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George Hotel, BW Signature Collection

3.0 star property
3-star Georgian hotel near Norwich Theatre Royal

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board, cribs/infant beds, rollaway beds
Breakfast, lunch and dinner served
Exterior
Lobby
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Parking included
  • Free WiFi
  • Business services

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Market Place
    ‪19 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(25 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(30 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Pet Friendly Standard Double Room

  • Sleeps 2
  • Free WiFi

Standard Family Room

  • Sleeps 3
  • Free WiFi

Accessible Double Room

  • Sleeps 2
  • Free WiFi

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About the neighborhood

Norwich

Golden Triangle stay.Your stay at this Golden Triangle hotel places you within 2 miles (3 km) of Norwich Theatre Royal and Market Place. Norwich Castle and Norwich Cathedral are also within 2 miles (3 km).

What's nearby

  • Norwich Theatre Royal - 17 min walk - 0.9 miles
  • Market Place - 19 min walk - 1.0 mile
  • Norwich Castle - 20 min walk - 1.1 miles
  • Carrow Road Stadium - 4 min drive - 1.4 miles
  • Norwich Cathedral - 6 min drive - 2.1 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Champion - ‬12 min walk
  • ‪The Georgian Townhouse - ‬18 min walk
  • ‪The Beehive - ‬14 min walk

About this property

George Hotel, BW Signature Collection

3-star Georgian hotel near Norwich Theatre Royal
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Meeting rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

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Property amenities

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cribs (infant beds) are available for GBP 10.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards, and cash. For guests' safety, the property includes a fire extinguisher in each accommodation.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

How close is George Hotel, BW Signature Collection to the airport?

George Hotel, BW Signature Collection is 4.4 mi (9-min drive) away from the Norwich (NWI-Norwich Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of Jun 26, 2026, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on Jun 28, 2026 start from $129, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does George Hotel, BW Signature Collection have an airport shuttle?

Airport shuttle services are not available at George Hotel, BW Signature Collection.

Does George Hotel, BW Signature Collection offer free breakfast?

Free breakfast isn’t provided at George Hotel, BW Signature Collection, but cooked-to-order breakfast is offered for a fee of GBP 13.95 per person. It's available on weekdays from 7 AM to 9:30 AM and weekends from 8 AM to 9:30 AM.

Is there a casino at George Hotel, BW Signature Collection?

No, there is no casino at this hotel.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

Is there free parking at George Hotel, BW Signature Collection?

This hotel offers free self parking.

Does George Hotel, BW Signature Collection have a pool?

George Hotel, BW Signature Collection does not have a pool.

Does George Hotel, BW Signature Collection have a restaurant?

George Hotel, BW Signature Collection is home to No.10 Arlington Bistro, which features international cuisine.

Does George Hotel, BW Signature Collection have a spa?

There are no spa services available at this hotel.

How close is George Hotel, BW Signature Collection to downtown Norwich?

George Hotel, BW Signature Collection is 0.9 mi away from Norwich.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 561 out of 949 reviews
Rating 8 - Good. 293 out of 949 reviews
Rating 6 - Okay. 61 out of 949 reviews
Rating 4 - Poor. 19 out of 949 reviews
Rating 2 - Terrible. 15 out of 949 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Iain

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Alun

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay. Second time in this hotel and just as we remembered - good value friendly staff and very nice food
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Viviana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was clean and with a lovely decor. Great complimentary tea and coffee and hot chocolate
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Emil

Liked: Cleanliness, staff & service
clean room, friendly staff!
Stayed 3 nights in Feb 2026
Verified

8/10 Good

Scott

Liked: Cleanliness
Good breakfast but evening meals are expensive
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The George Hotel was excellent. It is conveniently situated a short distance from the centre of Norwich. The staff were always cheerful and efficient. We had a ground floor annexe room which was ideal for our dog.
Stayed 2 nights in Mar 2026
Verified

8/10 Good

Ricky

Liked: Cleanliness, staff & service, amenities
Had everything we needed
Stayed 1 night in Feb 2026
Verified

8/10 Good

Stephen

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Simon

Liked: Amenities
Great stay as always.
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Mary B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Mathew

Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026
Verified

6/10 Okay

Karly

Liked: Cleanliness, staff & service
Adequate room, parking fine, area nice
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Julie

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel and near to city centre. Had a great time and will stay again.
Stayed 4 nights in Aug 2025
Verified

8/10 Good

Jamie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay, great food

Good stay with a great restaurant, food was on point!
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Liam

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Thanks for a very pleasant one night stay with great breakfast menu served by friendly staff.
Stayed 1 night in Nov 2025
Verified

8/10 Good

Ju

Liked: Cleanliness, amenities, property conditions & facilities
Room was very clean, the lady on reception was lovely, as was the housekeeping lady.
Stayed 2 nights in Dec 2025