See all properties

Flom Boutique Hotel

4.0 star property
4-star hotel near Piazza di Santa Maria Novella

Choose dates to view prices

Photo gallery for Flom Boutique Hotel

Free daily buffet breakfast
Family Suite | Down comforters, minibar, in-room safe, desk
Bar (on property)
Exterior
Reception

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Free WiFi
  • Air conditioning
  • Parking available
  • Laundry
  • Housekeeping

Explore the area

View in a map
41 Via Guelfa, Florence, FI, 50123
  • Place, Central Market
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Place, Piazza di Santa Maria Novella
    ‪7 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪13 min drive‬

Room options

View all photos for Superior Double Room

Superior Double Room | Down comforters, minibar, in-room safe, desk

Superior Double Room

9.4 out of 10
Exceptional
(19 reviews)
  • City view
  • 161 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

View all photos for Triple Room

Triple Room | Down comforters, minibar, in-room safe, desk

Triple Room

9.6 out of 10
Exceptional
(17 reviews)
  • City view
  • 205 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Bed

View all photos for Junior Suite

Junior Suite | Down comforters, minibar, in-room safe, desk

Junior Suite

10.0 out of 10
Exceptional
(1 review)
  • City view
  • 248 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed

View all photos for Family Suite

Down comforters, minibar, in-room safe, desk

Family Suite

10.0 out of 10
Exceptional
(5 reviews)
  • 344 sq ft
  • 1 bedroom
  • Sleeps 5
  • 1 Double Bed, 1 Twin Bed and 1 Queen Sofa Bed

View all photos for Deluxe Room

Down comforters, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Depandance (Raggiungibile con una rampa di scale)

Depandance (Raggiungibile con una rampa di scale) | Down comforters, minibar, in-room safe, desk

Depandance (Raggiungibile con una rampa di scale)

10.0 out of 10
Exceptional
(1 review)
  • City view
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Deluxe room with terrace

Down comforters, minibar, in-room safe, desk

Deluxe room with terrace

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

You may also like

Ad
Terrace/patio

Hotel L'Orologio Firenze

Historic Centre of Florence
  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Gym
4.8 out of 5, Exceptional, 1,005 reviews
$151 nightly
The price is $183
Mar 18 - Mar 19
Total with taxes and fees
Hotel L'Orologio Firenze

About the neighborhood

Florence

Historic Centre of Florence stay.Within a 10-minute walk of this Historic Centre of Florence hotel, you'll find Basilica of Santa Maria Novella and Cathedral of Santa Maria del Fiore. Ponte Vecchio and Uffizi Gallery are also within 2 miles (3 km).

What's nearby

  • Central Market - 2 min walk - 0.1 miles
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.4 miles
  • Fortezza da Basso - 6 min walk - 0.4 miles
  • Piazza di Santa Maria Novella - 7 min walk - 0.4 miles
  • Piazza del Duomo - 8 min walk - 0.5 miles

Getting around

  • Fortezza Tram Stop - 6 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 7 min walk
  • Florence Airport, Peretola (FLR) - 33 min drive

Restaurants

  • ‪Mò Si Caffetteria alla Vecchia Maniera - ‬1 min walk
  • ‪Matto Matto - ‬1 min walk
  • ‪Bondi Focacceria - ‬2 min walk
  • ‪Osteria Dell’ Osso - ‬2 min walk
  • ‪I Camaldoli - ‬3 min walk

About this property

Flom Boutique Hotel

4-star hotel near Piazza di Santa Maria Novella
Free breakfast is served daily. Public spaces have free WiFi. An airport shuttle (available 24 hours) is available for a fee. Flom Boutique Hotel also features tour/ticket assistance, concierge services, and dry cleaning/laundry services. Parking is available for a fee.

This 4-star Florence hotel is smoke free.

  • 33 guestrooms or units
  • Buffet breakfast (free)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Elevator
  • No smoking on site
Flom Boutique Hotel offers 33 air-conditioned accommodations with minibars and safes. Beds feature down comforters. 42-inch Smart televisions come with digital channels. Bathrooms include showers with rainfall showerheads, slippers, bidets, and complimentary toiletries.

This Florence hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and phones. Additionally, rooms include hair dryers and blackout drapes/curtains. Housekeeping is provided daily.

Similar properties

Outdoor spa tub
IQ Hotel Firenze
  • Pool
  • Hot tub
  • Spa
  • Free WiFi
4.8 out of 5, Exceptional, 1,170 reviews
$107 nightly
The price is $134
Mar 8 - Mar 9
Total with taxes and fees
IQ Hotel Firenze

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Covered valet parking on site (EUR 40 per night; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:30 AM to 10:00 AM

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Hardwood flooring in room
  • Stair-free path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path to elevator

Room amenities

Entertainment

  • 42-inch smart TV with digital channels

Bedroom

  • Blackout drapes
  • Down comforter

Bathroom

  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Slippers
  • Towels provided

Food and drink

  • Minibar

More

  • Air conditioning
  • Desk
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in time starts at 2:00 PM

Check-out

Check-out before 11:00 AM

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Airport shuttle fee: EUR 70 per vehicle (one-way, maximum occupancy 4)
  • Covered valet parking fee: EUR 40 per night (in/out privileges)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, Union Pay, debit cards, and cash. For guests' safety, the property includes a fire extinguisher in each accommodation. Guests can access their rooms with a mobile device.

Property Registration Number IT048017A1EZBDJY9J

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • Onsite cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Hotel Flom
Flom Boutique Hotel Hotel
Flom Boutique Hotel Florence
Flom Boutique Hotel Hotel Florence

Frequently asked questions

How close is Flom Boutique Hotel to the airport?

Flom Boutique Hotel is 4.5 mi (33-min drive) away from the Florence Airport, Peretola (FLR) airport, the closest popular airport to the property.

Does Flom Boutique Hotel have an airport shuttle?

Flom Boutique Hotel offers an airport shuttle 24 hours a day, on request, for a charge of EUR 70 per vehicle, one-way.

Does Flom Boutique Hotel offer free breakfast?

Flom Boutique Hotel offers free buffet breakfast every day from 7:30 AM to 10:00 AM.

Is there a casino at Flom Boutique Hotel?

No, there is no casino at this hotel.

What time is check-in at Flom Boutique Hotel?

Check-in begins at 2:00 PM.

Is there free parking at Flom Boutique Hotel?

Free parking is not available at this hotel. Valet parking is available for EUR 40 per night.

Does Flom Boutique Hotel have a pool?

Flom Boutique Hotel does not have a pool.

Does Flom Boutique Hotel have a spa?

There are no spa services available at this hotel.

How close is Flom Boutique Hotel to downtown Florence?

Flom Boutique Hotel is 0.6 mi away from Florence.

Flom Boutique Hotel Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 305 out of 358 reviews
Rating 8 - Good. 45 out of 358 reviews
Rating 6 - Okay. 5 out of 358 reviews
Rating 4 - Poor. 1 out of 358 reviews
Rating 2 - Terrible. 2 out of 358 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.8/10

Property conditions & facilities

Reviews

10/10 Excellent

Vicente

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
The room exceeded expectations, being notably spacious, equipped with all requisite amenities, and accompanied by exemplary service. I do not recall the names of the staff members who checked us in; however, all personnel went above and beyond to guarantee our stay was exceptionally pleasant. It is regrettable that our visit was limited to a single night, yet I would undoubtedly choose to return to this location in the future.
Stayed 1 night in Nov 2025

8/10 Good

Kylie

Stayed 4 nights in Oct 2025

10/10 Excellent

Sonya

Traveled with group, Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our stay here at the Flom Boutique Hotel. I was very pleased with how convenient it was to walk to everything (train station, museums, shopping, dining). Our room was super cute with large French doors that opened to a small patio area. The staff were very helpful with recommendations and reserving taxi transportation for us. We would definitely choose to stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Siobhan

Traveled with partner
Liked: Cleanliness
The staff is very accommodating and welcoming.
Stayed 4 nights in Oct 2025

10/10 Excellent

lisa, akron

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful breakfast to start your day. Great location and very quaint with a small bar and staff eager to serve you. Comfortable beds.
Stayed 3 nights in Oct 2025

10/10 Excellent

Luisa

Liked: Amenities, property conditions & facilities
Everything was first class, great room and service clean bountiful and delicious fresh breakfast. staff was professional and always cheerful and helpful, would highly recommend to others and would stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Robert

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We thoroughly enjoyed our stay. Robert and his staff were always courteous and attentive. The location is ideal and an easy walk to many of the most visited sites in Florence.
Stayed 2 nights in Oct 2025

10/10 Excellent

Nava

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Yes.
Stayed 5 nights in Oct 2025

10/10 Excellent

David

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel in a central location. Very welcoming reception staff and comfortable, clean room. Perfect location for all the main sights in Florence, with all being reachable on foot. We travels to Florence by train, from Piza and the walk to the hotel was straightforward and only around 1km (20 mins) walk.
Stayed 3 nights in Oct 2025

10/10 Excellent

LEA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent!
Stayed 5 nights in Oct 2025

10/10 Excellent

Marlene

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All the staff were very friendly and helpful. The rooms were beautiful and clean. The breakfast had lots of variety and was delicious, especially loved the croissants. The location was a short walk to all the major attractions.
Stayed 2 nights in Oct 2025

10/10 Excellent

Johanne

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice clean rooms, very friendly and helpful staff, delicious buffet breakfast
Stayed 2 nights in Oct 2025

10/10 Excellent

Andreas

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent breakfast, very comfortable room, highly recommend, I know I will use for future’s Florence trips. Close to train station, lots of restaurants nearby…cheers
Stayed 2 nights in Oct 2025

8/10 Good

Lisa

Traveled with family
Liked: Staff & service
Disliked: Property conditions & facilities
Room we first had had a terrible smell. Second room was better
Stayed 3 nights in Sep 2025

10/10 Excellent

Steven

Traveled with group
Liked: Cleanliness, staff & service, room comfort
Our room was beautiful but when we took a shower, the drain was clogged and flooded the whole bathroom. When we called the front desk, they weren’t surprised and said oh yes the shower in that room does flood. We will bring you some towels. They should have notified us when we checked in.
Stayed 1 night in Sep 2025

10/10 Excellent

Ido

Stayed 2 nights in Sep 2025

2/10 Terrible

Jamie

Traveled with family
Unsafe street. Not what was advertised. Graffiti, trash and bars on the Windows. Left after one night, had reservations for 2. Not worth the money
Stayed 2 nights in Sep 2025

10/10 Excellent

Azita

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great breakfast & extremely friendly staff for breakfast service and at the front desk with perfect food recommendations! Very comfortable hotel and bed. Good cleaning service as well. Central location. We really enjoyed our stay!
Stayed 5 nights in Sep 2025

8/10 Good

Rose

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easily walkable to sights and restaurants. Friendly and helpful staff. Excellent breakfast.
Stayed 4 nights in Sep 2025

10/10 Excellent

Edward

Stayed 1 night in Sep 2025

10/10 Excellent

Vincent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very excellent stay.

Very professional and helpful staff. They offered great insight on where to go and how to get there. This hotel was a big surprise to me, by US standards this would be ultra-luxury. Why? The included breakfast was worth $50 a head if it was US, excellent, fresh fruit, very good coffee options (many), Italian-style treats from hard cheeses, cured meats, olives, various pastries. If I return to Florence staying here is a "no brainer". The neighborhood had "character" ... no big issues. Again the staff was so good, the room was super clean and comfortable. Tomb-like quiet at night and most of the evening. We had a nice patio area. Thanks Flom for a great stay. - we had a 5 night stay. US tourists
Stayed 5 nights in Sep 2025

10/10 Excellent

David

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful hotel, great location.

Hotel was great! We loved it. The location is perfect for walking to the city center, the staff is very friendly, the breakfast is delicious, and the room was very clean. I would definitely stay there again.
Stayed 3 nights in Sep 2025

8/10 Good

Holly

Stayed 1 night in Sep 2025

10/10 Excellent

Stephen

Stayed 3 nights in Sep 2025

10/10 Excellent

Anil

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful time. The hotel and the room in great condition. Breakfast excellent. The property is walkable to most sites and close to the train and bus stations. Most of all: The staff were amazing! Super friendly and always available to help. Highly recommended!
Stayed 4 nights in Sep 2025