Brad Wilson has helped build, launch and grow some of the most recognizable consumer brands on the web today. As CMO, Wilson is responsible for brand strategy, customer lifecycle management and marketing communications for Travelocity North America. He also is charged with keeping up with the Roaming Gnome throughout all of his adventures!
Before joining Travelocity, Wilson served as SVP of Marketing & Brand Management for Nutrisystem where he was accountable for revenue generation, marketing efficiency and brand stewardship across the portfolio of Nutrisystem brands. Wilson helped Nutrisystem scale beyond its traditional direct response' advertising model to become a leading multi-channel brand.
Wilson previously ran marketing and customer acquisition for Blockbuster Online, one of the leading online movie rental subscription services. During his tenure, he led a team responsible for increasing paid membership from 1.1 million to nearly 2.1 million subscribers. He also helped launch Blockbuster Total Access, a first-of-its-kind offering linking online and in-store movie rental behavior under one program.
Prior to this role, Wilson led a team responsible for driving over half of all new revenue and customer acquisition across partnership distribution and online marketing for Match.com. Most notably, Wilson launched MSN Dating & Personals in 2003 in partnership with Microsoft, which remains one of the most successful co-branded subscription services on the web today.
Wilson received his M.B.A. from The Cox School of Business at Southern Methodist University, and is also a graduate of The University of Texas at Austin.
Favorite travel moments:
Favorite Travel Moment: "From watching only the simmering flow of lava light up the darkest of nights near Arenal to experiencing the true tranquility of an afternoon downpour in the middle of the rain forest, exploring Costa Rica remains our favorite trip to this day. The warm Costa Rican people equally left an imprint on us forever reminding us to experience 'pura vida'."