The Braukunstwelt is a completely redesigned area of Maisel's Bier-Erlebniswelt. Here, under the motto “4 ingredients, 1,000 possibilities,” you will experience at interactive stations how beer’s four ingredients—water, malt, hops, and yeast—can create a nearly endless variety of aromas and beer styles.
You will discover the importance of the ingredients in the brewing process with all your senses: you can smell, touch, and taste them while learning how our brewmasters become true brewing artists through dedication and passion.

Together with partners such as BarthHaas, IREKS, Forschungszentrum Weihenstephan, TU München, and Doemens, knowledge about beer was combined in a unique way to create a place where every facet of brewing craftsmanship and its endless variety of flavors can be experienced.

Such a concentration of expert knowledge in one place is unique—a result of the valuable collaboration that exemplifies the Friends philosophy of Maisel & Friends.

In the Braukunstwelt, you will experience beer like never before—interactively, through the senses, excitingly, and in all its variety. A must for everyone who loves beer and wants to learn more about it. Even experienced beer connoisseurs—from homebrewers to master brewers—will gain surprising insights from the Braukunstwelt. Each ingredient receives the attention it deserves—the Braukunstwelt shows how four excellent raw ingredients and the passion of the brewmasters create a world full of flavor diversity.