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The Trade, Autograph Collection

4.0 star property
4-star hotel near Lake Michigan

Choose dates to view prices

Photo gallery for The Trade, Autograph Collection

3 restaurants, breakfast, lunch, dinner served; American cuisine
3 restaurants, breakfast, lunch, dinner served; American cuisine
Exterior
Meeting facility
3 restaurants, breakfast, lunch, dinner served; American cuisine

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Place, Riverside Theater
    ‪11 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪13 min drive‬

Room options

View all photos for Room, 1 King Bed

Room, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.0 out of 10
Wonderful
(2 reviews)
  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(27 reviews)
  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(18 reviews)
  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom, Balcony

  • 1043 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(2 reviews)
  • 550 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 1181 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

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About the neighborhood

Milwaukee

Westown stay.At this Westown hotel, you'll be steps from Fiserv Forum and within a 15-minute walk of Baird Center. Martin Luther King Drive and Turner Hall and the Milwaukee Turners are also within half a mile (1 km).

What's nearby

  • Fiserv Forum - 2 min walk - 0.1 miles
  • Turner Hall and the Milwaukee Turners - 3 min walk - 0.2 miles
  • Miller High Life Theatre - 8 min walk - 0.5 miles
  • Baird Center - 9 min walk - 0.5 miles
  • Riverside Theater - 11 min walk - 0.6 miles

Getting around

  • Michigan & Jackson Tram Stop - 7 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 14 min drive

Restaurants

  • ‪BMO Club - ‬3 min walk
  • ‪Carson's Prime Steaks & Famous Barbecue - ‬3 min walk
  • ‪Good City Brewing-June - ‬3 min walk
  • ‪Drink Wisconsinbly Craft Beer - ‬3 min walk
  • ‪Uncle Buck's on Third - ‬3 min walk

About this property

The Trade, Autograph Collection

4-star hotel near Lake Michigan
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

  • 207 guestrooms or units
  • 9 levels
  • 3 dining venues
  • 3 bars or lounges
  • Built in 2023
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Wedding services available
  • Elevator
  • No smoking on site
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

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  • Free WiFi
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Jan 5 - Jan 6, 2026
Total with taxes and fees
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Property amenities

Family friendly

  • Mini-fridge

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Limited onsite valet parking
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 65-inch flat-screen TV with digital channels

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Maximum 2 (weight limit: 100 lbs per pet)
  • Pets cannot be left unattended
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, and debit cards. Cash is not accepted. This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

How close is The Trade, Autograph Collection to the airport?

The Trade, Autograph Collection is 8.7 mi (14-min drive) away from the General Mitchell Intl. Airport (MKE) airport, the closest popular airport to the property.

How much does it cost to stay at The Trade, Autograph Collection?

As of Dec 30, 2025, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on Jan 18, 2026 start from $155.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Trade, Autograph Collection have an airport shuttle?

Airport shuttle services are not available at The Trade, Autograph Collection.

How close is The Trade, Autograph Collection to the beach?

This hotel is 3.1 mi (11-min drive) from Bradford Beach and 3.5 mi (9-min drive) from Pebble Beach. Don't forget your sunscreen!

Does The Trade, Autograph Collection offer free breakfast?

Free breakfast isn’t provided at The Trade, Autograph Collection, but full breakfast is offered for a fee of between USD 5.00 and 30.00 per person. It's available on weekdays from 6:30 AM to 11:00 AM and weekends from 7:00 AM to 11:00 AM.

Is there a casino at The Trade, Autograph Collection?

No, there is no casino at this hotel, but Potawatomi Bingo Casino (4-min drive) is nearby.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

Is there free parking at The Trade, Autograph Collection?

Free parking is not available at this hotel. Valet parking is available for USD 62.00 per night.

Does The Trade, Autograph Collection have a pool?

The Trade, Autograph Collection does not have a pool.

Does The Trade, Autograph Collection have a restaurant?

The Trade, Autograph Collection is home to Craft, which features American cuisine.

Does The Trade, Autograph Collection have a spa?

There are no spa services available at this hotel.

How close is The Trade, Autograph Collection to downtown Milwaukee?

The Trade, Autograph Collection is 0.7 mi away from Milwaukee.

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 432 out of 519 reviews
Rating 8 - Good. 44 out of 519 reviews
Rating 6 - Okay. 25 out of 519 reviews
Rating 4 - Poor. 7 out of 519 reviews
Rating 2 - Terrible. 11 out of 519 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

9.8/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Susan

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
Our first stay at The Trade , Autograph. We were attending Trans Siberian Orchestra at Fiserv Form. We were pleased that we only had to cross the street to get to Fiserv Forum. The history was interesting, with a beer coin given for a free beer between 5-6, to celebrate traders. We collected our free beer, and ordered cheese curds, which were excellent. Our room was quiet, and the beds were really comfortable. After the TSO show, we went to Potawatami Casino, which was very close by too. After Potawatami, we came back and ate in the same restaurant/bar that we had the free beer. We both ordered beer cheese soup, which was excellent, but only luke warm. I would definitely recommend, and will stay here again.
Stayed 1 night in Dec 2025

10/10 Excellent

Bill

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Clean room nice location
Stayed 1 night in Sep 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Sep 2025

6/10 Okay

Kari

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Sep 2025

10/10 Excellent

Brittany

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Robin

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice hotel. Will return in the future
Stayed 1 night in Sep 2025

10/10 Excellent

Martha

Liked: Cleanliness, staff & service, property conditions & facilities
Will visit again
Stayed 2 nights in Aug 2025

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Donald

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Thaddeus

Stayed 1 night in Sep 2025

10/10 Excellent

Brandon

Stayed 1 night in Aug 2025

10/10 Excellent

kevin

Stayed 2 nights in Aug 2025

10/10 Excellent

Katherine

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

10/10 Excellent

Diana

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay for concert at Fiserve arena
Stayed 1 night in Aug 2025

10/10 Excellent

Verified traveler

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Colton

Stayed 1 night in Aug 2025

8/10 Good

Robert

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very nice property. Good staff, nice bar and restaurant options
Stayed 1 night in Aug 2025

10/10 Excellent

Patrick

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

10/10 Excellent

Luis Eduardo, brookfield

Stayed 1 night in Aug 2025

8/10 Good

Malcolm

Traveled with family
Liked: Staff & service
Disliked: Amenities
Nice overall appeal - liked the different design of the place from normal hotels - which drew me to it. We stayed in room 548 with a balcony. For an upscale hotel at this price point, it could have used better furnishings - the mismatched clearance level furniture didn't fit. Crazy lighting design - with extension cords running across the room. We had a room with a balcony, with a great view of Milwaukee - but all the windows were smeared and dirty - and the furnishings on the patio were just as bad as the interior.
Stayed 3 nights in Aug 2025

10/10 Excellent

JULIEANNE

Business traveler, Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible spot.

Super nice place. Great corner suite. Spacious with tons of accommodations. Great food. Incredible ambiance.
Stayed 1 night in Aug 2025

8/10 Good

Paul

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
It was quiet enough, the room was clean but there was an invasion of fruit flies that was somewhat unusual and annoying.
Stayed 1 night in Aug 2025

10/10 Excellent

Amber

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was not only the most enjoyable guest experience we’ve had in Milwaukee to date it was the best sleep! I’ve never had such a quiet guest room despite how very busy the hotel was, so full of guests! We will absolutely stay again!
Stayed 2 nights in Aug 2025

10/10 Excellent

Marshall

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful Hotel.
Stayed 2 nights in Aug 2025

10/10 Excellent

Nemea, Morris Plains

Stayed 1 night in Aug 2025