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Best Western George Hotel

3.0 star property
3-star hotel perfect for exploring Swaffham

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Restaurant
Lobby sitting area
Terrace/patio
Standard Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Place, Church of St Peter and St Paul
    ‪1 min walk‬
  • Place, Market Square
    ‪3 min walk‬
  • Place, Swaffham Museum
    ‪3 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪53 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(16 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

9.0 out of 10
Wonderful
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Standard Room, 1 Double Bed, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

Standard Room, 2 Twin Beds, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

About the neighborhood

Swaffham

Heart of Swaffham.At this hotel, you'll be steps from Church of St Peter and St Paul and Market Square. Also, Swaffham Museum is within half a mile (1 km) and The Green Britain Centre is within 2 miles (3 km).

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 miles
  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Museum - 3 min walk - 0.2 miles
  • The Green Britain Centre - 15 min walk - 0.8 miles
  • Swaffham Leisure Centre - 15 min walk - 0.8 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪Costa Coffee - ‬5 min drive
  • ‪McDonald's - ‬3 min drive
  • ‪Market Cross - ‬8 min walk
  • ‪The Tea Pot - ‬4 min walk

About this property

Best Western George Hotel

3-star hotel perfect for exploring Swaffham
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. There are 3 meeting rooms available. Best Western George Hotel also features a terrace, laundry facilities, and dry cleaning/laundry services. Self parking is free.

This 3-star Swaffham hotel is smoke free.

  • 28 guestrooms or units
  • 2 levels
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Wedding services available
  • Terrace
  • No smoking on site
  • Bar or lounge
  • Dining venue
Best Western George Hotel offers 28 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include bathtubs or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and irons/ironing boards can be requested.

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Property amenities

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

Room amenities

Entertainment

  • Flat-screen TV

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 15.0 per night.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, and American Express. Cash is not accepted. 

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

How close is Best Western George Hotel to the airport?

Best Western George Hotel is 29.3 mi (43-min drive) away from the Norwich (NWI-Norwich Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at Best Western George Hotel?

As of Apr 28, 2026, prices found for a 1-night stay for 2 adults at Best Western George Hotel on May 3, 2026 start from $88, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Best Western George Hotel have an airport shuttle?

Airport shuttle services are not available at Best Western George Hotel.

Does Best Western George Hotel offer free breakfast?

Free breakfast isn’t provided at Best Western George Hotel, but English breakfast is offered for a fee of GBP 11.95 per person. It's available every day from 7:30 AM to 9 AM.

Is there a casino at Best Western George Hotel?

No, there is no casino at this hotel.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; Check-in end time: midnight.

Is there free parking at Best Western George Hotel?

This hotel offers free self parking.

Does Best Western George Hotel have a pool?

Best Western George Hotel does not have a pool.

Does Best Western George Hotel have a restaurant?

Yes, there is a restaurant on site.

Does Best Western George Hotel have a spa?

There are no spa services available at this hotel.

How close is Best Western George Hotel to downtown Swaffham?

Best Western George Hotel is 1.6 mi away from Swaffham.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 90 out of 337 reviews
Rating 8 - Good. 148 out of 337 reviews
Rating 6 - Okay. 66 out of 337 reviews
Rating 4 - Poor. 21 out of 337 reviews
Rating 2 - Terrible. 12 out of 337 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.0/10

Property conditions & facilities

Reviews

10/10 Excellent

Clifford

Stayed 4 nights in Jan 2026

8/10 Good

Andrew

Stayed 1 night in Jan 2026

6/10 Okay

Stuart

Liked: Cleanliness, staff & service, amenities
Staff were great and breakfast nice. However the accommodation is dated and very tired. Poor quality bed.
Stayed 1 night in Jan 2026

10/10 Excellent

Ivor, st davids

Traveled with family
Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Dec 2025

10/10 Excellent

Ivor, st davids

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025

2/10 Terrible

Emma

Traveled with family
Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Stayed 1 night in Dec 2025

8/10 Good

Parveen

Traveled with partner
Liked: Cleanliness
Upon arrival, the staff were very helpful. The room allocated was on the second floor. Very spacious and clean room. The bathroom was fantastic, very clean and bright. Both bathroom and the bedroom were well heated. We slept so well. The shower water pressure was not great. The hotel is very nice. The rooms need updating, and could do with some maintenance such as walls abd ceilings.I would definitely recommend this hotel and I would come back again.
Stayed 1 night in Dec 2025

8/10 Good

Lorraine

Liked: Cleanliness, staff & service
This hotel is in an excellent position to the town. The staff were efficient and friendly and the breakfast was the best we've had in a hotel for a long time. Unfortunately the hotel is is need of an update. We had the first room (51) on the ground floor. This backed onto a courtyard outside the kitchen. It was noisy and there was a "hume" from some kind of machinery that kept kicking in. The heating was not on in the evening, despite it being only 2 degrees outside. For the sake of convenience, we would stay again.
Stayed 1 night in Nov 2025

8/10 Good

simon

Liked: Cleanliness, staff & service, amenities
A pleasant welcome and stay
Stayed 1 night in Nov 2025

10/10 Excellent

Jill

Stayed 1 night in Nov 2025

6/10 Okay

Steven

Business traveler
Liked: Staff & service
Rooms tired, but the staff and food is good
Stayed 2 nights in Oct 2025

8/10 Good

Tony

Liked: Staff & service, room comfort
No pool
Stayed 2 nights in Oct 2025

6/10 Okay

Barry

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Tired Accommodation

The Room we had was clean, the bathroom was dimly lit with I lamp not working, toilet seat incorrectly installed and kept moving Overall a very tired room
Stayed 2 nights in Oct 2025

8/10 Good

Ada

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Aug 2025

8/10 Good

dmitruczuk

Stayed 1 night in Oct 2025

4/10 Poor

SARAH

Business traveler
Disliked: Cleanliness, property conditions & facilities, room comfort
General condition of the whole hotel was very poor, moldy bathroom.
Stayed 1 night in Oct 2025

2/10 Terrible

Lee

Business traveler
Disliked: Cleanliness, room comfort
Booked through hotels.com
Stayed 1 night in Oct 2025

4/10 Poor

Carol Jane

Traveled with partner
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
On check in we asked if we could get a drink however told the bar was closed. We were given a registration form which I completed but forgot to sign, the older lady rather rudely reminded me and then handed me the key with directions to the room. After wandering around for a while I realised the room number on the key was the other side of the hotel which we eventually found. After unpacking and making a drink she phoned our room and said we were in the wrong one, apologised and asked us to move promising my husband ( who she seemed to be more polite to) a drink when the bar opened. We packed and vacated to the new room however the smell of drains from the bathroom was unbearable. My husband went down to reception and we were eventually given the room opposite. After repacking for the second time we moved, we had just got unpacked when she knocked on the door demanding the old key so she could look to see what she needed to do and see the problem. She was more bothered what housekeeping needed to do as we had been in 2 rooms now. She then retracted the offer of a drink as we’d requested to move. The rooms were very dated, the standard of cleanliness was questionable and the bedsheets had marks on, the quilt was lumpy, however we accepted the room and stayed. The lady at the reception was unwelcoming, rude and definitely spoke more politely to my husband than myself. All if the staff we interacted with were unfriendly, breakfast,I will be generous and say just edible.
Stayed 1 night in Sep 2025

8/10 Good

Rosemary

Liked: Staff & service
Stayed 1 night in Sep 2025

6/10 Okay

Mark

Business traveler
Disliked: Property conditions & facilities
Stayed 2 nights in Sep 2025

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities

Adequate but needs updating

Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.
Stayed 2 nights in Aug 2025

6/10 Okay

Steven

Business traveler
Liked: Staff & service
Staff and food good. Rooms tired
Stayed 1 night in Sep 2025

6/10 Okay

R Bruce

Business traveler
Disliked: Property conditions & facilities
Stayed 1 night in Aug 2025

8/10 Good

Steven

Business traveler
Liked: Staff & service
Staff and food good. Room tided
Stayed 1 night in Aug 2025

8/10 Good

Joe

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My wife and I stayed here for 2 nights while attending a concert at Sandringhan house, property was easy to find and had ample parking. Check-in was very straight forward, and receptionist very friendly and welcoming, room was very clean and cosy, and had all of the amenities required, and expected. Had a meal in the restaurant and food was excellent, as was breakfast in the mornings, and service was excellent, again all staff very friendly and welcoming. All in all, hotel is a great place to stay, some of the previous reviews state that the hotel is a little tired, but then again it is a 13th century property, so what would you expect!!?. My wife also left a personal item in the room when we left, contacted the hotel when we arrived home, and they located it, and posted it back to us. All in all we enjoyed our stay, and wouldn't hesitate in returning, and thank you to all of the staff that looked after us.
Stayed 2 nights in Aug 2025