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U&Me, BW Signature Collection

4.0 star property
4-star hotel perfect for exploring Umea

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

Front of property - evening/night
Restaurant
Bicycling
Interior detail
Junior Suite, 1 Queen Bed, Non Smoking | Bathroom | Shower, rainfall showerhead, hair dryer, towels

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services

Explore the area

View in a map
Storgatan 46A, Umea, 90326
  • Place, Utopia
    ‪3 min walk‬
  • Place, Umea People's House
    ‪3 min walk‬
  • Place, Navat
    ‪6 min walk‬
  • Airport, Umea (UME)
    ‪7 min drive‬

Room options

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(168 reviews)
  • 205 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

Superior Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Superior Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(37 reviews)
  • 215 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Twin Bed, Non Smoking

8.6 out of 10
Excellent
(25 reviews)
  • 205 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking

7.2 out of 10
Good
(5 reviews)
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed) | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

  • Sleeps 3
  • 2 Twin Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3

About the neighborhood

Umea

City center stay.Steps from the hotel, you'll find Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within half a mile (1 km).

What's nearby

  • Väven Cultural Centre - 1 min walk - 0.1 miles
  • Utopia - 3 min walk - 0.2 miles
  • Umea People's House - 3 min walk - 0.2 miles
  • Umeå Folkets Hus - 4 min walk - 0.3 miles
  • Navat - 6 min walk - 0.4 miles

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • ‪Taps& Umeå - ‬3 min walk
  • ‪MAX - ‬3 min walk
  • ‪Pinchos - ‬3 min walk
  • ‪Bodegan - ‬2 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

4-star hotel perfect for exploring Umea
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily. WiFi is free in public spaces.

A fitness center, a vending machine, and express check-in are also featured at U&Me, BW Signature Collection.

This 4-star Umea hotel is smoke free.

  • 1 building
  • 162 guestrooms or units
  • 8 levels
  • Buffet breakfast (free)
  • Deli
  • Conference space
  • Express check-in
  • Express check-out
  • Storage area for luggage
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
U&Me, BW Signature Collection offers 162 accommodations with safes and hair dryers. Flat-screen televisions come with digital channels.

Bathrooms include showers with rainfall showerheads. Guests can surf the web using the complimentary wireless Internet access. Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Similar properties

Exterior
Scandic Plaza Umeå
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
4.3 out of 5, Excellent, 1,003 reviews
$71 nightly
The price is $80
Feb 6 - Feb 7
Total with taxes and fees
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Property amenities

Family friendly

  • Snack bar/deli

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

Room amenities

Entertainment

  • Flat-screen TV with digital channels

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

  • Pets: SEK 250 per pet, per night
  • Only dogs and cats are allowed
  • Service animals are exempt from fees

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for SEK 250.0 per night.
  • Cribs (infant beds) are available for SEK 100.0 per night.

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa, Mastercard, American Express, Diners Club, and debit cards. Cash is not accepted. 
    For guests' safety, the property includes a fire extinguisher, a smoke detector, a security system, and a first aid kit in each accommodation. Cashless payment methods are available for all transactions. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western).

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

How close is U&Me, BW Signature Collection to the airport?

U&Me, BW Signature Collection is 3.6 mi (7-min drive) away from the Umea (UME) airport, the closest popular airport to the property.

Does U&Me, BW Signature Collection have an airport shuttle?

Airport shuttle services are not available at U&Me, BW Signature Collection.

How close is U&Me, BW Signature Collection to the beach?

This hotel is 4.2 mi (11-min drive) from Nydalabadet and 4.9 mi (7-min drive) from Stöcksjö badplats. Don't forget your sunscreen!

Does U&Me, BW Signature Collection offer free breakfast?

U&Me, BW Signature Collection offers free buffet breakfast on weekdays between 6:30 AM and 10 AM and weekends between 7 AM and 10:30 AM.

Is there a casino at U&Me, BW Signature Collection?

No, there is no casino at this hotel.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

Is there free parking at U&Me, BW Signature Collection?

Free parking is not available at this hotel.

Does U&Me, BW Signature Collection have a pool?

U&Me, BW Signature Collection does not have a pool.

Does U&Me, BW Signature Collection have a restaurant?

Yes, there is a restaurant on site.

Does U&Me, BW Signature Collection have a spa?

There are no spa services available at this hotel.

How close is U&Me, BW Signature Collection to downtown Umea?

U&Me, BW Signature Collection is 0.1 mi away from Centrala Stan.

U&Me, BW Signature Collection Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 556 out of 1097 reviews
Rating 8 - Good. 390 out of 1097 reviews
Rating 6 - Okay. 108 out of 1097 reviews
Rating 4 - Poor. 32 out of 1097 reviews
Rating 2 - Terrible. 11 out of 1097 reviews

9.0/10

Cleanliness

8.0/10

Staff & service

9.0/10

Amenities

9.0/10

Property conditions & facilities

Reviews

8/10 Good

Carol

Stayed 1 night in Aug 2025

4/10 Poor

Magnus, Broomfield

Traveled with family
Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

4/10 Poor

Nina

Stayed 1 night in Jun 2025

10/10 Excellent

Miriam

Business traveler
Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Shell

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Apr 2025

10/10 Excellent

Verified traveler

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

6/10 Okay

Alex, Los Angels

Traveled with family
Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

8/10 Good

Les

Traveled with group
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Great Location. Trendy Design, Form over Function

Stayed 1 night in Jul 2024

10/10 Excellent

Miguel

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was good. I had several options for dinner.

10/10 Excellent

Miguel

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities

6/10 Okay

Anna

Stayed 1 night in Aug 2023

10/10 Excellent

Janusz

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I would prefer that the curtain on the window could be pushed tightly to the wall, because from May the "white nights" slowly start to get longer and the light from the outside disturbs the night rest.
a view from my hotel room located on 12th floor
Stayed 2 nights in May 2023

10/10 Excellent

david

Stayed 1 night in Mar 2023

8/10 Good

dennis, Frisco

Traveled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
It's unique in that no one works there. When you enter, it's almost like a mall. You'll see signs with "check-in" but these are computers. You're supposed to check in yourself and create your own key. I had an issue with my card not reading properly and had to track someone down from the hotel next door to take my payment. Cool place, but the check in is not for me.

10/10 Excellent

Lars

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Gillar hotellet. Perfekta rum, enkel incheckning
Stayed 1 night in Oct 2025

8/10 Good

Mariah

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nära till allt.

Stort och fint rum med en underbar utsikt över Umeåälven. Lätt att hitta och nära till allt. Frukosten var jättebra med många alternativ. Saknade ett kylskåp för att kunna förvara dryck och snacks, även kaffe på rummet hade varit trevlig.
Stayed 2 nights in Oct 2025

6/10 Okay

Ann-Therese

Disliked: Staff & service, room comfort
Hellre duschkabin än badkar. Svårt att rackla sig i och ur om man har problem med knä.
Stayed 1 night in Oct 2025

8/10 Good

Torben

Liked: Staff & service, property conditions & facilities, room comfort
Eneste beklagelse var morgenmaden hvor de varme elementer er langt fra at imponere og brødet er decideret kedeligt.
Stayed 4 nights in Oct 2025

10/10 Excellent

Ann-Charlotte

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Helt underbar frukost! Värt att ta en natt bara för frukosten. Den är verkigen HELT överlägsen. Grym utsikt. Jättenöjd!
Stayed 2 nights in Jul 2025

8/10 Good

Jenni

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

8/10 Good

Natalie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Rummet var väldigt fräscht och så fint! Otrolig utsikt över älven. Frukosten var väldigt god, varierande och fräsch, väldigt bra. Överlag var allt väldigt bra och en super bra upplevelse, mitt i stan så nära till allt.
Stayed 1 night in Oct 2025

4/10 Poor

Nicola

Business traveler
Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025

8/10 Good

Tuomo

Stayed 2 nights in Oct 2025