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939 Broadway Lofts, Formerly home to and known as the "Western Costume Building," is the first Historic residential adaptive reuse project in the South Park Neighborhood of Downtown LA. Adjacent to the United Artists Theater and now also the Ace Hotel, 939 South Broadway was the largest costume rental house in the world, responsible for 99% of the costumes used in all Western movies in the early days of Hollywood. The building featured a drive-on elevator that would take cars to the rooftop parking lot and was the vision of big screen stars Mary Pickford, Charlie Chaplin, Douglas Fairbanks of the United Artists studio.
The structure was built at the request of the Ninth and Broadway Company. The prominent Los Angeles architect, Kenneth MacDonald, Jr. was commissioned to design the building. Construction was initiated on March 29, 1924, and completed by January, 1925. The notable local construction firm of MacDonald & Kahn executed the construction.
Located adjacent to the exuberantly Neo-Gothic United Artists Building, 939 South Broadway is an eleven story commercial structure in the more typical Renaissance Revival style. However, a two story Gothic-inspired Art Deco entrance is overlaid on the northernmost of the five bays of the facade. A segmented archway, emphasized by a chevron molding and a fluted spandrel, is flanked by fluted piers which taper into triangles embellished with scrolled designs. Elaborate metal work frames the one story door, the four round-headed windows in the transom, and the arched second story window. The remaining bays of the two story base contain altered storefronts on the ground level and three windows, separated by colonnette mullions, on the second story. Panelled piers, edged by spiralled moldings define the bays and are accented at the level of the first floor frieze by shields. A second frieze, topped by a cornice and antefixes, terminates the base of the building. The shaft is composed of the third through ninth floors and is faced with brown brick. No extraneous ornamentation interrupts the fenestration until a decorative frieze above the ninth story is reached. The capital of the building is two stories high and defined by continuous piers and mullions with terracotta spandrels between stories. Stylized Ionic capitals crown the piers. A decorative frieze, fringed with antefixes, culminates the design.
The old Western Costume Building is significant for its architectural integrity and quality, its design by a prominent local architect, as a stylistic and representative example of commercial architecture in Los Angeles, during this period, and for its consistency in scale, style, and period with neighboring buildings in the Central Business District, contributing to a unique sense of time and place.