Assembly Leicester Square

3.5 star property
3.5-star hotel near The British Museum

Choose dates to view prices

Photo gallery for Assembly Leicester Square

Relax in a spacious room with a large bed, geometric-patterned shower, and a stylish chair.
Enjoy communal dining in a clean and contemporary space with cushioned seating and lush greenery.
Enjoy a drink at the bar, surrounded by city views.
Relax in the cozy corner seating area with a plush sofa and a round table.
Experience the city from a high-rise perspective with expansive views of the urban landscape.

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Air conditioning

Explore the area

Map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • The British Museum
    ‪15 min walk‬
  • Big Ben
    ‪15 min walk‬
  • London Eye
    ‪17 min walk‬
  • London (LHR-Heathrow)
    ‪35 min drive‬

Room options

Compact and Comfy Windowless Room

7.6 out of 10
Good
(40 reviews)
  • 108 sq ft
  • Sleeps 2
  • 1 Double Bed

Modern Room, Spread Out and Settle In

7.4 out of 10
Good
(10 reviews)
  • 172 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

Cozy Comfort With a Little Extra Space

8.2 out of 10
Very good
(156 reviews)
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

Modern Room - Spread Out And Settle In

  • Sleeps 3
  • 1 Twin Sofa Bed and 1 Double Bed

Compact And Comfy Windowless Room

  • Sleeps 2
  • 1 Double Bed

Cozy Comfort With A Little Extra Space 

  • Sleeps 2
  • 1 Double Bed

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About the neighborhood

London

Heart of London.Your stay at this London City Centre hotel places you within 2 miles (3 km) of The British Museum and Big Ben. London Eye and Buckingham Palace are also within 2 miles (3 km).

What's nearby

  • The British Museum - 15 min walk - 0.8 miles
  • Big Ben - 15 min walk - 0.8 miles
  • London Eye - 17 min walk - 0.9 miles
  • Buckingham Palace - 17 min walk - 0.9 miles
  • Hyde Park - 4 min drive - 1.2 miles

Getting around

  • Leicester Square Underground Station - 2 min walk
  • Charing Cross Station - 5 min walk
  • London City Airport (LCY) - 39 min drive

Restaurants

  • ‪Burger King - ‬2 min walk
  • ‪Brewmaster - ‬1 min walk
  • ‪The Bear & Staff - ‬1 min walk
  • ‪Jollibee - ‬2 min walk
  • ‪Cork & Bottle Wine Bar - ‬1 min walk

About this property

Assembly Leicester Square

3.5-star hotel near The British Museum
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi.

This 3.5-star London hotel is smoke free.

  • 121 guestrooms or units
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
Assembly Leicester Square offers 121 air-conditioned accommodations with hair dryers and complimentary toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include showers. Housekeeping is provided daily.

Languages

English, French, Spanish

Similar properties

Property amenities

Family friendly

  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Wheelchair accessibility

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower
  • Towels provided

More

  • Air conditioning
  • Heating
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: approximately GBP 15 for adults and GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit/debit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. This property accepts credit or debit cards, Visa, Mastercard, and American Express. Cash is not accepted. 

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Frequently asked questions

How close is Assembly Leicester Square to the airport?

Assembly Leicester Square is 10 mi (39-min drive) away from the London City Airport (LCY) airport, the closest popular airport to the property.

How much does it cost to stay at Assembly Leicester Square?

As of Jul 24, 2025, prices found for a 1-night stay for 2 adults at Assembly Leicester Square on Jul 26, 2025 start from $232.31, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Assembly Leicester Square have an airport shuttle?

Airport shuttle services are not available at Assembly Leicester Square.

Does Assembly Leicester Square offer free breakfast?

Free breakfast isn’t provided at Assembly Leicester Square, but buffet breakfast is offered for a fee of GBP 15 for adults and GBP 15 for children. It's available every day from 7:00 AM to 10:30 AM.

Is there a casino at Assembly Leicester Square?

No, there is no casino at this hotel.

What time is check-in at Assembly Leicester Square?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in.

Is there free parking at Assembly Leicester Square?

Free parking is not available at this hotel.

Does Assembly Leicester Square have a pool?

Assembly Leicester Square does not have a pool.

Does Assembly Leicester Square have a restaurant?

Yes, there is a restaurant on site.

Does Assembly Leicester Square have a spa?

There are no spa services available at this hotel.

How close is Assembly Leicester Square to downtown London?

Assembly Leicester Square is 0.2 mi away from London.

Assembly Leicester Square Reviews

Reviews

8.2

Very Good

Rating 10 - Excellent. 746 out of 1720 reviews
Rating 8 - Good. 501 out of 1720 reviews
Rating 6 - Okay. 285 out of 1720 reviews
Rating 4 - Poor. 106 out of 1720 reviews
Rating 2 - Terrible. 82 out of 1720 reviews

8.6/10

Cleanliness

8.6/10

Staff & service

7.2/10

Amenities

8.0/10

Property conditions & facilities

8.2/10

Eco-friendliness

Reviews

8/10 Good

John, Palm Bay

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very quiet in the heart of the theatre district. However, we did not realize that there were no windows, nor any TV. We also did not like that room service came in while we were out even though we had a "in" sign hanging on the door. Our second key card was in the receptacle on the wall, but they still came in, cleaned and took the key card leaving us with one key. Nothing nefarious, but we do not require regular cleaning, much less when we had the sign on the door.
Stayed 4 nights in Apr 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Jean-Francois

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Superb location
Stayed 2 nights in Apr 2025

8/10 Good

Fabiola, Quincy

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location, location, location. Just steps away from shops, restaurants, the Tube, and Trafalgar Sq. This was the perfect spot if you want to be in the heart of Central London. Rooms are small, and don't have a TV, but we were too busy enjoying the city to spend too much time in the room anyways. Room was clean and staff was very helpful. Best part of the hotel was their rooftop bar with 360° views of the city.
Stayed 1 night in Apr 2025

10/10 Excellent

Roy

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and very helpful staff.
Stayed 3 nights in Apr 2025

4/10 Poor

Nikki

Disliked: Property conditions & facilities, room comfort
Just a bit upset, as no TV, but I can cope without that, but tea/coffee facilities would have been nice, especially for the price we paid, and as for the heat in the room, the minimum the sir con would go down to was 16° which wasn't enough, nor done where I would go again
Stayed 1 night in Apr 2025

8/10 Good

Lise

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff. Small but clean rooms, good value for the area.
Stayed 1 night in Apr 2025

2/10 Terrible

Melanie

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Disappointed

The room is extremely small, no room service, no window and it smell after a day night. Not recommended
Stayed 4 nights in Apr 2025

10/10 Excellent

Scott

Stayed 1 night in Apr 2025

10/10 Excellent

William

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent room for the price. Staff was friendly and helpful. Roof top restaurant was fantastic.
Stayed 3 nights in Apr 2025

6/10 Okay

Samantha

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 2 nights in Apr 2025

10/10 Excellent

David

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

8/10 Good

Drew

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Assembly Leicester Square is in the heart of it all. Located across the street from the Leicester Square Underground exit and right next to a bus stop, you won't need a car to get around London. With so many dining options within a 1-block radius, you can really experience a little bit of everything. The rooms are very small, but modern and well-maintained. The shower only had a combination shampoo/body wash, so make sure to bring conditioner or your own toiletries. No TVs, which was strange, but most likely helped keep the price down to be in such a nice area. Staff was very friendly and expeditious and we had no issues at all during our stay. If I visited London again I would probably keep this as an option, but it wouldn't necessarily be my #1 pick.
Stayed 5 nights in Apr 2025

10/10 Excellent

Peter

Stayed 1 night in Apr 2025

8/10 Good

Martin

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location. Friendly and helpful staff.
Stayed 1 night in Apr 2025

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities
Staff were lovely and the hotel is so close to everything
Stayed 2 nights in Apr 2025

8/10 Good

Christina

Liked: Staff & service

Hotel reciew

Staff was all super nice and friendly.
Stayed 1 night in Apr 2025

10/10 Excellent

Philippe

Stayed 2 nights in Apr 2025

10/10 Excellent

Jasmine

Liked: Cleanliness, staff & service
Good location
Stayed 1 night in Mar 2025

8/10 Good

Lisa

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

jay

Stayed 1 night in Apr 2025

10/10 Excellent

Imran

Stayed 1 night in Apr 2025

10/10 Excellent

Stuart

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very good location. Rooftop for breakfast has amazing views.
Stayed 2 nights in Apr 2025

10/10 Excellent

James

Stayed 2 nights in Mar 2025

8/10 Good

MICHELE

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

First time at a hotel that's not a premier inn

Missed having tea/Coffee making facilities and tv but we were only there for one night so not an issue
Stayed 1 night in Mar 2025