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"Despite its premium pricing by Moroccan standards, this hotel fails to deliver a true five-star experience. Service is slow, inconsistent, and often inattentive, with management appearing overly focused on delegation rather than actively supporting operations. A more hands-on leadership approach is clearly needed. The beach service was particularly poor, with staff rarely engaging guests and even displaying unprofessional behaviour during a heated staff dispute. The adults’ pool area also felt neglected, with disengaged lifeguards and little effort to manage sunbeds or maintain cleanliness. Dining lacked consistency, from unclear service standards to disorganised breakfast operations, where guests were left confused and staff appeared idle. The ongoing issue of birds entering indoor dining areas further detracts from the experience. While food quality is generally good, prices are high compared to better local alternatives. Water pricing is excessive, especially given prior communication suggesting it would be complimentary. In a hot climate, the lack of accessible free water feels particularly unreasonable. Overall, while the property is visually impressive, service shortcomings significantly undermine the experience. With stronger leadership and clearer standards, the hotel has potential, but currently falls short of expectations."

"Room was lovely and clean only one small thing no towels in room had to request some at reception which arrived straight away. Buffet dinner was not very good, most food was cold and hardly any choice we did complain about it but because I signed they were not going to not charge me, but after a lot of negotiation they gave us 50% discount Most of all it's a lovely hotel "

"Excellent!! I had an excellent and very comfortable stay at Argana. Everything was perfect from start to finish. A special thanks to Zechariah and Ghizlane, who went above and beyond to make my experience smooth and enjoyable. From the airport transfer to the check-in process, everything was handled seamlessly with great professionalism and care. Their attention to detail truly made a difference. I highly recommend this place and would definitely stay here again!"

"Exelent "

"Room is alright does the job. However no kettle and no microwave was a bit difficult for warm water."

"Really enjoyed our stay. Overall the room was spacious and had two single beds for kids and large king bed. Bathroom was also large. Con: they had NO air conditioning! They said this was due to the age of the building. Luckily it wasn’t too warm in the evenings so we left the patio doors open. However, this was disappointing. The pool was great and lots of lounges. The buffet had many options and we enjoyed the food. Con: the service especially for breakfast was lacking. They really could have improved on this. We basically ended up clearing our own table for breakfast and getting all our own tea and coffee. This was better for lunch and dinner service. Overall, I would still return to this hotel. But I would check on A/C. "