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Best Western George Hotel

3.0 star property
3-star hotel perfect for exploring Swaffham

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Bar (on property)
Reception
Terrace/patio
Desk, iron/ironing board, rollaway beds, free WiFi

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
  • Room service
  • Pet friendly

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Market Square
    ‪3 min walk‬
  • Swaffham Museum
    ‪3 min walk‬
  • Castle Acre Priory
    ‪6 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪39 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(12 reviews)
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(11 reviews)
  • 172 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

About the neighborhood

Swaffham

Heart of Swaffham.At this hotel, you'll be steps from Church of St Peter and St Paul and Market Square. Also, Swaffham Museum is within half a mile (1 km) and The Green Britain Centre is within 2 miles (3 km).

What's nearby

  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Museum - 3 min walk - 0.2 miles
  • Swaffham Golf Club - 3 min drive - 2.1 miles
  • Castle Acre Priory - 6 min drive - 4.3 miles
  • Oxburgh Hall - 12 min drive - 9.0 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪Market Cross - ‬8 min walk
  • ‪Costa Coffee - ‬5 min drive
  • ‪The Ostrich Inn - ‬6 min drive
  • ‪Swaffham Cafe - ‬2 min walk

About this property

Best Western George Hotel

3-star hotel perfect for exploring Swaffham
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. There are 3 meeting rooms available. Best Western George Hotel also features a terrace, laundry facilities, and dry cleaning/laundry services. Self parking is free.

This 3-star Swaffham hotel is smoke free.

  • 28 guestrooms or units
  • 2 levels
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Front-desk safe
  • Wedding services available
  • Terrace
  • No smoking on site
  • Bar or lounge
  • Dining venue
Best Western George Hotel offers 28 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include bathtubs or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and irons/ironing boards can be requested.

Similar properties

Terrace/patio

The Crown Hotel

  • Breakfast included
  • Parking included
  • Free WiFi
  • Restaurant
4.5 out of 5, Wonderful, 644 reviews
The Crown Hotel

Property amenities

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

Room amenities

Entertainment

  • Flat-screen TV

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 15.0 per night.
  • Cribs (infant beds) are not available.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. Guests must contact this property in advance to reserve rollaway/extra beds. This property accepts Visa, Mastercard, and American Express. Cash is not accepted. 

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

How close is Best Western George Hotel to the airport?

Best Western George Hotel is 29.3 mi (43-min drive) away from the Norwich (NWI-Norwich Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at Best Western George Hotel?

As of Sep 6, 2025, prices found for a 1-night stay for 2 adults at Best Western George Hotel on Sep 7, 2025 start from $83.96, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Best Western George Hotel have an airport shuttle?

Airport shuttle services are not available at Best Western George Hotel.

Does Best Western George Hotel offer free breakfast?

Free breakfast isn’t provided at Best Western George Hotel, but English breakfast is offered for a fee of GBP 11.95 per person. It's available every day from 7:30 AM to 9 AM.

Is there a casino at Best Western George Hotel?

No, there is no casino at this hotel.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; Check-in end time: midnight.

Is there free parking at Best Western George Hotel?

This hotel offers free self parking.

Does Best Western George Hotel have a pool?

Best Western George Hotel does not have a pool.

Does Best Western George Hotel have a restaurant?

Yes, there is a restaurant on site.

Does Best Western George Hotel have a spa?

There are no spa services available at this hotel.

How close is Best Western George Hotel to downtown Swaffham?

Best Western George Hotel is 1.6 mi away from Swaffham.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 79 out of 303 reviews
Rating 8 - Good. 136 out of 303 reviews
Rating 6 - Okay. 59 out of 303 reviews
Rating 4 - Poor. 19 out of 303 reviews
Rating 2 - Terrible. 10 out of 303 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.0/10

Property conditions & facilities

6.8/10

Eco-friendliness

Reviews

8/10 Good

Hugh

Traveled with family
Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jun 2025

10/10 Excellent

Paul

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

6/10 Okay

Anthony

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
This being our 3rd time we have visited The George, on the first night the shower wasn't working properly so we moved to another room. Then there was no heating or water on the next night. Not being able to wash was awful. The staff were excellent and the food was very good. Management kindly compensated us for these inconveniences
Stayed 3 nights in May 2025

2/10 Terrible

Berte

Business traveler
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service, room comfort

Smoke alarms going off half the night

Kept up most the night with the smoke alarms going off every 10 minutes applied for a refund and was denied one . Which I find appalling
Stayed 1 night in May 2025

4/10 Poor

Darren

Business traveler
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Rooms are Very Tired and extremly small

Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
Stayed 2 nights in May 2025

6/10 Okay

David

Traveled with family
Liked: Staff & service
Disliked: Property conditions & facilities

Better than sleeping on a park bench

Firstly i certainly can't complain about the staff, they were fantastic. The hotel itself was a bit of a dump. There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc. Bathrooms were usable but ceratinly in need of modernisation. Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
Stayed 1 night in May 2025

10/10 Excellent

Dan

Stayed 1 night in Apr 2025

8/10 Good

Michael

Liked: Cleanliness
Stayed 1 night in Apr 2025

10/10 Excellent

Janice

Stayed 2 nights in Mar 2025

2/10 Terrible

Dan

Business traveler
Disliked: Cleanliness, property conditions & facilities, room comfort

Bed bugs…enough said.

Unfortunately, the conditions of my stay were far from satisfactory, and I am requesting a full refund for the experience. The following issues were encountered during my visit: 1. **Excessive Noise from Water System**: Every time the water ran through the system, whether in the room or from neighbouring rooms, there was an unbearably loud noise, which disrupted my rest multiple times throughout the stay. 2. **Inadequate Curtains**: The curtains in the room were ineffective at blocking light. I had to keep the windows open for ventilation, which meant that I could not achieve complete darkness in the room. This caused discomfort and disrupted my sleep. 3. **Exposed Electrical Cables**: There were exposed electrical cables sticking out of the wall near the headboard of the bed. This was not only unsightly but also raised serious safety concerns. 4. **Bed Bugs**: Most concerning of all, I discovered bed bugs in the room. This issue is a serious health and hygiene concern and, in my opinion, completely unacceptable for any hotel, particularly one that claims to offer quality accommodations.
Stayed 3 nights in Mar 2025

10/10 Excellent

Tammy

Traveled with partner
Excellent service. Very old building so there a few things that are as best as they can be but are not what you may expect. For example, the tub is higher than normal and would be problematic if you are older. Heat seemed to be missing except in the bathroom. Still, we would easily stay there again when we return.
Stayed 2 nights in Mar 2025

10/10 Excellent

Ivan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

8/10 Good

John

Liked: Cleanliness, staff & service, room comfort
Stayed 3 nights in Feb 2025

8/10 Good

Brad

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay, shower not so nice and noisy when in use as was the toilet. but over hall enjoyable stay
Stayed 1 night in Feb 2025

8/10 Good

Verified traveler

Traveled with group
Liked: Staff & service
Stayed 1 night in Feb 2025

8/10 Good

John

Stayed 3 nights in Jan 2025

10/10 Excellent

Jonathan

Business traveler
Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

8/10 Good

Ian

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Dec 2024

8/10 Good

Verified traveler

Liked: Staff & service, room comfort
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Stayed 1 night in Dec 2024

8/10 Good

Gillian

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

8/10 Good

Sandra

Traveled with partner
Liked: Cleanliness, staff & service, amenities
Excellent for us, as a base to explore properties around Swaffham.
Stayed 1 night in Nov 2024

6/10 Okay

Jane

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Plenty of parking, building and reception looked clean and well maintained. However - price charged not price quoted & booked online and once into original part of hotel things didn't look so good. Paintwork throughout needs completely renewing. Being an old building we accept that layout can be 'quirky' but not only did floors creak, everything else did! - bed, chair doors, headboard (not even attached to bedframe). Bathroom was miniscule, though usable, but concerned if had this room in middle of winter how cold it would be as no visible signs of heating? Room and bathroom overall clean but tired and very basic for £101. Breakfast was good (included in price) and available from 7am which suited us as we had a long journey. If you cosider £101 reasonable we had spent the previous night elsewhere at a guest house and paid £85 for far superiour everything! We use Best Western quite a bit around the country and feel that standards have slipped since lockdown and have not improved. Meal in bar was lovely and all items reasonably priced.
Stayed 1 night in Oct 2024

8/10 Good

Caroline

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024