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The Florance

3.5 star property
3.5-star Victorian guest house in Launceston CBD

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Photo gallery for The Florance

Free daily continental breakfast
Premium Queen | Premium bedding, pillowtop beds, individually decorated
Exterior
Interior entrance
Staircase

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Parking included
  • Free WiFi
  • Laundry
  • Housekeeping

Explore the area

View in a map
17 Brisbane St, Launceston, TAS, 7250
  • Place, City Park
    ‪1 min walk‬
  • Place, Princess Theatre
    ‪3 min walk‬
  • Place, Brisbane Street Mall
    ‪7 min walk‬
  • Airport, Launceston, TAS (LST)
    ‪15 min drive‬

Room options

View all photos for Premium King Park View

Premium King Park View | Premium bedding, pillowtop beds, individually decorated

Premium King Park View

10.0 out of 10
Exceptional
(5 reviews)
  • 377 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Premium Queen Park View

Premium Queen Park View | Premium bedding, pillowtop beds, individually decorated

Premium Queen Park View

8.0 out of 10
Very good
(1 review)
  • 323 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium Queen

Premium Queen | Premium bedding, pillowtop beds, individually decorated

Premium Queen

8.0 out of 10
Very good
(1 review)
  • 377 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

Queen Suite | Premium bedding, pillowtop beds, individually decorated

Queen Suite

10.0 out of 10
Exceptional
(3 reviews)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Twin King Single

Twin King Single | Premium bedding, pillowtop beds, individually decorated

Twin King Single

  • 269 sq ft
  • Sleeps 2
  • 2 Large Twin Beds

Twin King Single Private Bathroom Room

  • Sleeps 2
  • 1 King Bed OR 2 Large Twin Beds

About the neighborhood

Launceston

City center stay.With a stay at this Launceston CBD guesthouse, you'll be steps from Design Centre of Tasmania and City Park. City Park Radio Museum and Albert Hall Convention Centre are also within half a mile (1 km).
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What's nearby

  • City Park - 1 min walk - 0.1 miles
  • Princess Theatre - 3 min walk - 0.2 miles
  • Brisbane Street Mall - 7 min walk - 0.4 miles
  • Royal Park - 12 min walk - 0.7 miles
  • University of Tasmania Stadium - 12 min walk - 0.7 miles

Getting around

  • East Tamar Junction Station - 2 min drive
  • Launceston, TAS (LST) - 15 min drive

Restaurants

  • ‪Bread & Butter - ‬6 min walk
  • ‪The Royal Oak Hotel - ‬2 min walk
  • ‪The Barrel Collective - ‬4 min walk
  • ‪Nomy - ‬5 min walk
  • ‪Great Scot! - ‬5 min walk

About this property

The Florance

3.5-star Victorian guest house in Launceston CBD
Free breakfast is served daily. Public spaces have free WiFi. The Florance also features a terrace, a garden, and complimentary newspapers in the lobby. Self parking is free.

This 3.5-star Launceston guesthouse is smoke free.

  • 12 guestrooms or units
  • 2 levels
  • Built in 1890
  • Continental breakfast (free)
  • Self-service laundry
  • Express check-in
  • Terrace
  • Garden
  • Newspapers in lobby (free)
  • No smoking on site
The Florance offers 12 accommodations with complimentary bottled water and coffee/tea makers. Each accommodation is individually furnished and decorated. Pillowtop beds feature premium bedding. Flat-screen televisions are featured in guestrooms.

Bathrooms include showers with rainfall showerheads, designer toiletries, complimentary toiletries, and hair dryers. This Launceston guesthouse provides complimentary wireless Internet access. Additionally, rooms include ceiling fans and blackout drapes/curtains. Housekeeping is offered daily and irons/ironing boards can be requested.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Roundtrip airport shuttle (surcharge)
  • Free self parking on site

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Accessibility

  • High-pile carpet in room
  • No elevator

Room amenities

Entertainment

  • 45-inch flat-screen TV

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

The property charges 1.5 percent for credit card payments
There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

  • No pets allowed

Children and extra beds

  • Children 11 and younger are not allowed at this property. All guests older than 11 are welcome.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Late check-in fee for check-in between 8 PM and midnight
  • Credit card charges are subject to a surcharge of 1.5 percent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, and American Express. Cash is not accepted. For guests' safety, the property includes a fire extinguisher, a smoke detector, and a security system in each accommodation.

We should mention

  • Children 11 years old and younger aren't allowed at this property.

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

Frequently asked questions

How close is The Florance to the airport?

The Florance is 9.5 mi (15-min drive) away from the Launceston, TAS (LST) airport, the closest popular airport to the property.

Does The Florance have an airport shuttle?

The Florance offers an airport shuttle.

Does The Florance offer free breakfast?

The Florance offers free continental breakfast every day from 8:00 AM to 9:00 AM.

Is there a casino at The Florance?

No, there is no casino at this guesthouse, but Country Club Tasmania (10-min drive) is nearby.

What time is check-in at The Florance?

Check-in start time: 2 PM; Check-in end time: 8 PM.

Is there free parking at The Florance?

This guesthouse offers free self parking.

Does The Florance have a pool?

The Florance does not have a pool.

Does The Florance have a spa?

There are no spa services available at this guesthouse.

How close is The Florance to downtown Launceston?

The Florance is 0.4 mi away from Launceston.

The Florance Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 101 out of 128 reviews
Rating 8 - Good. 21 out of 128 reviews
Rating 6 - Okay. 5 out of 128 reviews
Rating 4 - Poor. 1 out of 128 reviews
Rating 2 - Terrible. 0 out of 128 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.0/10

Amenities

9.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Tasmania Adventure

The Florance was the perfect place to stay in Launceston! The room was great and Alicia was friendly, helpful, and served us a wonderful breakfast. The self check-in was easy and the directions were flawless. The ramp to the second floor made it easy to access the room. The room condition was great and the whole house was well maintained.
Stayed 1 night in Sep 2025

10/10 Excellent

Shirsha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay

Unbelievably cozy setup.
Stayed 1 night in Jul 2025

8/10 Good

Sean

Liked: Cleanliness, amenities, property conditions & facilities
Stayed 2 nights in Jun 2025

10/10 Excellent

Andrea

Liked: Cleanliness, staff & service, property conditions & facilities
Superb as always.
Stayed 1 night in May 2025

10/10 Excellent

Siu H

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Mar 2025

10/10 Excellent

alison

Stayed 1 night in Mar 2025

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet & Clean

The room was spacious and well maintained. The area was quiet and made for a good nights sleep. Breakfast was included, basic but enough to get you ready for the day.
Stayed 1 night in Dec 2024

10/10 Excellent

Leigh

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect hidden gem

The hotel is located centrally to the cbd. Rooms are comfortable with own ensuite, tea and coffee. There is also a large conservatory / common area where you can relax. The breakfast provided is next level. The staff (particularly Zoe) were super helpful. If i couldve stayed longer i would.
Stayed 1 night in Feb 2025

10/10 Excellent

Jennifer

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff but roo a little warm but they had air-conditioning and a ceiling fan
Stayed 2 nights in Feb 2025

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025

10/10 Excellent

Jennifer

Stayed 4 nights in Jan 2025

10/10 Excellent

Sandi

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024

10/10 Excellent

Ekim

Stayed 2 nights in Dec 2024

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Adam

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Despite looking, from the outside, like a redecorated 'Fawlty Towers', this is a real 'find'. Everything was spotlessly clean, immaculately tidy and you could feel any stresses just drift away. The bed was so comfortable that I didn't want to get out of it this morning. The breakfast offering was simple, but perfect. I couldn't fault the Florance and would happily recommend it to anyone.
Stayed 1 night in Dec 2024

10/10 Excellent

Patricia

Stayed 1 night in Oct 2024

10/10 Excellent

Kate

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024

10/10 Excellent

simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024

10/10 Excellent

Choongkook

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024

4/10 Poor

Craig

Traveled with partner
Quaint is the best description I could give. Too much traffic noise. Too much noise from the room above at nite and 6 am in the morning. Breakfast was average at best. And the hosts where non existent. Severely overpriced for what it is.

10/10 Excellent

Jane

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A unique and enjoyable place to stay.
Stayed 1 night in Apr 2024

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Cozy stay

This is a very welcoming and comfortable inn. Well appointed rooms. Nice breakfast. Good recommendations. Friendly owners and staff. Central location. No negatives at all.
Stayed 3 nights in Mar 2024

10/10 Excellent

Tammela l

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Charming Hotel

Clean and friendly staff. Don't know about eco hoof prints question but had click on something.
Stayed 1 night in Feb 2024

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful small inn.

Lovely small hotel/inn. Information was communicated to us promptly about check in process and parking as there is not a front desk. Our room was very nice although a bit small but fine for a night or two. The common areas are lovely and the breakfast was wonderful. We would definitely stay again. The location is also very good.
Stayed 1 night in Jan 2024

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Dec 2023