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George Hotel, BW Signature Collection

Property class: 3
3-star Georgian hotel near Norwich Theatre Royal

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

A hotel room with two beds, a large mirror above the headboard, and bedside lamps.
A living room with a brown leather sofa, a coffee table, and a kitchen area with a refrigerator and cabinets.
A three-tiered tea service with sandwiches, scones, and a strawberry. There are two cups of tea, a teapot, and a small vase with flowers on the table.
A white building with a modern entrance, a small tree in front, and a sign that reads "The George Hotel Arlington."
A cozy library with bookshelves, a fireplace, a sofa, and a table.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Business services

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Place, Norwich Cathedral
    ‪6 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A mirrored view of a hotel room with a bed, two bedside tables, lamps, a telephone, and a star decoration on the wall.

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(26 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with striped pillows, a star decoration on the wall, and bedside lamps on either side.

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(32 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two beds, each with striped bedding and pillows, a bedside table with a lamp, and a mirror above the bed.

Standard Room, 2 Twin Beds, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

A bedroom with a bed, a TV, a desk, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with two beds, a desk, and a chair.

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

A neatly made bed with checkered pillows, a bedside lamp, a nightstand with a kettle, and a small cabinet.

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

A neatly made bed with checkered pillows, a star decoration on the wall, and two bedside lamps.

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a bench, a table, and a chair. There is a mirror on the wall and an air conditioning unit above the window.

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

A bedroom with a large bed, a vanity with a mirror, and a window with blinds.

Suite, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

A neatly arranged hotel room with a bed, a desk, a chair, and a nightstand with a lamp.

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

A neatly made bed with a striped blanket, two bedside lamps, a star decoration on the wall, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(8 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

About the neighborhood

Norwich

Golden Triangle stay.Your stay at this Golden Triangle hotel places you within 2 miles (3 km) of Norwich Theatre Royal and Market Place. Norwich Castle and Norwich Cathedral are also within 2 miles (3 km).

What's nearby

  • Norwich Theatre Royal - 17 min walk - 0.9 miles
  • Market Place - 19 min walk - 1.0 mile
  • Norwich Castle - 20 min walk - 1.1 miles
  • Carrow Road Stadium - 4 min drive - 1.4 miles
  • Norwich Cathedral - 6 min drive - 2.1 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Starbucks - ‬15 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪wagamama - ‬16 min walk
  • ‪Caffè Nero - ‬11 min walk
  • ‪Caffè Nero - ‬14 min walk

About this property

George Hotel, BW Signature Collection

3-star Georgian hotel near Norwich Theatre Royal
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Meeting rooms
  • Charging station for electric cars
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

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Oct 25 - Oct 26
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Property amenities

Family friendly

  • Crib (surcharge)

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Crib (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 25.00 per stay.
  • Cribs (infant beds) are available for GBP 10.0 per night.

Property payment types

  • American Express
  • Diners Club
  • Mastercard
  • Visa

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 25.00 per stay

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards, and cash. For guests' safety, the property includes a fire extinguisher in each accommodation.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

How close is George Hotel, BW Signature Collection to the airport?

George Hotel, BW Signature Collection is 4.4 mi (9-min drive) away from the Norwich (NWI-Norwich Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of Oct 21, 2026, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on Nov 8, 2026 start from $119, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does George Hotel, BW Signature Collection have an airport shuttle?

Airport shuttle services are not available at George Hotel, BW Signature Collection.

Does George Hotel, BW Signature Collection offer free breakfast?

Free breakfast isn’t provided at George Hotel, BW Signature Collection, but cooked-to-order breakfast is offered for a fee of GBP 13.95 per person. It's available on weekdays from 7 AM to 9:30 AM and weekends from 8 AM to 9:30 AM.

Is there a casino at George Hotel, BW Signature Collection?

No, there is no casino at this hotel.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

Is there free parking at George Hotel, BW Signature Collection?

This hotel offers free self parking.

Does George Hotel, BW Signature Collection have a pool?

George Hotel, BW Signature Collection does not have a pool.

Does George Hotel, BW Signature Collection have a restaurant?

George Hotel, BW Signature Collection is home to No.10 Arlington Bistro, which features international cuisine.

Does George Hotel, BW Signature Collection have a spa?

There are no spa services available at this hotel.

How close is George Hotel, BW Signature Collection to downtown Norwich?

George Hotel, BW Signature Collection is 0.9 mi away from Norwich.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 599 out of 1003 reviews
Rating 8 - Good. 305 out of 1003 reviews
Rating 6 - Okay. 64 out of 1003 reviews
Rating 4 - Poor. 19 out of 1003 reviews
Rating 2 - Terrible. 16 out of 1003 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, friendly staff, easy parking, excellent breakfast & dinners.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the third time we have stayed at The George and it is lovely, the staff are always friendly and helpful
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place for visits to Norwich - great breakfast
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very pretty hotel. Single rooms were a good size and very well presented. Breakfast was very tasty
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
Very good breakfast cooked to order, very kind staff, nice location
Stayed 4 nights in May 2026
Verified review

8/10 Good

Liked: Cleanliness, amenities
Disliked: Property conditions & facilities
Good breakfast selection
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location but a bit overpriced.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff , helpful with storing bikes and lovely room
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Second time I have stayed here. Lovely and clean . Quiet First class food Lovely staff . Lovely location
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful all round- welcoming and very comfortable- thoroughly recommend and l will return soon
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms, we had 2. Staff very nice, helpful and great service. Breakfast delicious and a fabulous lunch.
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were very friendly and helpful. Nice and clean room rustic charm. Parking might be difficult if busy
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This my hotel of choice in Norwich, comfortable rooms, staff are great and the food is great quality and generous
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay. Excellent communication - staff were able to arrange an early check in for me. Room was spacious and clean.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful friendly and helpful staff, lovely spacand comfortable room
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were amazing, friendly and very helpful. Great location and parking Bar prices very reasonable
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay. Second time in this hotel and just as we remembered - good value friendly staff and very nice food
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff, excellent quiet location that is still very convenient for the city. And a lovely vegan breakfast!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay at the Bob W London! We arrived early from Sydney but were able to store our bags safely before heading out. Great location, quiet street but close to everything we needed. Comfortable and a nice retreat from full days of exploring London!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean, well presented hotel our rooms were very comfortable no noise. The reception staff were very friendly and a very nice restaurant inside. 15 min walk into the city centre. I would definitely stay there again.
Stayed 2 nights in May 2026

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