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New Road Hotel

4.0 star property
Family-friendly 4-star hotel near Brick Lane

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Photo gallery for New Road Hotel

Loft, Hot Tub | Terrace/patio
Front of property
Breakfast, lunch, dinner served; British cuisine
Loft, Hot Tub | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Yoga

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Business services
  • Bar

Explore the area

View in a map
103-107 New Road, London, England, E1 1HJ
  • Place, East London Mosque
    ‪3 min walk‬
  • Place, Brick Lane
    ‪7 min walk‬
  • Place, Tower of London
    ‪14 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪78 min drive‬

Room options

View all photos for Warehouse K

Warehouse K | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse K

8.6 out of 10
Excellent
(27 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Pocket Room

Pocket Room | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Pocket Room

8.6 out of 10
Excellent
(13 reviews)
  • 140 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse X

Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse X

9.0 out of 10
Wonderful
(6 reviews)
  • 161 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Loft, Terrace

Loft, Terrace | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft, Terrace

  • City view
  • 151 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Family

Warehouse Family | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Family

  • 280 sq ft
  • Sleeps 4
  • 1 Double Bed and 1 Large Twin Bed

View all photos for Warehouse Twin

Warehouse Twin | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Twin

10.0 out of 10
Exceptional
(1 review)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Large Twin Beds

View all photos for Loft (Spa bath)

Loft (Spa bath) | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft (Spa bath)

  • 151 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft, Hot Tub

Loft, Hot Tub | Terrace/patio

Loft, Hot Tub

9.0 out of 10
Wonderful
(2 reviews)
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

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About the neighborhood

London

Tower Hamlets stay.Within a 10-minute walk of this Tower Hamlets hotel, you'll find East London Mosque and Brick Lane. Tower of London and ABBA Arena are also within 3 miles (5 km).

What's nearby

  • East London Mosque - 3 min walk - 0.2 miles
  • Brick Lane - 7 min walk - 0.4 miles
  • Tower of London - 14 min walk - 0.8 miles
  • Liverpool Street - 16 min walk - 0.9 miles
  • Tower Bridge - 5 min drive - 1.3 miles

Getting around

  • Whitechapel Underground Station - 4 min walk
  • Shadwell Station - 12 min walk
  • London City Airport (LCY) - 23 min drive

Restaurants

  • ‪Tayyabs - ‬1 min walk
  • ‪BEX COFFEE - ‬2 min walk
  • ‪Greggs - ‬3 min walk
  • ‪Ambala - ‬1 min walk
  • ‪Zaza's - ‬2 min walk

About this property

New Road Hotel

Family-friendly 4-star hotel near Brick Lane
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. Business amenities include 2 meeting rooms and coworking spaces.

WiFi is free in public spaces. Event space at this hotel measures 431 square feet (40 square meters) and includes conference space. A library, a vending machine, and an arcade/game room are also featured at the family-friendly New Road Hotel.

This 4-star London hotel is smoke free.

  • 80 guestrooms or units
  • Meeting rooms
  • 431 sq ft of conference space
  • 40 sq m of conference space
  • Deli
  • Conference space
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Concierge
  • Game room or arcade
  • Pool or billiards table
  • Library
  • Television in lobby
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Dining venue
New Road Hotel offers 80 air-conditioned accommodations with safes and hair dryers. 49-inch flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Additionally, rooms include complimentary toiletries and blackout drapes/curtains. Hypo-allergenic bedding, irons/ironing boards, and change of towels can be requested. Housekeeping is provided daily.

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Property amenities

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 49-inch flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are available for GBP 40.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
This property uses eco-friendly cleaning products
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. No onsite parking is available. This property accepts Visa, Mastercard, American Express, debit cards, mobile payments, Google Pay, and Apple Pay. Cash is not accepted. This property uses eco-friendly cleaning products. For guests' safety, the property includes a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards in each accommodation. Cashless payment methods are available for all transactions.

We should mention

  • One child 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

Frequently asked questions

How close is New Road Hotel to the airport?

New Road Hotel is 7.2 mi (23-min drive) away from the London City Airport (LCY) airport, the closest popular airport to the property.

Does New Road Hotel have an airport shuttle?

Airport shuttle services are not available at New Road Hotel.

Does New Road Hotel offer free breakfast?

Free breakfast isn’t provided at New Road Hotel, but cooked-to-order breakfast is offered for a fee of GBP 16.95 for adults and GBP 16.95 for children. It's available on weekdays from 6:30 AM to 10:00 AM and weekends from 7:00 AM to 11:00 AM.

Is there a casino at New Road Hotel?

No, there is no casino at this hotel.

What time is check-in at New Road Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in.

Is there free parking at New Road Hotel?

Free parking is not available at this hotel.

Does New Road Hotel have a pool?

New Road Hotel does not have a pool.

Does New Road Hotel have a restaurant?

New Road Hotel is home to Mr White's Chophouse, which features British cuisine, happy hour, and brunch.

Does New Road Hotel have a spa?

There are no spa services available at this hotel.

How close is New Road Hotel to downtown London?

New Road Hotel is 2.9 mi away from London.

New Road Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 519 out of 1000 reviews
Rating 8 - Good. 297 out of 1000 reviews
Rating 6 - Okay. 115 out of 1000 reviews
Rating 4 - Poor. 37 out of 1000 reviews
Rating 2 - Terrible. 32 out of 1000 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.8/10

Property conditions & facilities

Reviews

4/10 Poor

Gemma

I booked a loft room thinking it was better than a standard room from the description and photos. When we arrived the room was a corner room, you could only get into the bed from one side and there as little space. I complained at reception immediately and was told we could move rooms the next night. The rain was
Stayed 2 nights in Oct 2025

8/10 Good

Tanya

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel was lovely, we loved the quirky warehouse style! The food was really good and the staff were super friendly and helpful. Nice room, but not sound proof so bring ear plugs if noise from the busy street bothers you.
Stayed 1 night in Oct 2025

6/10 Okay

Neil

Stayed 1 night in Oct 2025

10/10 Excellent

Stacey

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

10/10 Excellent

Matthew, San Jose

Stayed 3 nights in Oct 2025

10/10 Excellent

David

Stayed 3 nights in Oct 2025

2/10 Terrible

Moses

Stayed 2 nights in Sep 2025

6/10 Okay

Dominique

Stayed 1 night in Sep 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel is amazing close to the tube. Area around is just OK
Stayed 2 nights in Sep 2025

10/10 Excellent

Lachlan

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Alexandra

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The breakfast was good, the location is convenient for the tube and the hotel itself was clean and quiet. Definitely recommend!
Stayed 6 nights in Sep 2025

10/10 Excellent

Anna

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was a beautiful and comfortable hotel. The bed was a dream, so soft. It’s very close to trendy shopping and dining. Our shower had a maintenance issue the first night and it was dealt with immediately by the very attentive staff.
Stayed 2 nights in Sep 2025

6/10 Okay

Liz

Liked: Cleanliness
Stayed 3 nights in Sep 2025

8/10 Good

Simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in busy area
Stayed 1 night in Sep 2025

10/10 Excellent

Andy

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel would go back

Lovely hotel, warm, cosy, clean and all you would expect. Staff were helpful, breakfast was fabulous and the drinks were not extortionate. Recommended
Stayed 2 nights in Sep 2025

8/10 Good

Brian

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel ina. Cool area

The room was nice and clean, and really nice products (shampoo/shower gel) The shower was a wet room with the toilet as well, which made it a tad uncomfortable after having the shower, it didn’t drain away very quickly, as I found out in socks. The staff were super friendly and helpful and the location is great, awesome local market round the corner, which lots of various Asian food, which smelt unbelievable walking through, arguably, walking around the area was the safest I’ve felt in London, it wasn’t until we were on the tube, and across from the people attending the right wing march, that we fled uncomfortable. Go figure. Anyway I’d absolutely a stay here, the only gripe was the wet room, but there really isn’t much they can do about that :)
Stayed 1 night in Sep 2025

10/10 Excellent

Bassirou

Stayed 3 nights in Aug 2025

10/10 Excellent

Courtney

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Aug 2025

8/10 Good

Yaw

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in Aug 2025

10/10 Excellent

Blair

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved it & especially the rooftop
Stayed 3 nights in Aug 2025

8/10 Good

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Ahsan

Stayed 1 night in Jun 2025

8/10 Good

Gracie

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Great location for staying in London for the night. Walkable to Brick Lane and Whitechapel station is only a 4 minute walk away so great for accessing London. Area is safe.
Stayed 1 night in Aug 2025

10/10 Excellent

Martin

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wow what a beautiful boutique hotel. The bed was huge and very comfortable, had a great night sleep, the room had air conditioning so the temperature was always nice. Great wet room shower including all top quality body and shampoo/conditioner. The food, we had breakfast and dinner was spectacular, cooked perfectly. All the staff were excellent, professional, very friendly and helpful. The hotel including rooms and all areas is beautiful, all work, design and style are of a very high standard. We thoroughly enjoyed our stay and would highly recommend staying there. Thank you to all for making our stay so very enjoyable. Look forward to coming back. Access around London is very easy the hotel is about 5 min walk from Whitechapel station, there is a huge market outside the station.
Stayed 1 night in Aug 2025

4/10 Poor

Lee

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities
Hotel is ok £50 is instantly taken from your account on arrival. Unfortunately you are obviously not trusted. I am not sure why this is taken, with my work I stay in many hotels and it is only certain hotels in London who do this. No kettle in the room either, again it is a London thing. You need to venture out of your room to get a hot drink in a paper cup. If people steal things then the good customers should not be punished with £50 deposits and no kettles. I left yesterday and still have not received my £50 back, yet it was taken out of my account Instantly. The hotel is fine apart from the above
Stayed 3 nights in Aug 2025