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The Herald by LuxUrban

2.5 star property
Hotel near 5th Avenue in New York

Choose dates to view prices

Photo gallery for The Herald by LuxUrban

City view from property
Lobby sitting area
Exterior
Lobby
1 bedroom, in-room safe, desk, laptop workspace

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • Gym
  • Housekeeping
  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

View in a map
71 W 35th St, New York, NY, 10001
  • Empire State Building
    ‪5 min walk‬
  • Madison Square Garden
    ‪6 min walk‬
  • Times Square
    ‪8 min walk‬
  • New York, NY (JFK-John F. Kennedy Intl.)
    ‪24 min drive‬

Room options

View all photos for 1 King Bed Deluxe Suite with Parade View

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Deluxe Suite with Parade View

  • 259 sq ft
  • 1 bedroom
  • City view
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for 2 Double Beds Deluxe Room with Balcony

1 bedroom, in-room safe, desk, laptop workspace

2 Double Beds Deluxe Room with Balcony

  • 246 sq ft
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Suite with Parade View

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Suite with Parade View

  • 259 sq ft
  • 1 bedroom
  • City view
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds Deluxe Room with Parade View

1 bedroom, in-room safe, desk, laptop workspace

2 Double Beds Deluxe Room with Parade View

  • 244 sq ft
  • City view
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Standard Mobility Accessible Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Standard Mobility Accessible Room

  • 248 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Standard Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Standard Room

  • 225 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds with Parade View

1 bedroom, in-room safe, desk, laptop workspace

2 Double Beds with Parade View

8.0 out of 10
Very good
(1 review)
  • 246 sq ft
  • City view
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Deluxe Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Deluxe Room

7.2 out of 10
Good
(7 reviews)
  • 225 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Deluxe Mobility Accessible Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Deluxe Mobility Accessible Room

  • 248 sq ft
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

New York

Manhattan stay.A stay at this Manhattan hotel places you steps from Herald Square and a 5-minute walk from 5th Avenue. Empire State Building and Broadway are also within half a mile (1 km).

What's nearby

  • Empire State Building - 5 min walk - 0.3 miles
  • Madison Square Garden - 6 min walk - 0.4 miles
  • Times Square - 8 min walk - 0.5 miles
  • Broadway - 8 min walk - 0.5 miles
  • Grand Central Terminal - 11 min walk - 0.6 miles

Getting around

  • 34 St. Station (Herald Square) - 1 min walk
  • New York W 32nd St. Station - 4 min walk
  • LaGuardia Airport (LGA) - 29 min drive

Restaurants

  • ‪Monarch Rooftop - ‬1 min drive
  • ‪Keens Steakhouse - ‬2 min walk
  • ‪Starbucks - ‬1 min walk
  • ‪Wafels & Dinges Cabana - ‬1 min walk
  • ‪Roma Pizza & Restaurant - ‬2 min walk

About this property

The Herald by LuxUrban

Hotel near 5th Avenue in New York
As a guest of The Herald by LuxUrban, you'll find a fitness center, a vending machine, and multilingual staff. Public spaces have free WiFi. You can enjoy a drink at the bar/lounge. The business-friendly The Herald by LuxUrban also features limo service, a front-desk safe, and a porter. A complete renovation of The Herald by LuxUrban was completed in May 2018.

Smoking is allowed in designated areas at this New York hotel.

  • 166 guestrooms or units
  • 17 levels
  • Built in 1990
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Car service
  • Bellhop
  • Elevator
  • Smoking in designated areas
  • Bar or lounge
The Herald by LuxUrban offers 166 air-conditioned accommodations with safes and complimentary toiletries. 32-inch Smart televisions come with digital channels. Bathrooms include shower/tub combinations.

Guests can surf the web using the complimentary wireless Internet access (speed: 25+ Mbps). Business-friendly amenities include desks, desk chairs, and phones. Irons/ironing boards, hair dryers, and change of towels can be requested. Housekeeping is provided daily.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limo/town car service
  • Onsite parking options include a garage

Food and drink

  • A bar/lounge

Things to do

  • Gym

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator (68 inch wide door)
  • Stair-free path to entrance
  • Thin carpet in room
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible gym
  • Wheelchair-accessible path of travel

Room amenities

Entertainment

  • 32-inch smart TV with digital channels

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer (on request)
  • Private bathroom
  • Shower/bathtub combination
  • Toilet paper
  • Towels provided

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Heating
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: USD 150 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Noise-free guestrooms cannot be guaranteed
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, and Discover. Cash is not accepted. Noise-free guestrooms cannot be guaranteed.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Frequently asked questions

How close is The Herald by LuxUrban to the airport?

The Herald by LuxUrban is 8.8 mi (29-min drive) away from the LaGuardia Airport (LGA) airport, the closest popular airport to the property.

How much does it cost to stay at The Herald by LuxUrban?

As of Aug 29, 2025, prices found for a 1-night stay for 2 adults at The Herald by LuxUrban on Sep 1, 2025 start from $162.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Herald by LuxUrban have an airport shuttle?

Airport shuttle services are not available at The Herald by LuxUrban.

How close is The Herald by LuxUrban to the beach?

This hotel is 19.4 mi (47-min drive) from Coney Island Beach.

Does The Herald by LuxUrban offer free breakfast?

The Herald by LuxUrban does not offer free breakfast.

Is there a casino at The Herald by LuxUrban?

No, there is no casino at this hotel, but Resorts World Casino (21-min drive) is nearby.

What time is check-in at The Herald by LuxUrban?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in.

Is there free parking at The Herald by LuxUrban?

Free parking is not available at this hotel.

Does The Herald by LuxUrban have a pool?

The Herald by LuxUrban does not have a pool.

Does The Herald by LuxUrban have a spa?

There are no spa services available at this hotel.

How close is The Herald by LuxUrban to downtown New York?

The Herald by LuxUrban is 2.8 mi away from New York.

The Herald by LuxUrban Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 211 out of 513 reviews
Rating 8 - Good. 140 out of 513 reviews
Rating 6 - Okay. 75 out of 513 reviews
Rating 4 - Poor. 36 out of 513 reviews
Rating 2 - Terrible. 51 out of 513 reviews

7.8/10

Cleanliness

7.8/10

Staff & service

7.2/10

Amenities

7.2/10

Property conditions & facilities

7.2/10

Eco-friendliness

Reviews

6/10 Okay

Kelly

Traveled with family and small children, Traveled with family
Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
Def needs upgrades. Cleanliness could be improved as well. We had one towel for four of us. No soap or any type of amenities like that. Great location and staff was very friendly.
Stayed 1 night in Aug 2025

6/10 Okay

Zach

Disliked: Cleanliness, property conditions & facilities
Stayed 2 nights in Aug 2025

2/10 Terrible

Nikolay

Business traveler, Traveled with partner
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Where do I begin – let’s start with the positives. We arrived around 11:30 AM and were able to leave our luggage until the room was ready. The staff member who helped with our bags was very kind and cheerful, and the housekeeper on the 12th floor was also lovely. Unfortunately, that’s where the positives end. We returned around 5:30 PM to check in after a long day in the heat. The receptionist was unfriendly and arrogant. When we asked for the Wi-Fi password, she told us the internet was down and would be fixed on Monday — for now, it only worked in a converted lounge room on the 4th floor. No problem, we thought. Then we discovered there were no towels in the room. When we asked, she bluntly said they had none because the laundry service was delayed — no apology. I told her this should have been mentioned at check-in, and she responded, “I don’t care.” Elevators were also an issue. One is reserved for rooftop bar guests, and one of the other two wasn’t working, so we waited often. The Wi-Fi never got fixed. On Monday we were told it would work on Thursday (our departure day). It didn’t. We were on a business trip and had to work from cafes just to get a connection. I do not recommend this hotel.
Stayed 5 nights in May 2025

2/10 Terrible

Gabriella

Business traveler
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
DO NOT BOOK this hotel. This property fraudulently advertises amenities & services they do not offer. No WiFi, no towels, no toiletries (shampoo & conditioner OR SOAP). The phones in the room don't connect to the front desk, management, nor emergency services - this place is a safety hazard.
Stayed 2 nights in May 2025

2/10 Terrible

Alexandra

Stayed 3 nights in May 2025

4/10 Poor

amy

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
I am extremely disappointed with this Hotel. It was nothing close to what was advertised. Upon arrival at check-in we were notified that the main Lobby was closed due to repairs and that the WiFi throughout the hotel was also not working. This also meant that the TV and phone in the rooms also weren’t working. Additionally, we weren’t provided ANY towels in the restroom, so we had to find the housekeeper to ask for towels. Lastly and worse of all, the restroom was gross. There were dried streaks of a brown liquid looking substance on one of the walls. Entirely gross experience at this place. Had I know the true condition it’s in, I would have never booked a stay here.
Stayed 3 nights in May 2025

10/10 Excellent

Anna

Liked: Cleanliness, staff & service, property conditions & facilities
Good place, location, clean room
Stayed 2 nights in May 2025

6/10 Okay

Renata

Liked: Cleanliness, amenities, property conditions & facilities
Disliked: Staff & service
Internet out of service No clean towels in the bathroom No TV, no clicker Very convenient location
Stayed 3 nights in May 2025

4/10 Poor

Alexander

Traveled with partner
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Going to this property we checked in and got no information on anything about the hotel regards to service, rooftop dining hours, usually hotels will make sure you are accommodated from the jump and give as much info. The room had a nice look but after being in there for no more than 2 minutes I noticed stains on the walls, the bed sheets had hair all over them, and then on top of that the chair was broken and so was the air conditioning. There were no towels in the room as they “are trying to save water” when doing laundry. There was no soap or any amenities. When I had to ask for towels they look at me like I was a lunatic. There is no accesible deck because they are bolted shut. Only thing is the nice rooftop dining, but if we never asked about it we wouldn’t have known. The location was great it was close to Times Square but the service and looks of the hotel room were horrible. Oh and I almost forgot, please expect the lovely housekeeping (respect you for your job) to bang on your door 2 hours before check out time lol.
Stayed 2 nights in May 2025

8/10 Good

Verified traveler

Business traveler
Liked: Cleanliness, staff & service, room comfort

Convenient, clean and comfortable.

Great location/ kind and helpful staff- nice rooms, but old rug and sofa, needs a little updating but more importantly- clean beds and bathroom- and a small gym; those are my top preferences and this hotel had that. Not super quiet- but it is close to 34th street and that is a lively/touristy area. I loved the ease of getting around and to work. Not great for working in the room if you are big on remote working and zoom meetings. That said, I would stay here again.👍
Stayed 3 nights in May 2025

10/10 Excellent

Nadrata

Stayed 1 night in May 2025

8/10 Good

jane

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Short stay May 2025

The welcome we received from Johnny and his colleague was amazing best we have had in USA. The room was generous to NYC standard and the location is fabulous. The wifi did not work for the entire stay (nor did the TV) no ability to make a cuppa but a great little fridge. We would definitely stay again and compared to other same range hotels I stayed on this trip in NYC it was good value. Both the men whom helped with the luggage were great. G
Stayed 2 nights in Apr 2025

6/10 Okay

Verified traveler

Traveled with group
Disliked: Property conditions & facilities

Decent

They gave us a different room because they overbooked the hotel. But that was ok cuz it was a bigger room. The room only had one towel and one soap. Although the bed and bathroom were clean the walls and sofa definitely weren’t. The price was definitely high for the facilities, but it’s good in a pinch.
Stayed 1 night in Apr 2025

8/10 Good

NeShane

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

6/10 Okay

Victoria

Traveled with family
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was great the room didn't come with towels our showered flooded our bathroom floor.
Stayed 3 nights in Apr 2025

4/10 Poor

JON

Stayed 1 night in Apr 2025

10/10 Excellent

Roy

Stayed 5 nights in Mar 2025

10/10 Excellent

Paul

I booked the room before reading any reviews so I was a bit apprehensive after reading some less favorable. We were given a suite on the 16th floor and found it to be pleasant. We had pillows and towels. The suite had 5 windows with excellent views. The bed was comfortable. I would gladly stay here again. It is not a “luxury” hotel but provides a lot of value at the price.
Stayed 2 nights in Apr 2025

2/10 Terrible

Brian

Disliked: Cleanliness, amenities, property conditions & facilities
Room had no towels of any kind, no toilet paper, no shower curtain. One of the lamp shades was missing. I slept in my clothes and on top of the blankets. Would not recommend.
Stayed 1 night in Mar 2025

10/10 Excellent

NICANOR, LONDONDERRY

Stayed 1 night in Mar 2025

10/10 Excellent

FRANCISCO

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cool
Stayed 1 night in Mar 2025

10/10 Excellent

Daniel, San Francisco

Stayed 1 night in Apr 2025

8/10 Good

CARLOS

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
CONVENIENT
Stayed 5 nights in Apr 2025

8/10 Good

Rebekah

Liked: Cleanliness, staff & service
Stayed 4 nights in Mar 2025