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The Trade, Autograph Collection

4.0 star property
4-star hotel near Lake Michigan

Choose dates to view prices

Photo gallery for The Trade, Autograph Collection

3 restaurants, breakfast, lunch, dinner served; American cuisine
Meeting facility
3 restaurants, breakfast, lunch, dinner served; American cuisine
Exterior
3 restaurants, breakfast, lunch, dinner served; American cuisine

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Housekeeping
  • Pet friendly
  • 24/7 front desk

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Fiserv Forum
    ‪2 min walk‬
  • Baird Center
    ‪9 min walk‬
  • Harley-Davidson Museum
    ‪3 min drive‬
  • Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪14 min drive‬

Room options

View all photos for Room, 1 King Bed

Room, 1 King Bed | 1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 1 King Bed

10.0 out of 10
Exceptional
(1 review)
  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | 1 bedroom, in-room safe, laptop workspace, blackout drapes

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(2 reviews)
  • 550 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | 1 bedroom, in-room safe, laptop workspace, blackout drapes

Suite, 1 Bedroom, Balcony

  • 1043 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed

1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 1 King Bed

9.6 out of 10
Exceptional
(17 reviews)
  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | 1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 2 Queen Beds

9.6 out of 10
Exceptional
(25 reviews)
  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | 1 bedroom, in-room safe, laptop workspace, blackout drapes

Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | 1 bedroom, in-room safe, laptop workspace, blackout drapes

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 1181 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

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About the neighborhood

Milwaukee

Westown stay.At this Westown hotel, you'll be steps from Fiserv Forum and within a 15-minute walk of Marquette University. Martin Luther King Drive and Turner Hall and the Milwaukee Turners are also within half a mile (1 km).

What's nearby

  • Fiserv Forum - 2 min walk - 0.1 miles
  • Baird Center - 9 min walk - 0.5 miles
  • Riverside Theater - 11 min walk - 0.6 miles
  • Marquette University - 13 min walk - 0.7 miles
  • Harley-Davidson Museum - 3 min drive - 1.4 miles

Getting around

  • Michigan & Jackson Tram Stop - 7 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 14 min drive

Restaurants

  • ‪Red Rock Saloon - ‬6 min walk
  • ‪Harp Irish Pub - ‬5 min walk
  • ‪Milwaukee Brat House - ‬6 min walk
  • ‪Good City Brewing-June - ‬3 min walk
  • ‪Insomnia Cookies - ‬3 min walk

About this property

The Trade, Autograph Collection

4-star hotel near Lake Michigan
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

  • 207 guestrooms or units
  • 9 levels
  • 3 dining venues
  • 3 bars or lounges
  • Built in 2023
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Wedding services available
  • Elevator
  • No smoking on site
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

Languages

English

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Property amenities

Family friendly

  • Mini-fridge

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 52 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 65-inch flat-screen TV with digital channels

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Maximum 2 (weight limit: 100 lbs per pet)
  • Pets cannot be left unattended
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 52.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Union Pay, and debit cards. Cash is not accepted. This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

How close is The Trade, Autograph Collection to the airport?

The Trade, Autograph Collection is 8.7 mi (14-min drive) away from the General Mitchell Intl. Airport (MKE) airport, the closest popular airport to the property.

How much does it cost to stay at The Trade, Autograph Collection?

As of Aug 8, 2025, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on Aug 17, 2025 start from $245.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Trade, Autograph Collection have an airport shuttle?

Airport shuttle services are not available at The Trade, Autograph Collection.

How close is The Trade, Autograph Collection to the beach?

This hotel is 2.4 mi (11-min drive) from McKinley Beach and 3.1 mi (11-min drive) from Bradford Beach. Don't forget your sunscreen!

Does The Trade, Autograph Collection offer free breakfast?

Free breakfast isn’t provided at The Trade, Autograph Collection, but full breakfast is offered for a fee of between USD 5.00 and 30.00 per person. It's available on weekdays from 6:30 AM to 11:00 AM and weekends from 7:00 AM to 11:00 AM.

Is there a casino at The Trade, Autograph Collection?

No, there is no casino at this hotel, but Potawatomi Bingo Casino (4-min drive) is nearby.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

Is there free parking at The Trade, Autograph Collection?

Free parking is not available at this hotel. Valet parking is available for USD 52.00 per night.

Does The Trade, Autograph Collection have a pool?

The Trade, Autograph Collection does not have a pool.

Does The Trade, Autograph Collection have a restaurant?

The Trade, Autograph Collection is home to Craft, which features American cuisine.

Does The Trade, Autograph Collection have a spa?

There are no spa services available at this hotel.

How close is The Trade, Autograph Collection to downtown Milwaukee?

The Trade, Autograph Collection is 0.7 mi away from Milwaukee.

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 383 out of 459 reviews
Rating 8 - Good. 39 out of 459 reviews
Rating 6 - Okay. 21 out of 459 reviews
Rating 4 - Poor. 7 out of 459 reviews
Rating 2 - Terrible. 9 out of 459 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.8/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Patrick, BLOOMFIELD HILLS

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 3 nights in May 2025

10/10 Excellent

Carol

Liked: Cleanliness, staff & service, property conditions & facilities
We absolutely loved our stay and absolutely plan to stay again in the future!
Stayed 1 night in Apr 2025

10/10 Excellent

Cheryl

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is a beautiful hotel, with great dining and bar. Very nice staff.
Stayed 1 night in May 2025

8/10 Good

Sandra

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

Michelle, bellwood

Stayed 1 night in Apr 2025

10/10 Excellent

Corita

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

6/10 Okay

Kimberly

Traveled with family
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Nice hotel valet not so much

The hotel was clean and great location for the concert I was attending the stay was nice up until it was time to leave the valet misplaced my car keys I had to stand there and wait while she searched for my keys for over 20 mins to find them not in the lock box with all the other keys but in the office without a tag on them I kinda think they took my car for a ride tbh.
Stayed 1 night in Apr 2025

10/10 Excellent

Max

Business traveler, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Na
Stayed 2 nights in Apr 2025

10/10 Excellent

Terry

Traveled with family and small children
Liked: Amenities
Nice
Stayed 1 night in Apr 2025

10/10 Excellent

Dina

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Kelly, Lansing

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best stay, clean and quiet rooms, great food, with the best staff. 10 across the board, will definitely book again.
Stayed 2 nights in Apr 2025

10/10 Excellent

nottia

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love that it was right next to the bucks arena. Love the history of this place. Staff was very friendly
Stayed 1 night in Apr 2025

10/10 Excellent

Eduardo

Stayed 1 night in Apr 2025

10/10 Excellent

gale

Liked: Cleanliness, staff & service, property conditions & facilities
Easy access to the firserv forum
Stayed 1 night in Mar 2025

10/10 Excellent

Angel

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025

10/10 Excellent

Patrick

Stayed 1 night in Mar 2025

10/10 Excellent

Alec

Stayed 1 night in Mar 2025

10/10 Excellent

Gerald, Beloit

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Newer property with great food & beverage options. Walkable to FISERV Forum! $50 for Valet parking.
Stayed 1 night in Mar 2025

10/10 Excellent

Susie

Liked: Cleanliness, staff & service, property conditions & facilities
Went to the Fiserv for an event, was so amazing to walk to ever. Friendly helpful staff!
Stayed 1 night in Mar 2025

10/10 Excellent

Matthew

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

4/10 Poor

Barb

Traveled with group
Liked: Amenities, property conditions & facilities
Did the online check in the day before, requesting a 1pm check in. Room still wasn’t ready until AFTER their standard 4pm check in time. Shower drain was clogged. Coffee maker didn’t work.
Stayed 1 night in Mar 2025

10/10 Excellent

Chris

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Tracy

Stayed 2 nights in Mar 2025

10/10 Excellent

Donna

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

8/10 Good

Joseph

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Mar 2025