See all properties

Gem Fitzrovia Hotel

4.0 star property
Family-friendly 4-star hotel near London Eye

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Lobby
Exterior
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Reception

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Business services
  • Bar

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, Portland Place
    ‪1 min walk‬
  • Place, Oxford Circus
    ‪11 min walk‬
  • Place, The British Museum
    ‪15 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪63 min drive‬

Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(51 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

8.6 out of 10
Excellent
(20 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.4 out of 10
Exceptional
(8 reviews)
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

You may also like

Ad
Daily English breakfast (GBP 17.50 per person)

Tavistock Hotel

London City Centre
  • Free WiFi
  • Restaurant
  • Breakfast available
  • Business services
4.3 out of 5, Excellent, 1,872 reviews
$127 nightly
The price is $153
Mar 23 - Mar 24
Total with taxes and fees
Tavistock Hotel

About the neighborhood

London

London City Centre stay.With a stay at this London City Centre hotel, you'll be within half a mile (1 km) of Oxford Circus and 2 miles (3 km) of Piccadilly Circus. The British Museum and Hyde Park are also within 2 miles (3 km).

What's nearby

  • Portland Place - 1 min walk - 0.1 miles
  • Regent's Park - 6 min walk - 0.4 miles
  • Oxford Circus - 11 min walk - 0.6 miles
  • The British Museum - 15 min walk - 0.8 miles
  • Hyde Park - 19 min walk - 1.0 mile

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪Pret a Manger - ‬2 min walk
  • ‪The Greene Man - ‬3 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪The Ship - ‬3 min walk
  • ‪The Junction Bar & Restaurant - ‬1 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly 4-star hotel near London Eye
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business center and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square meters) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

  • 86 guestrooms or units
  • 4 levels
  • 139 sq ft of conference space
  • 13 sq m of conference space
  • Deli
  • Childcare (surcharge)
  • Business facilities
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with safes and complimentary newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations, designer toiletries, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include coffee/tea makers and blackout drapes/curtains. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Similar properties

Bar (on property)
Holiday Inn London - Regent's Park by IHG
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
4.3 out of 5, Excellent, 1,007 reviews
$157 nightly
The price is $188
Apr 5 - Apr 6
Total with taxes and fees
Holiday Inn London - Regent's Park by IHG

Property amenities

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates). This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, debit cards, and cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit in each accommodation. Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

How close is Gem Fitzrovia Hotel to the airport?

Gem Fitzrovia Hotel is 11.3 mi (52-min drive) away from the London City Airport (LCY) airport, the closest popular airport to the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of Mar 10, 2026, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on Mar 22, 2026 start from $187, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Gem Fitzrovia Hotel have an airport shuttle?

Airport shuttle services are not available at Gem Fitzrovia Hotel.

Does Gem Fitzrovia Hotel offer free breakfast?

Free breakfast isn’t provided at Gem Fitzrovia Hotel, but English breakfast is offered for a fee of GBP 24.50 for adults and GBP 24.50 for children. It's available on weekdays from 7:00 AM to 10:00 AM and weekends from 8:00 AM to 10:30 AM.

Is there a casino at Gem Fitzrovia Hotel?

No, there is no casino at this hotel.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in costs GBP 24 (subject to availability).

Is there free parking at Gem Fitzrovia Hotel?

Free parking is not available at this hotel.

Does Gem Fitzrovia Hotel have a pool?

Gem Fitzrovia Hotel does not have a pool.

Does Gem Fitzrovia Hotel have a restaurant?

Gem Fitzrovia Hotel is home to XX-XXVIII Restaurant, which features international cuisine.

Does Gem Fitzrovia Hotel have a spa?

There are no spa services available at this hotel.

How close is Gem Fitzrovia Hotel to downtown London?

Gem Fitzrovia Hotel is 1.2 mi away from London.

Gem Fitzrovia Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 554 out of 1007 reviews
Rating 8 - Good. 301 out of 1007 reviews
Rating 6 - Okay. 86 out of 1007 reviews
Rating 4 - Poor. 47 out of 1007 reviews
Rating 2 - Terrible. 19 out of 1007 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Victoria, Cork

Business traveler
Liked: Cleanliness, amenities, property conditions & facilities
Excelent!
Stayed 1 night in Nov 2025

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, amenities
The hotel offered everything we wanted from a welcoming reception staff to a perfect english breakfast.
Stayed 2 nights in Dec 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, amenities
Extremely courteous staff, great room, good breakfast
Stayed 2 nights in Dec 2025

10/10 Excellent

Neil Ferdinand

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
My overall rating for the hotel is a solid 5 stars. It has a great location! A few minutes walk to the train station or bus stop that can take you anywhere within the London area. It is also walkable to Soho, Chinatown and even further depending on how much you want to walk. We also liked how it was not in a busy are like central London. It still gave you a nice neighborhood-feel. The aesthetic of the hotel was something I enjoyed too. I definitely felt like I was in London. Our room did not have a fridge which was disappointing - not sure if it is all rooms. The staff were kind and attentive. Breakfast had a great selection. We stayed for 10 days and we never had any issues. But while I gave 5 stars, I still feel like there is room for improvement in terms of the front desk. We travel a lot, and most hotels have someone who gives a thorough breakdown (sometimes even a map) of suggestions of nearby restaurants, or things to do within the vicinity. Unfortunately, every time we asked for a suggestion, they don't seem to have any or were struggling to give any. They resorted to "googling" - which is something I can easily do. We were looking for a "local's point of view". Other than that, I liked this hotel and will probably stay here if we ever visit London again.
Stayed 10 nights in Nov 2025

4/10 Poor

Mireille

Liked: Property conditions & facilities
Good, clean, comfortable room apart from the faulty safe in the room that we had to inform them about 3 times and then couldn't use because staff weren't available to change its batteries. We were told 10 mins which turned into 90 minutes and then we were on our way out by the time someone turned up! There was a horrid stentch of drains every time you ran the tap in the bathroom sink. Not great considering we'd booked a superior room. Breakfast was good quality apart from the lack of eggs and being heavily cramped and over-crowded with the poor staff doing their very best to accomodate the guests needs but they were clearly run ragged and very under-staffed. Conceirge service ok but booked a taxi for us which was very late, cost us a fortune even though we had to cut our journey short and walk and then still missed part of our pre-arranged evening entertainment.
Stayed 1 night in Dec 2025

4/10 Poor

Daniel

Liked: Cleanliness
Could hear a washing machine all night that kept me awake. Laundry piled up in the corridor directly outside my room. Staff trying to enter my room without knocking. Outdated and bland decore in the room. No pictures on the wall to make up for the fact the view from the window was a wooden fence that looked rotted. Bed was 2 single mattresses pushed together so there was a dip in the middle. Shower leaking in the bathroom.
Stayed 1 night in Dec 2025

10/10 Excellent

Eric

Liked: Cleanliness
Very good 👍
Stayed 1 night in Dec 2025

8/10 Good

claus gert

Liked: Cleanliness, staff & service, amenities
The chairs in the dining room was terrible. Too, too to low. The room was very good.
Stayed 3 nights in Nov 2025

10/10 Excellent

Diane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We have stayed here many times over the last 10 years often 3 times a year .. location is great for a London city break .. need to give the breakfast staff a huge shout out .. so attentive, caring respectful and professional.
Stayed 3 nights in Nov 2025

10/10 Excellent

Steven

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very good hotel
Stayed 1 night in Dec 2025

10/10 Excellent

Abdulaziz

Stayed 7 nights in Nov 2025

10/10 Excellent

Alicia

Stayed 1 night in Dec 2025

10/10 Excellent

Hwe

Stayed 7 nights in Nov 2025

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice hotel in a nice area. The building is older, so while they offer great amenities, you can still tell the rooms have seen better days. Walking distance to key tube stops or bus stops.
Stayed 10 nights in Nov 2025

10/10 Excellent

Keith

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff and amenities were excellant.
Stayed 1 night in Nov 2025

10/10 Excellent

Louise

Liked: Cleanliness, staff & service, amenities
Beautiful hotel - central location, room was spotless and cozy, staff couldn't have been nicer. Highly recommend.
Stayed 2 nights in Nov 2025

10/10 Excellent

Lawrence

Business traveler
Liked: Cleanliness, property conditions & facilities, room comfort
Great accommodations for the price. Friendly and helpful staff. Great location.
Stayed 3 nights in Nov 2025

10/10 Excellent

Alp Eren

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Nov 2025

10/10 Excellent

Sho

Stayed 4 nights in Nov 2025

10/10 Excellent

George

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Had a great stay at this hotel. Staff were eager to make sure we had a comfortable stay. The rooms were spotless and extremely comfortable. Will definitely stay here again!
Stayed 1 night in Nov 2025

10/10 Excellent

George

Stayed 1 night in Nov 2025

10/10 Excellent

EIMEAR

Stayed 2 nights in Nov 2025

10/10 Excellent

Mark

Traveled with partner
Clean, spacious and comfortable room
Stayed 1 night in Nov 2025

2/10 Terrible

John

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
The bed was horrific. One night here was instant back pain despite no problems before or after when we stayed elsewhere. There was a person complaining while I was checking out that it was unsleepable. The hotel was just all around terrible. Avoid.
Stayed 2 nights in Oct 2025

10/10 Excellent

Yetkin

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
Evetything was perfect
Stayed 4 nights in Oct 2025