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George Hotel, BW Signature Collection

3.0 star property
3-star Georgian hotel near Norwich Theatre Royal

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Cozy lounge area with a fireplace, comfortable seating, and a rich library.
Experience the classic charm of The George Hotel, set amidst serene surroundings and mature trees, with a central entrance and shaded outdoor seating area.
Classic bedroom with a large bed, bedside tables, and a chair, set against a sloped ceiling with a skylight.
Relax in this stylish living space with a sofa, coffee table, and kitchenette, offering a serene view of the surrounding greenery.
Guests can enjoy a delicious meal at this elegant dining table, complete with a three-tiered dessert stand and fine china.

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar

Explore the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Carrow Road
    ‪3 min drive‬
  • University of East Anglia
    ‪4 min drive‬
  • Norwich Cathedral
    ‪4 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 349 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Family Room, Multiple Beds, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 348 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(12 reviews)
  • 240 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(21 reviews)
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 2 Twin Beds, Non Smoking

9.4 out of 10
Exceptional
(3 reviews)
  • 300 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Executive Twin Room

1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Twin Room

  • Sleeps 2
  • 2 Twin Beds

King Suite

  • Sleeps 2
  • 1 King Bed

Standard Family Room

  • Sleeps 3
  • 1 Twin Bed and 1 Double Bed

Executive Room

  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds

Standard Twin Room

  • Sleeps 2
  • 2 Twin Beds

Standard Single Room

  • Sleeps 1
  • 1 Twin Bed

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Room

  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds

Deluxe Double Room

  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Double Room

  • Sleeps 2
  • 1 Double Bed

Executive Single Room

  • Sleeps 1
  • 1 Twin Bed

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Double Room

  • Sleeps 2
  • 1 Double Bed

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Welcome to our lobby, featuring a reception desk, comfortable seating area, and convenient vending machine.

Holiday Inn Express Norwich by IHG

Norwich
  • Breakfast included
  • Free WiFi
  • Restaurant
  • Air conditioning
4.0 out of 5, Very Good, 714 reviews
$90 nightly
The price is $108
Aug 10 - Aug 11
Total includes taxes and fees
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About the neighborhood

Norwich

Golden Triangle stay.Your stay at this Golden Triangle hotel places you within 2 miles (3 km) of Norwich Theatre Royal and Market Place. Norwich Castle and Norwich Cathedral are also within 2 miles (3 km).

What's nearby

  • Norwich Theatre Royal - 14 min walk - 0.8 miles
  • Market Place - 17 min walk - 0.9 miles
  • Carrow Road - 3 min drive - 1.2 miles
  • University of East Anglia - 4 min drive - 1.4 miles
  • Norwich Cathedral - 4 min drive - 1.4 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

3-star Georgian hotel near Norwich Theatre Royal
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Meeting rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Languages

English

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Aug 10 - Aug 11
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Property amenities

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cribs (infant beds) are available for GBP 10.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards, and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

How close is George Hotel, BW Signature Collection to the airport?

George Hotel, BW Signature Collection is 4.4 mi (9-min drive) away from the Norwich (NWI-Norwich Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of Aug 4, 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on Aug 7, 2025 start from $108.56, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does George Hotel, BW Signature Collection have an airport shuttle?

Airport shuttle services are not available at George Hotel, BW Signature Collection.

Does George Hotel, BW Signature Collection offer free breakfast?

Free breakfast isn’t provided at George Hotel, BW Signature Collection, but cooked-to-order breakfast is offered for a fee of GBP 13.95 per person. It's available on weekdays from 7 AM to 9:30 AM and weekends from 8 AM to 9:30 AM.

Is there a casino at George Hotel, BW Signature Collection?

No, there is no casino at this hotel.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

Is there free parking at George Hotel, BW Signature Collection?

This hotel offers free self parking.

Does George Hotel, BW Signature Collection have a pool?

George Hotel, BW Signature Collection does not have a pool.

Does George Hotel, BW Signature Collection have a restaurant?

George Hotel, BW Signature Collection is home to No.10 Arlington Bistro, which features international cuisine.

Does George Hotel, BW Signature Collection have a spa?

There are no spa services available at this hotel.

How close is George Hotel, BW Signature Collection to downtown Norwich?

George Hotel, BW Signature Collection is 0.9 mi away from Norwich.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 469 out of 811 reviews
Rating 8 - Good. 259 out of 811 reviews
Rating 6 - Okay. 50 out of 811 reviews
Rating 4 - Poor. 18 out of 811 reviews
Rating 2 - Terrible. 15 out of 811 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Jennifer

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highly recommended.

Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Jonathan

Stayed 1 night in May 2025

10/10 Excellent

Helen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A fabulous welcome from the staff as I arrived. Easy parking in a fairly large carpark, though it is a first come first served basis. Lovely quiet room and clean and immaculate. A nice walk into Norwich, about a mile. Very good food menu and extremely attentive staff. I would recommend.
Stayed 2 nights in Apr 2025

8/10 Good

Steven

Business traveler
Liked: Cleanliness, staff & service, amenities
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
Stayed 1 night in Apr 2025

10/10 Excellent

Callum

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

Mireille

Liked: Cleanliness, staff & service, property conditions & facilities
Had a very pleasant overnight stay. Staff were friendly. Felt safe being solo.
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Business traveler
Liked: Cleanliness, staff & service, room comfort

Great for a short stay

Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Stayed 1 night in Apr 2025

8/10 Good

Frances

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely small hotel within walking distance of Norwich town centre. Super friendly staff, nice bar, decent dinner options and excellent breakfast. Room was quite small but totally fine for our needs
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities
Nice rooms
Stayed 1 night in Apr 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Amy

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

2/10 Terrible

JOHN, NORTHAMPTON

They should have a cancellation policy that works, they must be losing money, I couldn't make the night I booked,y fault, wanted to book the next night, no refunds or transfers. Simply I didn't turn up, they could possibly booked someone else in my room, money, and I would have paid extra for the following night, so potentially they lost one nights booking
Stayed 1 night in Mar 2025

10/10 Excellent

Caroline

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fabulous

Fabulous
Stayed 1 night in Mar 2025

8/10 Good

Suzanne

Stayed 1 night in Mar 2025

8/10 Good

Helen

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Allison

Liked: Cleanliness, staff & service, property conditions & facilities
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

8/10 Good

Hannah

Stayed 1 night in Mar 2025

8/10 Good

Susen

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Mar 2025

10/10 Excellent

Matthew

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

8/10 Good

Craig

Liked: Cleanliness, staff & service, property conditions & facilities
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025

10/10 Excellent

William

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Mar 2025

8/10 Good

Steven

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Paul

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful staff, great location.

The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Stayed 4 nights in Feb 2025

10/10 Excellent

Emelia

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Consistently excellent stay

I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Stayed 1 night in Feb 2025