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The Trade, Autograph Collection

4.0 star property
4-star hotel near Lake Michigan

Choose dates to view prices

Photo gallery for The Trade, Autograph Collection

3 restaurants, breakfast, lunch, dinner served; American cuisine
Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi
3 restaurants, breakfast, lunch, dinner served; American cuisine
Meeting facility
Exterior

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Housekeeping
  • Pet friendly
  • 24/7 front desk

Explore the area

Map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Fiserv Forum
    ‪2 min walk‬
  • Baird Center
    ‪9 min walk‬
  • Harley-Davidson Museum
    ‪3 min drive‬
  • Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪13 min drive‬

Room options

View all photos for Room, 1 King Bed

Room, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Studio Suite, 1 King Bed

  • 550 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom, Balcony

  • 1043 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed

Room, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

  • 317 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds

  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds

  • 358 sq ft
  • Sleeps 4
  • 2 Queen Beds

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom

  • 1181 sq ft
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

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About the neighborhood

Milwaukee

Westown stay.At this Westown hotel, you'll be steps from Fiserv Forum and within a 15-minute walk of Marquette University. Lake Michigan and Harley-Davidson Museum are also within 2 miles (3 km).

What's nearby

  • Fiserv Forum - 2 min walk - 0.1 miles
  • Baird Center - 9 min walk - 0.5 miles
  • Riverside Theater - 11 min walk - 0.6 miles
  • Marquette University - 13 min walk - 0.7 miles
  • Harley-Davidson Museum - 3 min drive - 1.4 miles

Getting around

  • Michigan & Jackson Tram Stop - 7 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 14 min drive

Restaurants

  • ‪Red Rock Saloon - ‬6 min walk
  • ‪Harp Irish Pub - ‬5 min walk
  • ‪Milwaukee Brat House - ‬6 min walk
  • ‪Good City Brewing-June - ‬3 min walk
  • ‪Insomnia Cookies - ‬3 min walk

About this property

The Trade, Autograph Collection

4-star hotel near Lake Michigan
There are 3 restaurants on site. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. For a fee, parking is available.

This 4-star Milwaukee hotel is smoke free.

  • 207 guestrooms or units
  • 9 levels
  • 3 dining venues
  • 3 bars or lounges
  • Built in 2023
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Wedding services available
  • Elevator
  • No smoking on site
The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

Languages

English

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Property amenities

Family friendly

  • Mini-fridge

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 52 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

Room amenities

Entertainment

  • 65-inch flat-screen TV with digital channels

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
  • Only dogs are allowed
  • Weight limit: 100 lbs per pet
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 52.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Union Pay, and debit cards. Cash is not accepted. This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

How close is The Trade, Autograph Collection to the airport?

The Trade, Autograph Collection is 8.7 mi (14-min drive) away from the General Mitchell Intl. Airport (MKE) airport, the closest popular airport to the property.

How much does it cost to stay at The Trade, Autograph Collection?

As of Jun 2, 2025, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on Jun 29, 2025 start from $163.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does The Trade, Autograph Collection have an airport shuttle?

Airport shuttle services are not available at The Trade, Autograph Collection.

How close is The Trade, Autograph Collection to the beach?

This hotel is 2.4 mi (11-min drive) from McKinley Beach and 3.1 mi (11-min drive) from Bradford Beach. Don't forget your sunscreen!

Does The Trade, Autograph Collection offer free breakfast?

Free breakfast isn’t provided at The Trade, Autograph Collection, but full breakfast is offered for a fee of between USD 5.00 and 30.00 per person. It's available on weekdays from 6:30 AM to 11:00 AM and weekends from 7:00 AM to 11:00 AM.

Is there a casino at The Trade, Autograph Collection?

No, there is no casino at this hotel, but Potawatomi Bingo Casino (4-min drive) is nearby.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

Is there free parking at The Trade, Autograph Collection?

Free parking is not available at this hotel. Valet parking is available for USD 52.00 per night.

Does The Trade, Autograph Collection have a pool?

The Trade, Autograph Collection does not have a pool.

Does The Trade, Autograph Collection have a restaurant?

The Trade, Autograph Collection is home to Craft, which features American cuisine.

Does The Trade, Autograph Collection have a spa?

There are no spa services available at this hotel.

How close is The Trade, Autograph Collection to downtown Milwaukee?

The Trade, Autograph Collection is 0.7 mi away from Milwaukee.

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 349 out of 422 reviews
Rating 8 - Good. 37 out of 422 reviews
Rating 6 - Okay. 20 out of 422 reviews
Rating 4 - Poor. 7 out of 422 reviews
Rating 2 - Terrible. 9 out of 422 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.6/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

2/10 Terrible

Christina

Stayed 1 night in Feb 2025

10/10 Excellent

Alyson

Liked: Staff & service, property conditions & facilities
Close to all things downtown, food and drink in the hotel is very good. We will stay again.
Stayed 2 nights in Feb 2025

10/10 Excellent

Patricia

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and new
Stayed 1 night in Feb 2025

10/10 Excellent

Keaton

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

8/10 Good

Larry

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Christine, Appleton

Traveled with partner
Liked: Property conditions & facilities
Beautiful hotel, very accommodating staff. And just across the street from FiServ Arena! We’ll be back.
Stayed 1 night in Feb 2025

10/10 Excellent

Claire

Liked: Cleanliness
Stayed 1 night in Feb 2025

6/10 Okay

Verified traveler

Traveled with family
Liked: Staff & service, room comfort

Just ok

The property was lovely. However I think they are cutting undo corners. The towels are so scratchy it literally hurt my skin. They didn't provide any additional toilet paper, the Kleenex was just for show just a pretty Kleenex flower at the top the box was empty. The shower gel was empty and the shower was not cleaned prior lots of hair in the shower.
Stayed 1 night in Feb 2025

8/10 Good

Elizabeth

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Feb 2025

10/10 Excellent

Sarah

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel and staff were very nice. I used the restaurant upstairs and they put in an order for me 10 min. Before closing. They even poured me a glass of wine after last call. The food in the restaurant upstairs and breakfast on the main level were very good! Id definitely come again when visiting Milwaukee.
Stayed 1 night in Feb 2025

10/10 Excellent

Ezekiel

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities
The best hotel I haven been to staff are super kind and helpful and the experience is amazing
Stayed 3 nights in Feb 2025

10/10 Excellent

Wendy

Liked: Cleanliness, staff & service, property conditions & facilities
Enjoyed our stay!
Stayed 1 night in Feb 2025

6/10 Okay

Alison

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
At check in, guest representative was not friendly at all. Did not look up and make any eye contact. Handed me room keys and did not even tell me the room number. Very odd.
Stayed 1 night in Feb 2025

10/10 Excellent

Joseph

Liked: Cleanliness
Stayed 1 night in Jan 2025

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 2 nights in Oct 2024

10/10 Excellent

Michael

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay.
Stayed 1 night in Jan 2025

8/10 Good

Tracey

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Amber

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel, right across from the stadium.
Stayed 1 night in Jan 2025

10/10 Excellent

Jacqueline

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Very convenient location as we went to a concert at The Fiserv. Front desk staff went above and beyond! Andrea was amazing, so helpful and kind!
Stayed 1 night in Jan 2025

10/10 Excellent

Jennifer

Traveled with family
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
Stayed 1 night in Jan 2025

10/10 Excellent

john

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place altogether
Stayed 1 night in Dec 2024

10/10 Excellent

Travas

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade was awesome! Especially the breakfast! Will be staying here again!
Stayed 1 night in Jan 2025

10/10 Excellent

Juan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Verified traveler

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Absolutely amazing

What a gorgeous property in a fabulous location. The room was amazing, as was the lobby and restaurants. Food was great. The included beverage at the bar was an extra nice touch, and everyone we interacted with was over-the-top friendly and considerate. Would definitely stay here again, especially if visiting fiserv.
Stayed 1 night in Jan 2025

10/10 Excellent

Jenna

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025