Rick’s Café is known for having an unrivalled view of the sunset in Jamaica. Set in the West End atop a 35-foot high cliff, it is also known for a heart-throbbing, exhilarating cliff jumping! Jam to contagious reggae music, swim in the pool with a beautiful ocean view and if you are brave enough, jump off the cliff, eat real Jamaican food with real Jamaican flavors and drinks. The sunset tour is not famous for any reason. The view of the Jamaican sunset is the best at the very west of the island. There might even be an evening show right after the sun sets and just nuff vibes, Jamaican style. Shopping in Negril can be arranged, just ask your driver as soon as you board and always feel free to communicate with your guide.