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Gem Fitzrovia Hotel

4.0 star property
Family-friendly 4-star hotel near London Eye

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Exterior
Bar (on property)
Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk
Bar (on property)

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk

Explore the area

View in a map
20-28 Bolsover Street, London, England, W1W 5NB
  • Place, The British Museum
    ‪15 min walk‬
  • Place, Piccadilly Circus
    ‪19 min walk‬
  • Place, Hyde Park
    ‪19 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)
  • 161 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)
  • 161 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • 194 sq ft
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 194 sq ft
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.0 out of 10
Very good
(5 reviews)
  • 215 sq ft
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 161 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

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About the neighborhood

London

London City Centre stay.With a stay at this London City Centre hotel, you'll be within half a mile (1 km) of Oxford Circus and 2 miles (3 km) of Piccadilly Circus. The British Museum and Hyde Park are also within 2 miles (3 km).

What's nearby

  • The British Museum - 15 min walk - 0.8 miles
  • Piccadilly Circus - 19 min walk - 1.0 mile
  • Hyde Park - 19 min walk - 1.0 mile
  • Buckingham Palace - 6 min drive - 1.9 miles
  • Big Ben - 6 min drive - 2.0 miles

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪The Albany - ‬3 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly 4-star hotel near London Eye
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business center and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square meters) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

  • 86 guestrooms or units
  • 4 levels
  • 139 sq ft of conference space
  • 13 sq m of conference space
  • Deli
  • Childcare (surcharge)
  • Business facilities
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with safes and complimentary newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include shower/tub combinations, designer toiletries, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include coffee/tea makers and blackout drapes/curtains. Hypo-allergenic bedding and irons/ironing boards can be requested. A nightly turndown service is provided and housekeeping is offered daily.

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Property amenities

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

Room amenities

Entertainment

  • Flat-screen TV with cable channels

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. No onsite parking is available. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates). This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, debit cards, and cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit in each accommodation. Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

How close is Gem Fitzrovia Hotel to the airport?

Gem Fitzrovia Hotel is 11.3 mi (52-min drive) away from the London City Airport (LCY) airport, the closest popular airport to the property.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of Oct 24, 2025, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on Oct 31, 2025 start from $215.17, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Gem Fitzrovia Hotel have an airport shuttle?

Airport shuttle services are not available at Gem Fitzrovia Hotel.

Does Gem Fitzrovia Hotel offer free breakfast?

Free breakfast isn’t provided at Gem Fitzrovia Hotel, but English breakfast is offered for a fee of GBP 24.50 for adults and GBP 24.50 for children. It's available on weekdays from 7:00 AM to 10:00 AM and weekends from 8:00 AM to 10:30 AM.

Is there a casino at Gem Fitzrovia Hotel?

No, there is no casino at this hotel.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in costs GBP 24 (subject to availability).

Is there free parking at Gem Fitzrovia Hotel?

Free parking is not available at this hotel.

Does Gem Fitzrovia Hotel have a pool?

Gem Fitzrovia Hotel does not have a pool.

Does Gem Fitzrovia Hotel have a restaurant?

Gem Fitzrovia Hotel is home to XX-XXVIII Restaurant, which features international cuisine.

Does Gem Fitzrovia Hotel have a spa?

There are no spa services available at this hotel.

How close is Gem Fitzrovia Hotel to downtown London?

Gem Fitzrovia Hotel is 1.2 mi away from London.

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 526 out of 1011 reviews
Rating 8 - Good. 331 out of 1011 reviews
Rating 6 - Okay. 90 out of 1011 reviews
Rating 4 - Poor. 44 out of 1011 reviews
Rating 2 - Terrible. 20 out of 1011 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

8/10 Good

Ben

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Definitely a ‘gem’. Very well situated in a great part of London and the room was really great. Excellent value for money.
Stayed 1 night in Jul 2025

10/10 Excellent

Steph

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff, clean rooms
Stayed 2 nights in Jul 2025

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The hotel was clean and comfortable and the the staff were friendly and helpful. Would happily stay here again in the future.
Stayed 3 nights in Jul 2025

10/10 Excellent

Joel

👍
Stayed 1 night in Jul 2025

8/10 Good

Elana

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Jul 2025

10/10 Excellent

Matthew

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Jul 2025

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I've visited the GEM Fitzrovia Hotel twice now and enjoyed my stays both times. The rooms are very comfortable and the bathrooms are very nice. The staff are always very nice, and the morning breakfast is nicely laid out and very appreciated when away from home. The location is very favorable, walkable to many sites, and provides easy connection to numerous bus or Underground lines.
Stayed 3 nights in Jul 2025

8/10 Good

Robin M

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Marco

Business traveler, Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 5 nights in Jul 2025

10/10 Excellent

Takashi, East Garrison

Traveled with family
Liked: Amenities, property conditions & facilities
Nice and quite
Stayed 5 nights in Jul 2025

10/10 Excellent

Brad

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay

Great Location, Great Room, quite, nice bed, nice shower. I stayed for 13 nights. The staff was Very friendly, helpful when I had questions about the area or needed anything
Stayed 12 nights in Jul 2025

4/10 Poor

Anthony

Traveled with partner
Liked: Cleanliness
Disliked: Staff & service, amenities, property conditions & facilities
The hotel’s area was not too bad. The hotel felt like a hostel and didn’t give its online impression. The worst was when my partner was coming into the hotel, the bartender says to him, “what do you want” in a very tone. The interaction was not pleasant. Thankfully we only stayed one night and moved on to much nicer hotel. I would never think to stay there again.
Stayed 1 night in Jun 2025

8/10 Good

Peter

Stayed 3 nights in Jul 2025

8/10 Good

Eduardo

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities
A good place to enjoy my stay in London.
Stayed 3 nights in Jul 2025

10/10 Excellent

Lynsey

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jun 2025

10/10 Excellent

Michael

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Quiet location. Nice amenities. Ordered room service after a long travel day and was delicious.
Stayed 3 nights in Jun 2025

8/10 Good

Shane, Victoria

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient location for our travel plans. Room 216: Large bathroom with double sink and heated mirrors. Small floor plan in main area.
Stayed 3 nights in Jun 2025

6/10 Okay

Shane, Victoria

Traveled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Rm 004: Furniture in poor condition. Worn and drawers damaged. Antiquated safe inoperable. Bathroom extremely small; a large bodied person would struggle to fit in and close door.
Stayed 1 night in Jul 2025

8/10 Good

Verified traveler

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service
Overall we had a great stay at the Gem Fitzrovia, though there were a few things I didn’t love. We arrived after landing, about two hours early, and were hoping to leave our bags via the bag storage service. However, upon arrival we were told they have no space and that we would have to wait in the lobby until our room became available. That was kind of a bummer since we had lunch reservations and plans. The reception was nice enough to offer us drinks while we waited though, which was nice. We waited in the lobby for about two hours and uber eats lunch until they were able to check us in a little early. So that was a plus. We got the triple room, and while it was nicer it was a bit on the small side. Which was surprising considering the minimal amenities.
Stayed 5 nights in Jun 2025

8/10 Good

Mike

Stayed 1 night in Jun 2025

8/10 Good

Lisa

Traveled with family
Liked: Cleanliness, staff & service
Excellent service, great breakfast but room was incredibly small!
Stayed 3 nights in Jun 2025

8/10 Good

Adam

Business traveler
Liked: Cleanliness, amenities, property conditions & facilities
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
Stayed 1 night in Jun 2025

8/10 Good

Diana

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to the underground, coffee and pubs close, quiet
Stayed 4 nights in Jun 2025

10/10 Excellent

Adam

Stayed 1 night in Jun 2025

8/10 Good

John

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Stayed 2 nights in Jun 2025