafe Brasserie NYC/ Buffet around the corner for snacks, meals, and drinks anytime. It helped since our king room didn’t have a mini fridge to keep drinks/leftovers cool and fresh. If I ever find myself needing to stay in NYC again for a short time without breaking the bank, I’d stay here again.
Stayed 3 nights in Sep 2025

10/10 Excellent

Rosa

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cleam room and excellent staff
Stayed 1 night in Sep 2025

2/10 Terrible

carrie

Business traveler
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Bed BUGS moved my room , bites everywhere , managment said they would inspect and make report and call and never did or refund !
Stayed 1 night in Sep 2025

10/10 Excellent

Andrew, Auckland

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay at a great location. Rooms are small like any NYC hotel, they are nicely decorated and extremely clean. It was an easy walk to the subway and Penn Station which is the stop to and from the airport. The reception team were great and extremely helpful and always greeted us each day.
Stayed 7 nights in Sep 2025

8/10 Good

Marc, Dosrius

Business traveler
Liked: Cleanliness, amenities, property conditions & facilities
The property's location was excellent. The room wasn't very large but sufficient.
Stayed 4 nights in Sep 2025

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025