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W Florence

5.0 star property
5-star luxury hotel near Piazza di Santa Maria Novella

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Photo gallery for W Florence

Restaurant
Reception
3 bars/lounges, lobby lounge, rooftop bar
3 bars/lounges, lobby lounge, rooftop bar
Exterior

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym
  • Breakfast available

Explore the area

View in a map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Junior Suite, 1 King Bed

Free WiFi, bed sheets

Junior Suite, 1 King Bed

  • 581 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Premier Room, 1 King Bed, Balcony

Free WiFi, bed sheets

Premier Room, 1 King Bed, Balcony

  • 334 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Balcony

Deluxe Room, 1 King Bed, Balcony | Free WiFi, bed sheets

Deluxe Room, 1 King Bed, Balcony

10.0 out of 10
Exceptional
(1 review)
  • 269 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, City View

Deluxe Room, 1 King Bed, City View | Free WiFi, bed sheets

Deluxe Room, 1 King Bed, City View

10.0 out of 10
Exceptional
(1 review)
  • 258 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 1 King Bed

Free WiFi, bed sheets

Superior Room, 1 King Bed

  • 323 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 2 Twin Beds

Superior Room, 2 Twin Beds | Free WiFi, bed sheets

Superior Room, 2 Twin Beds

  • 312 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Suite, 1 King Bed

Superior Suite, 1 King Bed | Free WiFi, bed sheets

Superior Suite, 1 King Bed

  • 452 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Premier Suite, 1 King Bed, Non Smoking

Free WiFi, bed sheets

Premier Suite, 1 King Bed, Non Smoking

  • 517 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite, 1 King Bed, Non Smoking

Free WiFi, bed sheets

Junior Suite, 1 King Bed, Non Smoking

  • 581 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Living room

Suite, 1 King Bed, Non Smoking

  • 893 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Signature Suite, 1 King Bed, Non Smoking, Terrace

Signature Suite, 1 King Bed, Non Smoking, Terrace | Free WiFi, bed sheets

Signature Suite, 1 King Bed, Non Smoking, Terrace

  • 1238 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

Florence

Historic Centre of Florence stay.At this Historic Centre of Florence hotel, you'll be well placed to visit Piazza di Santa Maria Novella and Central Market, both within a 5-minute walk. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within half a mile (1 km).

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Basilica of Santa Maria Novella - 2 min walk - 0.1 miles
  • Via de' Tornabuoni - 3 min walk - 0.2 miles
  • Central Market - 5 min walk - 0.3 miles
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.4 miles

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Florence Airport, Peretola (FLR) - 26 min drive

Restaurants

  • ‪Caffè Alinari - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

W Florence

5-star luxury hotel near Piazza di Santa Maria Novella
There are 2 restaurants on site, as well as a coffee shop/café and a snack bar/deli. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. An airport shuttle (available 24 hours) is available for a fee. A 24-hour fitness center, multilingual staff, and tour/ticket assistance are also featured at the luxury W Florence. The hotel can provide concierge services and wedding services. For a fee, parking is available.

This 5-star Florence hotel is smoke free.

  • 119 guestrooms or units
  • 2 dining venues
  • 3 bars or lounges
  • Deli
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Front-desk safe
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Bellhop
  • Elevator
  • No smoking on site
  • Water dispenser
  • Lockers available
W Florence offers 119 air-conditioned accommodations with minibars and espresso makers. Pillowtop beds feature Frette Italian sheets, down comforters, and premium bedding. 50-inch LCD televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets, and hair dryers.

Guests can surf the web using the complimentary wireless Internet access (speed: 500+ Mbps (good for 6+ people or 10+ devices)). Business-friendly amenities include desks, desk chairs, and safes. Additionally, rooms include complimentary bottled water and coffee/tea makers. A nightly turndown service is provided and housekeeping is offered daily. Amenities available on request include hypo-allergenic bedding.

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May 4 - May 5
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Property amenities

Family friendly

  • Children's books
  • In-room crib
  • Snack bar/deli
  • Stroller

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)

Food and drink

  • Daily continental breakfast available 7:00 AM to 11:00 AM for a fee: EUR 38 per person
  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • 24-hour gym

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Area rugs in room
  • Braille/raised signage
  • Elevator
  • Hardwood flooring in room
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • 50-inch LCD TV with digital channels

Bedroom

  • Down comforter
  • Free crib
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Heated bathroom floor
  • Private bathroom
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste
  • Towels provided

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Heating
  • Safe

Policies

Check-in

Check-in start time: 6:00 AM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: EUR 132 per accommodation, per stay, plus a one-time cleaning fee of EUR 132
  • Only dogs and cats are allowed
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for EUR 100.0 per night.
  • Free cribs (infant beds)!

Property payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for continental breakfast: approximately EUR 38 per person
  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Covered valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 132 per accommodation, per stay plus EUR 132 one-time cleaning fee
  • Service animals are exempt from fees
  • Rollaway bed fee: EUR 100.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments, and cash
This property reserves the right to pre-authorize the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Union Pay, debit cards, cash, and mobile payments. This property reserves the right to pre-authorize the guest's credit card prior to arrival. This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott).

Property Registration Number IT048017A1XL81K7ZV

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • Onsite cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

W Florence Hotel
W Florence Florence
W Florence Hotel Florence

Frequently asked questions

How close is W Florence to the airport?

W Florence is 4.3 mi (26-min drive) away from the Florence Airport, Peretola (FLR) airport, the closest popular airport to the property.

How much does it cost to stay at W Florence?

As of May 3, 2026, prices found for a 1-night stay for 2 adults at W Florence on May 4, 2026 start from $1,308, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does W Florence have an airport shuttle?

W Florence offers an airport shuttle 24 hours a day, on request, for a charge of EUR 130 per vehicle, one-way.

Does W Florence offer free breakfast?

Free breakfast isn’t provided at W Florence, but continental breakfast is offered for a fee of EUR 38 per person. It's available every day from 7:00 AM to 11:00 AM.

Is there a casino at W Florence?

No, there is no casino at this hotel.

What time is check-in at W Florence?

Check-in start time: 6:00 AM; Check-in end time: anytime.

Is there free parking at W Florence?

Free parking is not available at this hotel. Valet parking is available for EUR 60 per night.

Does W Florence have a pool?

W Florence does not have a pool.

Does W Florence have a restaurant?

Yes, there are 2 restaurants on site.

Does W Florence have a spa?

There are no spa services available at this hotel.

How close is W Florence to downtown Florence?

W Florence is 0.5 mi away from Florence.

W Florence Reviews

Reviews

9.2

Wonderful

Rating 10 - Excellent. 8 out of 12 reviews
Rating 8 - Good. 3 out of 12 reviews
Rating 6 - Okay. 1 out of 12 reviews
Rating 4 - Poor. 0 out of 12 reviews
Rating 2 - Terrible. 0 out of 12 reviews

9.4/10

Cleanliness

9.0/10

Staff & service

8.6/10

Amenities

9.0/10

Property conditions & facilities

Reviews

8/10 Good

Ka Lee, Brampton

Liked: Cleanliness, amenities, property conditions & facilities
Great location. Superb staff. Comfortable beds. Room a little small. Wish the lobby bar had a better vibe. Overall a very enjoyable stay.
Stayed 2 nights in Jan 2026

10/10 Excellent

Terrence

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
The Staff and Hotel were the best! The location of the hotel is fantastic!
Stayed 3 nights in Nov 2025

6/10 Okay

Dino

Traveled with partner
Liked: Cleanliness, staff & service, amenities
Room temperature was not comfortable and noisy.
Stayed 9 nights in Oct 2025

10/10 Excellent

Marwan

Stayed 4 nights in Sep 2025

10/10 Excellent

Jakyra

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025

10/10 Excellent

José Augusto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel extremamente novo com staff super dedicado e solicito. Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
Stayed 6 nights in Nov 2025

10/10 Excellent

Edison

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom. Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.
Stayed 4 nights in Nov 2025

10/10 Excellent

CHUN CHENG

Traveled with family
Liked: Cleanliness, staff & service, amenities
服務非常到位，而且非常心非常乾淨
Stayed 2 nights in Nov 2025

8/10 Good

gonzalo

Traveled with family
Liked: Cleanliness, staff & service, amenities
Bien pero exageradamente peqieña
Stayed 2 nights in Sep 2025

10/10 Excellent

GILBERTO

Stayed 3 nights in Aug 2025