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Broadwick Soho

5.0 star property
5-star luxury hotel near Piccadilly Circus

Choose dates to view prices

Photo gallery for Broadwick Soho

Breakfast, lunch, dinner served; Italian cuisine, alfresco dining
Concierge desk
Suite (Broadwick) | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters
Meeting facility
Property entrance

Reviews

10 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Laundry
  • 24/7 front desk
  • Air conditioning

Explore the area

Map
20 Broadwick Street, London, England, W1F 8HT
  • Piccadilly Circus
    ‪6 min walk‬
  • Leicester Square
    ‪7 min walk‬
  • Trafalgar Square
    ‪12 min walk‬
  • London (LHR-Heathrow)
    ‪34 min drive‬

Room options

View all photos for Luxury Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Luxury Room

10.0 out of 10
Exceptional
(2 reviews)
  • 248 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Family Suite

  • 689 sq ft
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Deluxe Room

  • 280 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Double Room

Standard Double Room | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Standard Double Room

8.8 out of 10
Excellent
(5 reviews)
  • 194 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Suite (Broadwick)

  • 495 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Superior Room

  • 215 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Junior Suite

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Junior Suite

  • 409 sq ft
  • Sleeps 3
  • 1 King Bed

View all photos for Penthouse

Penthouse | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Penthouse

  • 969 sq ft
  • Sleeps 3
  • 1 King Bed

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About the neighborhood

London

London City Centre stay.Within a 10-minute walk of this London City Centre hotel, you'll find Regent Street and Piccadilly Circus. Leicester Square and Oxford Street are also within half a mile (1 km).

What's nearby

  • Piccadilly Circus - 6 min walk - 0.4 miles
  • Leicester Square - 7 min walk - 0.4 miles
  • Trafalgar Square - 12 min walk - 0.7 miles
  • The British Museum - 14 min walk - 0.8 miles
  • Buckingham Palace - 19 min walk - 1.0 mile

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Coqfighter - ‬1 min walk
  • ‪Café Leon Dore - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk
  • ‪Blue Posts - ‬1 min walk
  • ‪BAO Soho - ‬1 min walk

About this property

Broadwick Soho

5-star luxury hotel near Piccadilly Circus
There's a restaurant on site, as well as a coffee shop/cafe. You can unwind with a drink at one of the 2 bars/lounges. Public spaces have free WiFi and wired Internet. Multilingual staff, tour/ticket assistance, and coffee/tea in a common area are also featured at the luxury Broadwick Soho. The hotel can provide concierge services and wedding services. For a fee, parking is available. A complete renovation of Broadwick Soho was completed in November 2023.

This Victorian London hotel is smoke free.

  • 1 building
  • 57 guestrooms or units
  • 8 levels
  • 2 bars or lounges
  • Meeting rooms
  • Built in 2023
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Newspapers in lobby (free)
  • Bellhop
  • Elevator
  • No smoking on site
  • 1 conference room
  • Dining venue
Broadwick Soho offers 57 accommodations with minibars and laptop-compatible safes. Pillowtop beds feature Frette Italian sheets, down comforters, and premium bedding. 43-inch Smart televisions come with premium digital channels and Netflix. Bathrooms include showers with rainfall showerheads, slippers, designer toiletries, and hair dryers.

This London hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and desk chairs, as well as phones; local and international calls are complimentary (restrictions may apply). Additionally, rooms include espresso makers and complimentary newspapers. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

Languages

Arabic, English, French, German, Hindi, Hungarian, Italian, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish

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Property amenities

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Height restrictions apply for onsite parking
  • Secured self parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Things to do

  • Bicycle tours

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Elevator (36 inch wide door)
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

Room amenities

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 90.0 per day.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 percent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, JCB International, Union Pay, and debit cards. Cash is not accepted. 

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

How close is Broadwick Soho to the airport?

Broadwick Soho is 9.9 mi (43-min drive) away from the London City Airport (LCY) airport, the closest popular airport to the property.

How much does it cost to stay at Broadwick Soho?

As of Jul 4, 2025, prices found for a 1-night stay for 2 adults at Broadwick Soho on Jul 20, 2025 start from $540.46, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Broadwick Soho have an airport shuttle?

Airport shuttle services are not available at Broadwick Soho.

Does Broadwick Soho offer free breakfast?

Free breakfast isn’t offered at Broadwick Soho, but full breakfast is offered for a fee of between GBP 9 and 40 for adults, GBP 5 and 25 for children. It's available every day from 7:30 AM to 11:00 AM.

Is there a casino at Broadwick Soho?

No, there is no casino at this hotel.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime.

Is there free parking at Broadwick Soho?

Free parking is not available at this hotel. Self parking is available for GBP 65 per day.

Does Broadwick Soho have a pool?

Broadwick Soho does not have a pool.

Does Broadwick Soho have a restaurant?

Broadwick Soho is home to Dear Jackie, which features Italian cuisine, al fresco dining, and light fare.

Does Broadwick Soho have a spa?

There are no spa services available at this hotel.

How close is Broadwick Soho to downtown London?

Broadwick Soho is 0.6 mi away from London.

Broadwick Soho Reviews

Reviews

10

Exceptional

Rating 10 - Excellent. 82 out of 87 reviews
Rating 8 - Good. 2 out of 87 reviews
Rating 6 - Okay. 3 out of 87 reviews
Rating 4 - Poor. 0 out of 87 reviews
Rating 2 - Terrible. 0 out of 87 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Sebastian

Stayed 2 nights in Mar 2025

10/10 Excellent

Erik

Traveled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025

10/10 Excellent

Kelli

Stayed 3 nights in Feb 2025

10/10 Excellent

Rebecca

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025

10/10 Excellent

Russell

Stayed 1 night in Feb 2025

10/10 Excellent

kelly

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025

10/10 Excellent

Rebecca

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Stayed 1 night in Feb 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Stayed 3 nights in Jan 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Cristian

Stayed 4 nights in Jan 2025

10/10 Excellent

Tonia

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 4 nights in Dec 2024

10/10 Excellent

LISA, Brooklyn

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Stayed 6 nights in Dec 2024

10/10 Excellent

Natalie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

5-star for a reason

Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
in room bar
front lobby
Stayed 2 nights in Nov 2024

10/10 Excellent

Pamela

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024

10/10 Excellent

meredith

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
Stayed 1 night in Dec 2024

10/10 Excellent

Natalie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

5-star for a reason!

Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
Stayed 1 night in Nov 2024

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024

10/10 Excellent

Andre

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Oct 2024

10/10 Excellent

Cynthia

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.
Stayed 1 night in Oct 2024

10/10 Excellent

Emma

Stayed 1 night in Aug 2024

10/10 Excellent

Simon

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel, staff and experience. Highly recommended!
Stayed 1 night in Oct 2024

10/10 Excellent

fred, palm city

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
Stayed 3 nights in Oct 2024

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024