4.3 out of 5

"Room was a little small but the bed was perfect. There is a nice little bar with a patio and the bartender Stephen was very attentive and pours a grea ... " More

By a verified traveler on Fri 23 Feb 2018

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Hotel Description

Best Western Premier Herald Square puts you in the heart of Manhattan, within steps of popular attractions like Empire State Building and Macy's. Highlights at this hotel include free daily breakfast, a bar/lounge, and a 24-hour business center.

All 94 soundproofed rooms feature LED TVs with cable channels, and you can enjoy free WiFi, free wired Internet, and tablet computers. You'll find nice touches like free toiletries and premium bedding to enhance your stay. Coffee/tea makers, free long-distance calls, and free local calls are also available.

This smoke-free hotel offers free WiFi in public areas, a fitness center, and has concierge services. Other amenities include a coffee shop/café and coffee/tea in a common area. Free hot/cold buffet breakfast is available daily between 6:30 AM and 9:30 AM.

Attractions within a 10-minute walk of this 3-star Central New York City hotel include New York Public Library and Times Square.

Standard Room, 1 Queen Bed, Accessible, Non Smoking

Bed Count 1 Queen Bed Maximum Occupancy 2 Max
$102 per night

Executive Room, 1 King Bed, Non Smoking

Bed Count 1 King Bed Maximum Occupancy 2 Max

Standard Room, 1 King Bed, Non Smoking

Bed Count 1 King Bed Maximum Occupancy 2 Max

Standard Room, 2 Double Beds, Non Smoking

Bed Count 2 Full Beds Maximum Occupancy 4 Max

Best Western Premier Herald Square ratings based on 13 Verified Reviews

Review Summary
4.3 out of 5 4.5 out of 5.0
Room cleanliness 5.0 out of 5.0
Service & staff 5.0 out of 5.0
Room comfort 4.0 out of 5.0
Hotel condition 4.0 out of 5.0
5 out of 5

Great experience

Room was a little small but the bed was perfect. There is a nice little bar with a patio and the bartender Stephen was very attentive and pours a great drink!!!

Posted by , from philadelphia on Feb 23, 2018

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Comment from Hotel Management

Feb 25, 2018 by Front Desk Staff

Thank you very much for your response and we do hope you will come back to see us soon again!

4 out of 5

Good stay.

Pros: The staff and the location
Cons: Expand breakfast area and cook fresh eggs, not ones that are preformed and then just heated up.
Location: Location is great for seeing shows. It is close toPenn Station which is great, especially if you flew into Newark and took airport train to NYC
The staff was wonderful and the room, although small, was very clean and comfortable. The location was great. Close to Penn Station and Times Square. Our only complaint was that the breakfast area was too small to accommodate everyone. There is not near enough table and chairs. One of the reasons we decided to try this hotel instead of going back to one we had used previously was because breakfast was included in the price. Of course, you could get food and take it back up to your room, but one of our party is physically handicapped and could not carry her meal. It would have taken several trips back and forth on the elevator, up to the 14th floor, if we were to eat in our room.

Posted by , from Milwaukee on Jan 7, 2017

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4 out of 5

Great location

Great price for great location in downtown Manhattan, few minutes walking from Broadway, 5th avenue and Times square.

Posted by , from Michigan on Jan 10, 2016

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3 out of 5

Great location, beware of the elevator noise

Cons: Fix the elevators
Great hotel in almost every aspect, however do everything you can to stay on a lower floor. The elevators are somewhat faulty and produce a loud mechanical click (like flipping a heavy switch or circuit breaker) every time they move; Very disruptive if you are trying to sleep. The sound seems to come from the top of the shaft (I was on the top floor), so might not be as noticeable on the lower floors.

Posted by on Jan 5, 2016

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3 out of 5
The staff was very nice and the hotel was clean! The elevator was very noisy and kinda scary! The room was extremely small and everything was so miniature !! The bed was comfortable but the room space was so small!

Posted by on Jan 3, 2016

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4 out of 5

Best. Western NYC

Centrally located in NYC but small room. The breakfast room was quite small and crowded. Clean room---maximized tiny room.

Posted by , from la on Nov 15, 2015

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5 out of 5

Thank you it was amazing!!

The stay at this hotel was amazing. The location perfect so many restaurants and pubs and bars and great food all around within just walking distance. The location I can't say enough about. The hotel staff nice friendly extremely helpful. The food the free breakfast took advantage of it every day it was so good. Thank you thank you thank you.

Posted by , from Bakersfield, CA on Nov 11, 2015

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5 out of 5

Excellent location! Excellent view!!

Pros: The staff and updated rooms.
Cons: The size of the room would be good to know when booking.
Location: It was very convenient and easy to get to everything!
We had an amazing stay at this hotel. The breakfast was incredible. The location was amazing. The hotel staff was helpful and very responsive to our needs. The rooms are small for a family of 4 but we were not in there much so it was ok. The cleanliness was great and the amenities very good. The bar and happy hour was great after a long day of walking. Overall we would go back again in a heartbeat.

Posted by , from Colorado on Oct 20, 2015

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3 out of 5

Near subway station

This hotel is near 2 subway stations and easy to access to major attractions. Breakfast was ok. They rotate the menu every morning. We asked for a room on higher floor, but didn't get it. We stayed in Room 501 which is about 3-feet away and direct facing the elevator. The room is not very sound-proof and we can hear all sorts of the noises on the streets and people in and out elevator during the night. Therefore the sleep quality was poor.

Posted by , from Kansas City on Aug 18, 2015

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5 out of 5

Nice hotel, walking distance to everywhere!

Great hotel for the price. Staff are friendly and very helpful. Free breakfast. Breakfast is made fresh and they serve various options. Complimentary wifi. however their wifi was very slow. Walking distance to time square and right around the corner from Macys and Empire State building. rooms are small but then again it is New York! I will definitely be staying here again! No problem with elevators being slow.

Posted by , from Dallas TX on Aug 13, 2015

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About the Best Western Premier Herald Square

Location 50 W 36th St, New York, NY 10018

Property Features

There's a coffee shop/café on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. Public spaces have free WiFi and wired Internet. There's an onsite 24-hour business center. A fitness center, tour/ticket assistance, and multilingual staff are also featured at Best Western Premier Herald Square. This 3-star Manhattan hotel is smoke free.

  • 94 guestrooms or units
  • 17 levels
  • Breakfast available (free)
  • Bar or lounge
  • Coffee shop
  • Business center (24 hours)
  • Dry cleaning
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Television in lobby
  • ATM
  • Elevator
  • No smoking on site

Family Friendly Amenities

  • Free WiFi
  • Soundproofed rooms
  • Free cribs/infant beds


Available in all rooms: Free WiFi , Free wired Internet

Available in some public areas: Free WiFi , Free wired Internet


  • Airport: New York, NY (LGA-LaGuardia) (14.2 km / 8.8 mi)
  • Train station: New York Grand Central Terminal Station (1 km / 0.6 mi)
  • Metro station: Times Sq. - 42 St. Station (0.7 km / 0.4 mi)

Room Amenities

Best Western Premier Herald Square offers 94 air-conditioned accommodations with tablet computers and safes. Beds feature premium bedding. LED televisions come with premium cable channels. Bathrooms include showers, complimentary toiletries, and hair dryers. Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones; local and long-distance calls are complimentary (restrictions may apply). Additionally, rooms include complimentary bottled water and coffee/tea makers. Housekeeping is provided daily.

  • Tablet
  • LED television
  • Cable channels
  • Premium channels
  • Coffee maker
  • Luxury bedding
  • Shower
  • Cribs (free)
  • Housekeeping (daily)
  • Long distance calls (free)
  • Local calls (free)
  • Hair dryer
  • Safe
  • Toiletries (free)
  • Telephone
  • Iron and ironing board
  • Desk
  • Blackout drapes
  • Sound-insulated rooms
  • Air conditioning
  • Ensuite bathroom

Food & Drink

Guests are served free hot/cold buffet breakfast daily from 6:30 AM to 9:30 AM.

Nearby Activities

Recreational amenities at the hotel include a fitness center.


If you need to make special requests for accessibility needs, please note them at check-out when booking your stay.

  • Accessible bathroom
  • Roll-in shower
  • In-room accessibility

Hotel Policies


  • Check-in time starts at 3 PM


  • Check-out by 11 AM

Payment types

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!


  • No pets allowed, but service animals are welcome


Extra-person charges may apply and vary depending on property policy.

Government-issued photo identification and a credit card or cash deposit are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed. No onsite parking is available.

  • No rollaway/extra beds available
  • Only service animals are allowed

Hotel Names

  • Best Western Herald
  • Best Western Herald Square
  • Best Western Premier Herald
  • Best Western Premier Herald Square
  • Best Western Premier Herald Square Hotel
  • Best Western Premier Herald Square Hotel New York
  • Best Western Premier Herald Square New York
  • Herald Square Best Western
  • Premier Herald Square