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Hotel Serena

2.0 star property
Hotel near Piazza di Santa Maria Novella, connected to the convention center in Florence

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Photo gallery for Hotel Serena

Interior detail
Classic Double Room, 1 Double Bed | In-room safe, desk, soundproofing, free WiFi
Lobby
Dining
In-room safe, desk, soundproofing, free WiFi

Reviews

7.2 out of 10
Good

Popular amenities

  • Bar
  • Breakfast included
  • Pet friendly
  • Housekeeping
  • Air conditioning
  • Free WiFi

Explore the area

Map
Via Fiume 20, Florence, FI, 50123
  • Piazza di Santa Maria Novella
    ‪6 min walk‬
  • Cathedral of Santa Maria del Fiore
    ‪10 min walk‬
  • Uffizi Gallery
    ‪16 min walk‬
  • Florence (FLR-Peretola)
    ‪7 min drive‬

Room options

View all photos for Classic Single Room

Classic Single Room | In-room safe, desk, soundproofing, free WiFi

Classic Single Room

  • 248 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Classic Twin Room, 2 Twin Beds

Classic Twin Room, 2 Twin Beds | In-room safe, desk, soundproofing, free WiFi

Classic Twin Room, 2 Twin Beds

  • 248 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Classic Double Room, 1 Double Bed

Classic Double Room, 1 Double Bed | In-room safe, desk, soundproofing, free WiFi

Classic Double Room, 1 Double Bed

  • 248 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Classic Quadruple Room, Private Bathroom

In-room safe, desk, soundproofing, free WiFi

Classic Quadruple Room, Private Bathroom

  • 248 sq ft
  • Sleeps 5
  • 1 Double Bed and 2 Twin Beds

View all photos for Classic Triple Room

Classic Triple Room | In-room safe, desk, soundproofing, free WiFi

Classic Triple Room

  • 248 sq ft
  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed OR 3 Twin Beds

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  • Pool
  • Spa
  • Pet friendly
  • Free WiFi
4.9 out of 5, Exceptional, 274 reviews
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$2,599 nightly
$2,877 total
Total includes taxes and fees
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About the neighborhood

Florence

City center stay.Within a 10-minute walk of this Historic Centre of Florence hotel, you'll find Central Market and Basilica of Santa Maria Novella. Also, Cathedral of Santa Maria del Fiore is within half a mile (1 km) and Ponte Vecchio is within 2 miles (3 km).

What's nearby

  • Piazza di Santa Maria Novella - 6 min walk - 0.4 miles
  • Cathedral of Santa Maria del Fiore - 10 min walk - 0.5 miles
  • Piazza del Duomo - 11 min walk - 0.6 miles
  • Ponte Vecchio - 13 min walk - 0.7 miles
  • Uffizi Gallery - 16 min walk - 0.9 miles

Getting around

  • Valfonda - Stazione Santa Maria Novella Tram Stop - 3 min walk
  • Florence Santa Maria Novella Station - 4 min walk
  • Florence Airport, Peretola (FLR) - 23 min drive

Restaurants

  • ‪McDonald's - ‬2 min walk
  • ‪Burger King - ‬1 min walk
  • ‪Caffè degl'Innocenti - ‬3 min walk
  • ‪Capitale della Cina - ‬2 min walk
  • ‪Crown of India - ‬3 min walk

About this property

Hotel Serena

Hotel near Piazza di Santa Maria Novella, connected to the convention center in Florence
You can enjoy a drink at the bar/lounge. Free breakfast is served daily. Public spaces have free WiFi.

The business-friendly Hotel Serena also features a terrace, a garden, and a front-desk safe.

This Florence hotel is smoke free.

  • 1 floor
  • 8 guestrooms or units
  • Built in 1930
  • Continental breakfast (free)
  • Front desk (limited hours)
  • Storage area for luggage
  • Front-desk safe
  • Terrace
  • Garden
  • No smoking on site
  • Bar or lounge
Hotel Serena offers 8 accommodations with safes and hair dryers. Televisions come with digital channels. Bathrooms include showers, bidets, and complimentary toiletries.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is provided daily.

Languages

English, French, Italian, Spanish

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Property amenities

Family friendly

  • Soundproofed rooms

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:30 AM
  • A bar/lounge

Room amenities

Entertainment

  • Digital channels

Bathroom

  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

More

  • Air conditioning (climate-controlled)
  • Desk
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 1 PM; Check-in end time: 7 PM
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 10 AM

Special check-in instructions

The front desk is open daily from 7:00 AM - midnight
Front desk staffed during limited hours

Access methods

Front desk (limited hours)

Pets

  • Pets are welcome and stay free

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 4.50 per person, per night, up to 7 nights

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards
Noise-free guestrooms cannot be guaranteed
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, and Eurocard. Noise-free guestrooms cannot be guaranteed.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • Onsite cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • One child 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Hotel Serena Florence
Serena Florence
Hotel Serena Hotel
Hotel Serena Florence
Hotel Serena Hotel Florence

Frequently asked questions

How close is Hotel Serena to the airport?

Hotel Serena is 4.4 mi (23-min drive) away from the Florence Airport, Peretola (FLR) airport, the closest popular airport to the property.

Does Hotel Serena have an airport shuttle?

Airport shuttle services are not available at Hotel Serena.

Does Hotel Serena offer free breakfast?

Hotel Serena offers free continental breakfast every day from 8:00 AM to 9:30 AM.

Is there a casino at Hotel Serena?

No, there is no casino at this hotel.

What time is check-in at Hotel Serena?

Check-in start time: 1 PM; Check-in end time: 7 PM.

Is there free parking at Hotel Serena?

Free parking is not available at this hotel.

Does Hotel Serena have a pool?

Hotel Serena does not have a pool.

Does Hotel Serena have a spa?

There are no spa services available at this hotel.

How close is Hotel Serena to downtown Florence?

Hotel Serena is 0.6 mi away from Florence.

Hotel Serena Reviews

Reviews

7.2

Good

Rating 10 - Excellent. 18 out of 100 reviews
Rating 8 - Good. 38 out of 100 reviews
Rating 6 - Okay. 26 out of 100 reviews
Rating 4 - Poor. 13 out of 100 reviews
Rating 2 - Terrible. 5 out of 100 reviews

7.8/10

Cleanliness

6.8/10

Staff & service

6.8/10

Property conditions & facilities

Reviews

8/10 Good

Verified traveler

Stayed 2 nights in Oct 2018

2/10 Terrible

Anon

Disliked: Staff & service, property conditions & facilities, room comfort
This was the worst hotel stay of my life. The owner and his wife screamed at each other all night and day. The owner entered our room while we were sleeping. The owner yelled at me when I went to check out and requested a printed copy of my receipt. I paid the bill, and then he grabbed the paperwork, yelled at me, and stormed out. When he came back, I used Google translate on my phone to help make sure I hadn't said something wrong given the language barrier. Again, using Google translate on my phone, I apologized for any confusion and asked for a printed copy of the bill. He yelled at me and grabbed me by my wrists and shook me. My sister and I had already paid, so we grabbed our luggage and left immediately. I would NEVER recommend this hotel to anyone given the experience. I have never been yelled at before like this-- much less assaulted.
Stayed 5 nights in Sep 2018

6/10 Okay

Edwin

Disliked: Staff & service

Noisy hotel

My hotel room was nice, but noisy during the night and very early morning. People talking loud and doors slamming. The hotel is located on the second floor, but there is no elevator from the street to the first floor this is a struggle when traveling with heavy luggage. The hotel is conveniently located two blocks away from the train station.
Stayed 2 nights in Sep 2018

10/10 Excellent

Jean F

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a family stop in Floro

Great hosts, clean, incredibly convenient to the train station to drop our bags and venture out to see Firenze. Beds comfy, large room.
Stayed 1 night in Aug 2018

6/10 Okay

PD, Sussex, UK

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Basic hotel in good location

Initial problem with the hotel unable to trace my online booking, but fortunately a room was available. One of several hotels in the same building. Clean, functional and (by Florentine standards) reasonably cheap, but very basic - a bit of a throwback to the 1980s (but not in a retro way). My room was at the front and so subject to a lot of street noise – especially the cleaning at about 1am. Very convenient location, close to the railway station and the sights. Proprietor was friendly enough, but did not speak English and seemed reluctant to speak Italian slowly enough for me to understand.
Stayed 1 night in Sep 2017

8/10 Good

dawn, Britain

Liked: Cleanliness, staff & service, room comfort

great location for train station and local buses

room was basic but clean and hot chocolate at breakfast was wonderful!
Stayed 3 nights in Sep 2017

8/10 Good

Wayne

Liked: Cleanliness

Homely feel, great location .?

We enjoyed our stay at Hotel Serena, it was a homely feel, being so far away from home. Handy location to trains,&short walk to town centre, nice balcony off room.
Stayed 1 night in Jul 2017

6/10 Okay

Rod, Worcester, UK

Liked: Cleanliness, staff & service

Well situated for sights and station

Fairly basic but comfortable accommodation. Owners helpful but speak little English. Street was a bit noisy overnight...people rather than traffic.

4/10 Poor

Verified traveler

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Home run hotel with very basic essentials. There's communication problem because the owners could only speak Italian. Our room was cold as the heating didn't function well. Blanket was old. There's also a dog in d hotel. Not a pleasant stay for our 4 nights there and it was expensive. We booked this hotel at the last minute because Hotel Consigli which we had booked months ahead informed us at last minute to cancelled our booking with them as they r renovating their rooms. I'm very unhappy with this as we had a very hard time finding another decent hotel at reasonable rate. The owner gave us a firenze magnet as a gesture of thanks.

6/10 Okay

Verified traveler

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A clean, comfortable room close to the train station and within walking distance of many sights.

8/10 Good

Sudha, Auckland

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice clean hotel, helpfull staff.

The hotel is very close to Santa Maria Nouvella station - just about 7-9 minutes walk. Our room wasspacious and clean. The breakfast start was at 7:30 am but since we had to leave even earlier, they served us early.... very impressed indeed. And they kept our luggage for us.

2/10 Terrible

Danielle, Toronto, Canada

Disliked: Staff & service, property conditions & facilities, room comfort

Good location, bad service

The hotel is conviniently located close to the train terminal. The hotel was clean but it is about it. The owners didn t speak anything but Italian. The breakfast was poor. We could hardly get any shampoo or soap for our room. The hotel was outdated and offered a very basis level of confort. It would rather be described as an hostel that an hotel per say. Even the only employee that could speak English didnt make any effort to satisfy us on any level.

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed for 4 nights. Reasonable price, very close and convenient to train station and conference center in a good neighborhood (better than hotel in the other side of train station). Walking distance from all places of interests, since Florence is not a large city. Check in & out was in English and with good introduction to Florence. Room was comfortable and tidy. Warm and rich breakfast with Cappuccino every morning prepared by the old gentleman. The keys need to be stored in hotel without taking out, yet I felt safe since they were very alert every time I go in & out. Will stay again if revisit Florence.

10/10 Excellent

William, Thompson, Ohio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great location and comfortable stay for the price.

We had a great stay at the hotel. The room was fine with a view of the street. Only steps away from the train station. The complimentary breakfast was outstanding. The staff was very friendly and helpful.

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very comfortable. Good breakfast. Quiet neighbourhood. Very convenient location. Staff could not converse in English. Wi-fi connectivity was poor.

4/10 Poor

Nathan, Minnesota

Liked: Cleanliness
Disliked: Staff & service, room comfort
Hotel was very close to the train station which was very nice, but the walls were extremely thin and heard lots of noise in our room, had trouble sleeping because of it. When we checked in, the gal at the front desk spoke English - we didn't see her the rest of the time and no one else that worked at the hotel spoke any English. This was mildly frustrating.

4/10 Poor

lily , london

Disliked: Property conditions & facilities, room comfort

Close to station

Grumpy old man at the reception, noisy at reception ! Noisy if you are facing the Main Street ! Beware of mosquitoes! Breakfast was not worth describing ! For the price you can get something better !

8/10 Good

Verified traveler

Liked: Cleanliness, property conditions & facilities, room comfort

Reasonable 3*

Very reasonable three star hotel. Very comfortable bed. Good coffee. Good location for conferences and station and not too far to sights. They just need to check nighttime telephone and door bell noise (best avoid any rooms beside reception).

8/10 Good

Maribeth, Chicago, IL

Liked: Cleanliness, staff & service, property conditions & facilities

Excellent Value

Hotel less than a 5 minute walk from Santa Maria Novella Train Station. Very convenient to the sights we wanted to see and the museums. Bed was brand new mattress and a bit stiff but overall good value for money. Breakfast very nice and just enough, coffee good.

8/10 Good

snacks on a train, usa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

convenient to train station

Great breakfast, great service, spacious room, reasonably close to tourist sites.Close to quite a few restaurants. Location could be noisy at night. A bit hard to locate as it was on the second floor and not prominently identified. The staff spoke minimal English but did a great job of being of service anyway. It was a good value for the cost.

8/10 Good

Malle, Van Anda, BC Canada

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Comfortable room in excellent location

We had no trouble finding the hotel - just a 5 minute walk from train station. The location is great - everything to see and do within a 30 minute walk radius. Restaurants, stores and market around the corner. Owner spoke only a few words of English but through sign language and my dictionary I got him to book us a tour. Continental breakfast was limited but fresh and tasty. He made the best capuccino in our travels! Owner was really nice (outwardly looked like a typical "grumpy old man"!) and helpful. We would recommend the Hotel to everyone.

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fantastic hotel!

we stayed 3 nights in this lovely hotel. Excellent location, close to all sights and near the train station. Our room was big and very clean. The staff were very friendly and helpful. Excellent wifi signal and good breakfast. A recommended hotel!

8/10 Good

D. Fernandes, Virginia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Walking distance from Florence SMN

Small family owned hotel. The owners are an older couple that do not speak English but recently hired someone to solve that problem. They opened the breakfast area 15 minutes earlier for us on the day that we left as a courtesy. The only issue we had was that the wi-fi did not work in the room and we had to sit in the hallway to use the internet.

10/10 Excellent

Louis, Toronto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good location. Worth the money.

Less then 5 mins walking time from the Train station. The elevator is very small and in a very old fashion, good for two persons, but the hotel is on the first floor so it is not a problem to me. It is operated by a family and it gives me a feeling of B&B instead of a regular hotel. Staffs a very friendly and they love to speak Italian to you if you want to practice your Italian. They understood English so when I used up my few Italian words, I just speak English. Room is clean. It comes with a simple breakfast (bread, cereal, fruit, yogurt, juice and coffee). The water pressure is at the lower end in the shower but acceptable.