4.2 out of 5

"So... it's an older hotel. And it is much darker than what the pictures on the Travelocity page shows it to be. But it's not dirty. And the staff w ... " More

By a verified traveler on Tue 01 Aug 2017

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Hotel Description

A romantic stay in the heart of San Francisco awaits you at Serrano Hotel. Within just a 15-minute stroll, you'll find Powell and Market Cable Car Turnaround and San Francisco Museum of Modern Art. Highlights at this hotel include a restaurant, a 24-hour fitness center, and a bar/lounge.

You can enjoy WiFi, flat-screen TVs, and video-game consoles, featured in all 236 rooms. Nice touches to enhance your stay include bathrobes and designer toiletries. Safes, hair dryers, and phones are also available.

The restaurant, Jaspers Corner Tap, serves American cuisine and is open for breakfast, brunch, lunch, and dinner. 3000 square feet (279 square meters) of event facilities include conference space, and other business amenities include a 24-hour business center. Other amenities include WiFi in public areas and coffee/tea in a common area. There's also the convenience of valet parking.

Sights within a 20-minute walk of this 4-star Downtown San Francisco hotel include Asian Art Museum of San Francisco and Cable Car Museum.

Deluxe Room, 1 King Bed

Bed Count 1 King Bed Maximum Occupancy 2 Max
$108 per night

Deluxe Room, 2 Double Beds

Bed Count 2 Full Beds Maximum Occupancy 4 Max

Executive Studio Suite

Bed Count 1 King Bed Maximum Occupancy 2 Max

Luxury Suite, 1 Bedroom

Bed Count 1 King Bed Maximum Occupancy 2 Max

Deluxe Room, 1 Queen Bed

Bed Count 1 Queen Bed Maximum Occupancy 2 Max

Standard Room, 1 Queen Bed

Bed Count 1 Queen Bed Maximum Occupancy 2 Max

Serrano Hotel ratings based on 98 Verified Reviews

Review Summary
4.2 out of 5 4.0 out of 5.0
Room cleanliness 4.5 out of 5.0
Service & staff 4.5 out of 5.0
Room comfort 4.0 out of 5.0
Hotel condition 3.5 out of 5.0
1 out of 5

Not a good stay

The first morning we were there we had somebody doing construction right next to us had to get up early . Then that night we had a dog barking for four 1/2 hours didn’t get any sleep call front desk said that since I already paid could not give me money back not a good night

Posted by , from santa rosa ca on Oct 31, 2017

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1 out of 5

Ruined My Weekend

Cons: Assistance when billed incorrectly
We were billed twice for our stay: once from the hotel and once from Travelocity. There was no effort to remedy the problem other than to recommend that we challenge Travelocity. I spent about four hours on hold trying to resolve between the hotel and travel group. Both sides said it was the other person's fault. What aggravates me is that Serrano denied that they charged me for the rooms. It was clearly an identifiable mistake and we were overbilled. I have never been so unhappy with a hotel in my life. We have connected with our credit card company and have found the charge online. I never have filled out a review before but felt that I was treated so poorly by this hotel. The customer should not be the one that has to resolve a discrepancy between the hotel and the booking agency. They have a partnership and should have owned the problem. Instead, they each pointed the finger at each other and encouraged me to call the other. With the urban fees, we were charged $1400+ for our three day stay. Not very reasonable. Ruined my weekend!

Posted by , from Washington State on Aug 7, 2017

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Comment from Hotel Management

Aug 9, 2017 by Jenny K

We're very concerned about this issue, Matt. Correct billing is essential, and we truly apologize you were charged twice. If this issue has not been resolved, we invite you to ask for our general manager, Ben Malmquist, when reaching out to our hotel. You're right; it's important to have everything running smoothly between our hotel and booking partners, and we sincerely apologize for the long wait on the phone. We look forward to the chance to further be of assistance because every aspect of your Serrano stay-- from check-in to check-out, should be stress-free.

3 out of 5

Not as appealing as the pictures.

Pros: Location.
Cons: It would need major renovations to modernize the feeling of the hotel.
Location: Chinatown. Cablecars. Downtown.
So... it's an older hotel. And it is much darker than what the pictures on the Travelocity page shows it to be. But it's not dirty. And the staff was OK... it's just felt a little bit like the B squad. In its day, the Serrano was probably a very nice place, but it's worn a bit, and the bathrooms are smaller than what we Midwesterners are used to. If you do a lot of big city hotel staying, it may seem luxurious. It's very near Union Square, and not too far from Chinatown, so location wise it's fine. Some of the streets nearby seem a bit dodgy, but welcome to big cities, huh? We didn't use any of the amenities, including the attached restaurant, so no comments there.

Posted by on Aug 1, 2017

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3 out of 5

Nice, but nice and small.

Hotel was nice and the staff was pleasant and helpful (except for one concierge who, when asked the best way to get from one place to another, miles apart, answered "Walk.") The attached restaurant, Jaspers, served a good breakfast, although in dreary surroundings. The hotel is near Union Square but there are a lot of homeless people and beggars in the area and many of the streets nearby have the pungent smell of urine. The room (506) was comfortable except for the tiny bathroom which had a building column running right through it, blocking half of the sink. The shower and tub were fine.

Posted by , from Baltimore, MD on Jun 23, 2017

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2 out of 5

Not a 4 Star Hotel

Pros: Not much.
Cons: The entire room, it simply did not deserve the 4 star rating, maybe 3.
Location: It's about 3 blocks from Union Square. I have no issue with the location.
Travelocity rated The Serrano as 4 stars, but no way. The mattress was very uncomfortable, no chair other than the desk chair, a crazy small bathroom, the clock did not light up so you could tell the time at night, a couple of brackets on the walls with no item, just the bracket. I may be wrong, but I think we may have been given an inferior room because we got a good rate through travelocity. Again, no way what we got should be 4 stars. NEVER AGAIN at this hotel.

Posted by on May 8, 2017

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Comment from Hotel Management

May 12, 2017 by Jenny K

What matters to our guests matters to us, and we're truly sorry your stay disappointed. Guest feedback is an important way to improve and we're taking your feedback about a sitting chair and our mattresses into careful consideration. We want guests to feel at home down to the last detail, and we're sharing your feedback about the clock with our team. We're happy to let you know that Serrano is in the midst of ongoing reservations, and we'd love the chance to win you over in the future with a room you're sure to enjoy!

2 out of 5

They need more staff

The pictures featured for the hotel the obviously used A LOT of light because when we got there everything was super dim and dreary in the lobby. They don't hire enough staff because concerns voiced were not addressed timely such as dirty bed pillow and rusty water which ran out of the pipes for 30-40 seconds which led me to question how clean really was the bathroom- they blamed it on a power outage. Just really wasn't worth the money paid

Posted by , from san Francisco on Apr 24, 2017

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Comment from Hotel Management

Apr 28, 2017 by Jenny K

We're truly sorry to hear your stay disappointed. We always want to make sure guests are glad they chose Serrano Hotel for their stay in the city, and we're taking your feedback seriously. Please know this is not the usual Serrano experience. Our housekeeping team is known for their dedication to clean rooms, and we're making sure your concerns are shared with the team. We're also having maintenance look into the water concern right away. Would you consider reaching out to us personally so we can further share our concern? You can reach our management at Benjamin.Malmquist@serranohotel.com. Serrano Hotel has been a San Fransico landmark since 1923 and offers guests a unique experience of the city's history. We apologize if the lobby wasn't what you expected because we want Serrano to be a welcoming and inviting place to stay. Thanks for taking the time to share your experience; it's the best way we can learn what matters to our guests.

5 out of 5

Great staff, good loaction

This was an unexpected trip that my 14 year old daughter booked. I has never been to San Fran and found out where we stayed safe, in a great location and very accomdating.

Posted by on Apr 15, 2017

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4 out of 5

Transportation needed

We enjoyed our stay and had an excellent experience. However, be aware there is no hotel shuttle transportation from the airport. You will need to find a way there.

Posted by , from MI on Apr 3, 2017

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Comment from Hotel Management

Apr 7, 2017 by Jenny K

Hello Burtrum, We're ready to help guests start their vacation as soon as they reach the city, and we're sorry if you had any trouble getting to our doors. Unfortunately, we don't offer an airport shuttle, but there are several convenient options for transportation from the airport that we'd like to share with you. There are many airport shuttles available from the airport that reach our doors in around 45 minutes. There is also a BART station located in the international terminal. If you ride the BART, you'll want to stop at Powell Station and from there, it's a 10 min walk (or short taxi ride) to our doors. A taxi is always available at the airport, and it's an easy route to Serrano! We hope that makes your next trip much easier to plan because we'd love to have you find your way back soon!

2 out of 5

Old hotel close to golden gate theater

Booked hotel on Travelocity's website but hotel charged more fees when I arrived. Requested front desk to discuss with manager but no one got back to me. Neighborhood is questionable, hotel is dated but comfortable unhappy to find long dark hair in shower. Tried to use valet parking for $56 but hotel staff told me it was $31 to do it myself. Upon checkout still got charged $56 but too frustrated to argue.

Posted by , from Chico on Mar 21, 2017

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Comment from Hotel Management

Mar 27, 2017 by Jenny K

We're deeply concerned about your experience and would appreciate the chance to further help. Would you consider reaching out to our general manager, Ben Malmquist, personally? Travelocity charges customers for general taxes and fees associated with reserving a hotel room. What is not included are specific costs or fees for our hotel. We will take a closer look at the fee descriptions because we want our rates to be straight-forward. We're also looking into the valet charges and would like to help make this right. We're sharing your feedback with our housekeeping team right away. Spotless rooms should await all of our guests, and we're truly sorry for falling short. It's very important for us to make every stay enjoyable, and we sincerely hope we'll get another chance to get it right.

4 out of 5

Cute vintage hotel

It's a cute hotel, room was small but clean and comfy beds. Hotel offers no breakfast or room service but everything is walking distance. The attached restaurant is good but pricey and not a place for kids due to long waiting for service and food. The gym had two treadmills both broken. Two ellipticals one broken and the other slightly made some bumping noise. The parking is pricey and 50 - day for an SUV size vehicle. However the staff in the garage are the fastest workers I've seen, pretty much no waiting for your car, they were very friendly too. The location is great. Two or three blocks from cable car and main shopping.

Posted by on Oct 10, 2016

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Comment from Hotel Management

Oct 14, 2016 by Jenny K

Thanks for your review! We love to welcome families and hope you and the kids had a great San Francisco experience. (A ride in a cable car is a must!) Walking around the city with these hills can be a workout on its own, but when guests are looking for another, we want to offer them a great place to go, and we’re truly sorry for any equipment that wasn’t working as it should be. Please know we are looking into this. We’re biased, but we think you have a good eye for vintage charm. Next time you’re in the city, we hope it means you’ll choose us again because we’d love to have you back!

Property Features

There's a restaurant on site. You can enjoy a drink at the bar/lounge. Business amenities include a 24-hour business center and a meeting room. Public spaces have WiFi for a fee. Event space at this hotel measures 3000 square feet (279 square meters) and includes conference space. A 24-hour fitness center, multilingual staff, and coffee/tea in a common area are also featured at the eco-friendly Serrano Hotel. For a fee, parking is available. This 4-star San Francisco hotel is smoke free.

  • 1 building
  • 236 guestrooms or units
  • 17 levels
  • 3000 sq ft of conference space
  • 279 sq m of conference space
  • Dining venue
  • Bar or lounge
  • Business center (24 hours)
  • Conference space
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Concierge
  • Wedding services available
  • ATM
  • Bellhop
  • Elevator
  • No smoking on site


Available in all rooms: WiFi (surcharge)

Available in some public areas: WiFi (surcharge)


Valet parking (surcharge)


  • Airport: San Francisco, CA (SFO-San Francisco Intl.) (22.8 km / 14.2 mi)
  • Train station: San Francisco 4th and King Station (2.4 km / 1.5 mi)
  • Metro station: Powell St. Station (0.6 km / 0.4 mi)
  • Parking: Valet parking available for a surcharge

Room Amenities

Serrano Hotel offers 236 air-conditioned accommodations with laptop-compatible safes and video-game consoles. Flat-screen televisions come with pay movies. Bathrooms include shower/tub combinations, bathrobes, designer toiletries, and complimentary toiletries. In-room wireless Internet access is available for a surcharge. Business-friendly amenities include desks and phones. Additionally, rooms include hair dryers and irons/ironing boards. Housekeeping is offered daily and hypo-allergenic bedding can be requested.

  • Flat-screen television
  • Movies for purchase
  • Hypo-allergenic bedding
  • Shower and tub combination
  • Cribs (free)
  • Housekeeping (daily)
  • Gaming console
  • Hair dryer
  • Laptop safe
  • Bathrobes
  • Designer toiletries
  • Telephone
  • Iron and ironing board
  • Desk
  • Blackout drapes
  • Climate control (air conditioning)
  • Ensuite bathroom
  • Connecting rooms available

Food & Drink

Jaspers Corner Tap - This restaurant specializes in American cuisine and serves breakfast, brunch, lunch, and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Happy hour is offered. Open daily.

Nearby Activities

A 24-hour accessible fitness center is equipped with two exercise bikes, two treadmills, and two cross-trainers. Guests can also borrow from a library of 50 games and puzzles.

Several public-play golf courses in San Francisco include the Presidio Golf Club (four miles), and the Lincoln Park Golf Course (six miles).

The recreational activities listed below are available either on site or near the hotel; fees may apply.

  • Golfing nearby
  • Hiking/biking trails nearby
  • Sailing nearby
  • Windsurfing nearby


If you need to make special requests for accessibility needs, please note them at check-out when booking your stay.

  • Roll-in shower
  • In-room accessibility

Hotel Policies


  • Check-in time ends at 5 AM
  • Check-in time starts at 3 PM


  • Check-out by noon

Payment types

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 13 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!


  • Pets: USD 50 per pet, per stay, plus a deposit of USD 50 per stay
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation


Extra-person charges may apply and vary depending on property policy.

Government-issued photo identification and a credit card are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.

  • No rollaway/extra beds available


Guests will be asked to pay the following charges at the property:

  • Deposit: USD 50 per night
  • Resort fee: USD 29.64 per accommodation, per night

The resort fee includes:

  • Health club access
  • Fitness center access
  • Business center/computer access
  • Internet access
  • Newspaper
  • Phone calls
  • Faxes
  • In-room safe

We've listed all charges provided to us by the property, but they may vary based on length of stay or the room booked.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Breakfast fee: between USD 12.00 and USD 18.00 per person (approximately)
  • Fee for in-room wireless Internet: USD 26 per night (rates may vary)
  • Fee for wireless Internet in public areas: USD 29.64 per night (rates may vary)
  • Valet parking fee: USD 58.00 per night (in/out privileges)
  • Pet deposit: USD 50 per stay
  • Pet fee: USD 50 per pet, per stay

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

Hotel Names

You should know

  • Children 13 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

Awards & Affiliations

Green / Sustainable Property
This property participates in Green Key Eco-Rating Program, a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.