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EL ARAM IMIRÁ BEACH RESORT

Property class: 3.5
3.5-star beachfront hotel with 3 outdoor pools

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Free daily self-serve breakfast
Superior Room, Sea View | Minibar, free cribs/infant beds, free WiFi, bed sheets
On the beach

Reviews

6.8 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All inclusive
  • Spa
  • Pet friendly
  • Free WiFi

Explore the area

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Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Dunes Park
    ‪1 min walk‬
  • Place, Natal Convention Center
    ‪6 min drive‬
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪41 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Minibar, free cribs/infant beds, free WiFi, bed sheets

Superior Room, Sea View

  • Sea view
  • 172 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View | Minibar, free cribs/infant beds, free WiFi, bed sheets

Standard Room, Garden View

  • Garden view
  • 172 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

About the neighborhood

Natal

On the beach.A stay at this Via Costeira hotel places you within half a mile (1 km) of Dunes Park and 3 miles (5 km) of Mae Luiza Lighthouse. Sun Clock and Areia Preta Beach are also within 3 miles (5 km).

What's nearby

  • Dunes Park - 1 min walk - 0.1 miles
  • Natal Convention Center - 6 min drive - 3.8 miles
  • Morro do Careca - 8 min drive - 5.7 miles
  • Ponta Negra Beach - 9 min drive - 6.2 miles
  • Federal University of Rio Grande do Norte - 15 min drive - 7.3 miles

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 47 min drive

Restaurants

  • ‪Restaurante Francês - ‬3 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Pitt's Lanches - ‬11 min drive
  • ‪Terraço Bar - ‬2 min drive
  • ‪Pastel da Hora - ‬11 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

3.5-star beachfront hotel with 3 outdoor pools
EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at onsite restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages, and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, 3 outdoor swimming pools, a waterslide, and a children's pool. There are 2 restaurants on site, along with a snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business center and meeting rooms. Spa services, a terrace, and a complimentary children's club are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

  • 1 building
  • 166 guestrooms or units
  • 3 levels
  • 2 dining venues
  • Meeting rooms
  • Breakfast available (free)
  • Deli
  • Kid's club (free)
  • Towels for the beach
  • Poolside lounge chairs
  • Umbrellas for the pool
  • Charging station for electric cars
  • Business facilities
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff is multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Game room or arcade
  • Terrace
  • Garden
  • Outdoor picnic space
  • Beauty salon
  • Onsite shopping
  • Bellhop
  • Elevator
  • No smoking on site
  • Bar or lounge
  • Bar by the pool
  • Swim-up bar
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with free minibar items and safes. Satellite television is provided.

Bathrooms include showers, complimentary toiletries, and hair dryers. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided daily.

Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.

Similar properties

Aerial view
Serhs Natal Grand Hotel & Resort
Via Costeira
  • Pool
  • Hot tub
  • Breakfast included
  • Spa
4.5 out of 5, Wonderful, 1,009 reviews
$131 nightly
The price is $138
Apr 29 - Apr 30
Total with taxes and fees
Serhs Natal Grand Hotel & Resort

Property amenities

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room crib
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Uncovered self parking on site (BRL 20 per day)
  • Limited onsite self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Concerts/live shows
  • Free children's club
  • Free water park
  • Shopping mall
  • Waterslide

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (31 inch wide door)
  • Front entrance ramp
  • Wheelchair accessible (may have limitations)

Room amenities

Entertainment

  • 32-inch TV with satellite channels

Bedroom

  • Bedsheets provided
  • Free crib

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower
  • Toilet paper
  • Towels provided

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lbs per pet)
  • Pets cannot be left unattended
  • Food and water bowls are available

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cribs (infant beds)!

Property payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Uncovered self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card, or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business, or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation. This property accepts Visa and Mastercard. Cash is not accepted.
    For guests' safety, the property includes a fire extinguisher in each accommodation.

We should mention

  • Upon check-in, parents or a legal guardian traveling with children under 18 years old are obligated to present the child's birth certificate and an identity card with photo (passport, for example). For international travels to Brazil, if just one of the parents is traveling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to traveling for more information.
  • For stays on December 31, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Frequently asked questions

How close is EL ARAM IMIRÁ BEACH RESORT to the airport?

EL ARAM IMIRÁ BEACH RESORT is 21.4 mi (47-min drive) away from the Natal (NAT-Governador Aluizio Alves Intl.) airport, the closest popular airport to the property.

How much does it cost to stay at EL ARAM IMIRÁ BEACH RESORT?

As of Apr 27, 2026, prices found for a 1-night stay for 2 adults at EL ARAM IMIRÁ BEACH RESORT on Apr 30, 2026 start from $207, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does EL ARAM IMIRÁ BEACH RESORT have an airport shuttle?

Airport shuttle services are not available at EL ARAM IMIRÁ BEACH RESORT.

How close is EL ARAM IMIRÁ BEACH RESORT to the beach?

This hotel is on the beach. Don't forget your sunscreen!

Does EL ARAM IMIRÁ BEACH RESORT offer free breakfast?

EL ARAM IMIRÁ BEACH RESORT offers free self-serve breakfast every day from 6:30 AM to 10:00 AM.

Is there a casino at EL ARAM IMIRÁ BEACH RESORT?

No, there is no casino at this hotel.

What time is check-in at EL ARAM IMIRÁ BEACH RESORT?

Check-in start time: 2:00 PM; Check-in end time: noon.

Is there free parking at EL ARAM IMIRÁ BEACH RESORT?

Free parking is not available at this hotel. Self parking is available for BRL 20.00 per day.

Does EL ARAM IMIRÁ BEACH RESORT have a pool?

EL ARAM IMIRÁ BEACH RESORT features 3 outdoor pools and a children's pool.

Does EL ARAM IMIRÁ BEACH RESORT have a restaurant?

EL ARAM IMIRÁ BEACH RESORT is home to Restaurante Taianá, which features ocean views.

Does EL ARAM IMIRÁ BEACH RESORT have a spa?

This hotel doesn't have a spa, but it does offer facials, massages, and mani/pedis.

How close is EL ARAM IMIRÁ BEACH RESORT to downtown Natal?

EL ARAM IMIRÁ BEACH RESORT is 3.1 mi away from Natal.

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.8
Rating 10 - Excellent. 73 out of 338 reviews
Rating 8 - Good. 89 out of 338 reviews
Rating 6 - Okay. 86 out of 338 reviews
Rating 4 - Poor. 47 out of 338 reviews
Rating 2 - Terrible. 43 out of 338 reviews

7.0/10

Cleanliness

7.0/10

Staff & service

8.0/10

Amenities

5.8/10

Property conditions & facilities

Reviews

8/10 Good

Dulce

Traveled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveler

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

8/10 Good

Elaine

Stayed 1 night in Jan 2026

8/10 Good

MARCELO ANTONIO

Liked: Cleanliness, staff & service, amenities
Quarto muito bom, única coisa que peça é na variedades dos petiscos servidos, todo dia é a mesma coisa.
Stayed 2 nights in Jan 2026

8/10 Good

Jeremias

Traveled with family
Liked: Cleanliness, staff & service, amenities
As instalações são antigas, mas confortáveis. Atendimento muito bom.
Stayed 1 night in Dec 2025

10/10 Excellent

Ecilene

Traveled with family
Liked: Cleanliness, staff & service, amenities
Funcionários muito educados, comida excelente, adorei o hotel.
Stayed 3 nights in Dec 2025

6/10 Okay

Silvino

Traveled with group, Traveled with family
Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025

10/10 Excellent

M M C N

Traveled with family
Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025

6/10 Okay

Rubenia G

Traveled with family
Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025

10/10 Excellent

SORAIA MARIA COSTA

Stayed 2 nights in Oct 2025

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025

6/10 Okay

Reginaldo

Stayed 1 night in Oct 2025

10/10 Excellent

Fabio

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025

10/10 Excellent

Thiago

Traveled with family
Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025

6/10 Okay

Cibele

Traveled with family
Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025

10/10 Excellent

PAULO DE LIMA

Stayed 3 nights in Jul 2025

10/10 Excellent

Elvis

Traveled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025

8/10 Good

Rodrigo

Traveled with family
Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025