{"id":41,"date":"2014-03-10T07:00:00","date_gmt":"2014-03-10T07:00:00","guid":{"rendered":"https:\/\/travelocitynewsroom.wordpress.com\/?p=41"},"modified":"2016-06-08T16:13:29","modified_gmt":"2016-06-08T16:13:29","slug":"travelocity-debuts-latest-advertising-and-social-promotion-iwannago-on-cbs-all-star-edition-of-the-amazing-race","status":"publish","type":"post","link":"https:\/\/www.travelocity.com\/pressroom\/travelocity-debuts-latest-advertising-and-social-promotion-iwannago-on-cbs-all-star-edition-of-the-amazing-race\/","title":{"rendered":"Travelocity Debuts Latest Advertising And Social Promotion #iWannago On CBS&#8217; All-Star Edition of &#8220;The Amazing Race&#8221;"},"content":{"rendered":"<p><strong>SOUTHLAKE, TX \u2013 MARCH 10, 2014<\/strong> \u2013 On a mission to inspire people to do things they\u2019ve never\u00a0 done and see things they\u2019ve never seen, Travelocity and The Roaming Gnome are inviting\u00a0 consumers once again to \u201cGo &amp; Smell the Roses\u201d in a series of new advertising, digital and\u00a0 promotional efforts that encourage would-be travelers to actively dream about where they want to\u00a0 go. The new integrated campaign highlights the very best of The Roaming Gnome\u2019s globetrotting\u00a0 adventures and kicks off the #iWannaGo Contest, enticing consumers to tell The Roaming Gnome\u00a0 where they want to travel for a chance to win their ultimate dream vacation.<\/p>\n<p>\u201cFocusing on #iWannaGo in our newest campaign is more than just a contest. It\u2019s a way to\u00a0 celebrate the universal truth of wanderlust and to encourage travelers to share their travel dreams\u00a0 with others,\u201d said Bradley Wilson, chief marketing officer, Travelocity North America. \u201cWhether it\u2019s\u00a0 booking a quick trip to see family and friends or traveling to far-off lands and exotic destinations,\u00a0 we want to hear about it\u2026we also want to help you get there. We want to know, where do you\u00a0 wanna go?\u201d<\/p>\n<p>The #iWannaGo promotion was unveiled last night alongside the debut of the brand\u2019s seven new\u00a0 \u201cGo &amp; Smell the Roses\u201d television spots and an integrated partnership with CBS\u2019 All-Star Edition of\u00a0 \u201cThe Amazing Race\u201d where The Roaming Gnome joined contestants on an amazing adventure\u00a0 through waterfalls and raging rivers in the jungles of Borneo.<\/p>\n<p>Developed with Durham-based advertising agency McKinney, the seven new television spots \u2013\u00a0 \u201cSidecar,\u201d \u201cSafari,\u201d \u201cWalls,\u201d \u201cBeached,\u201d \u201cSurf,\u201d \u201cSwordfish,\u201d and \u201cRappelling\u201d \u2013 are the newest\u00a0 extensions to the brand\u2019s wildly popular \u201cGo &amp; Smell the Roses\u201d campaign that launched in 2013.\u00a0 The new spots can be seen on major broadcast and cable networks including, ABC, NBC, CBS\u00a0 and FOX and exclusively on Travelocity\u2019s own social media channels including Facebook\u00a0 (<a href=\"http:\/\/www.facebook.com\/Travelocity\" target=\"_blank\">www.Facebook.com\/Travelocity<\/a>), YouTube (<a href=\"http:\/\/www.youtube.com\/Travelocity\" target=\"_blank\">www.YouTube.com\/Travelocity<\/a>) and Twitter channel\u00a0 (<a href=\"https:\/\/twitter.com\/RoamingGnome\" target=\"_blank\">@RoamingGnome<\/a>).<\/p>\n<p>#IWannaGo Contest Details\u00a0 Beginning March 6 through May 5, 2014, consumers can tell The Roaming Gnome where they\u00a0 wanna go by posting dream travel tweets, photos or videos on Twitter, Instagram or Vine using the\u00a0 hashtag #iWannaGo. Two winners selected according to official contest rules will win their dream\u00a0 #iWannaGo trip, and will be announced via social media in April and May. For the full contest\u00a0 details and official rules visit, <a href=\"http:\/\/travelocity.com\/iWannaGo\" target=\"_blank\">Travelocity.com\/iWannaGo<\/a>.<\/p>\n<p><strong>#IWannaGo Travel Survey\u00a0<\/strong><\/p>\n<p>As part of #iWannaGo, Travelocity conducted a national survey to better understand and identify\u00a0 where, how and with whom most Americans prefer to travel. According to the survey, when asked\u00a0 who most Americans would prefer to vacation with, nearly half (44%) stated their significant other.\u00a0 However if the opportunity to vacation with a celebrity presented itself, nearly 40% said they would\u00a0 opt for someone funny like Ellen or Jimmy Fallon.<\/p>\n<p>Other highlights from the national telephone survey included:<\/p>\n<ul>\n<li>44% of respondents want a relaxing trip, especially women (55%) who want to be on a\u00a0 beach or at a spa<\/li>\n<li>33% of millennials (18-34) prefer a European vacation\u00a0 \uf0b7 27% of Americans want to stay on their home soil (U.S.) for travel and vacation<\/li>\n<li>25% of men want to travel to Australia<\/li>\n<li>21% of luxury travelers (household incomes of $100K+) want to go on vacation with\u00a0 \u201csomeone smart\u201d like Mark Zuckerberg or Marissa Mayer<\/li>\n<\/ul>\n<p>Part of the inspiration behind Travelocity\u2019s #iWannaGo campaign stems not only from the results of\u00a0 the national survey, but from the thousands of everyday fans and followers who socially share their\u00a0 dreams of wanting to get away and see the world. To celebrate these travel dreamers, Travelocity\u00a0 will take over the #iWannaGo hashtag on Twitter from midnight to 11:59 p.m. on Wed., March 12.<\/p>\n<p>For more information on the Travelocity #iWannaGo campaign, contest or survey results, please\u00a0 visit Travelocity.com\/iWannaGo. Travelocity can be found on Twitter (<a href=\"https:\/\/twitter.com\/RoamingGnome\" target=\"_blank\">@RoamingGnome<\/a>),\u00a0 Facebook (<a href=\"http:\/\/www.facebook.com\/Travelocity\" target=\"_blank\">www.Facebook.com\/Travelocity<\/a>), YouTube (<a href=\"http:\/\/www.youtube.com\/Travelocity\" target=\"_blank\">www.YouTube.com\/Travelocity<\/a>) and\u00a0 Instagram (<a href=\"http:\/\/instagram.com\/roaminggnome\" target=\"_blank\">http:\/\/instagram.com\/roaminggnome<\/a>).<\/p>\n<p><strong>About the Survey\u00a0<\/strong><\/p>\n<p>The Travelocity \u201ciWannaGo\u201d Survey presents the findings of a telephone survey conducted by\u00a0 ORC International among two national probability samples, which, when combined, consists of\u00a0 1,004 adults, 503 men and 501 women 18 years of age and older, living in the continental United\u00a0 States. Interviewing for this CARAVAN\u00ae Survey was completed on February 27-March 2,\u00a0 2014. 654 interviews were from the landline sample and 350 interviews from the cell phone\u00a0 sample. The margin of error for the national sample is +\/- 3 percentage points at the 95 percent\u00a0 confidence level.<\/p>\n<p><strong>About Travelocity\u00a0<\/strong><\/p>\n<p>Travelocity wants to inspire you to \u201cGo &amp; Smell the Roses!\u201d and is dedicated to being your kindred\u00a0 spirit \u2013 a travel companion and a travel instigator, roaming the world beside you while helping\u00a0 make your traveling experience memorable with innovative apps, competitive prices and 24\/7\u00a0 customer service. Based in Southlake (Dallas\/Fort Worth), Texas, Travelocity is owned by Sabre, a\u00a0 global technology company whose innovative technology is used by approximately one billion\u00a0 people around the world to plan, book and get to their destination at a time and price that&#8217;s right for\u00a0 them.<\/p>\n<p>CONTACT:<br \/>\nHeather Wilkins<br \/>\nCitizen Relations<br \/>\n(949) 809-6766<br \/>\nHeather.wilkins@citizenrelations.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOUTHLAKE, TX \u2013 MARCH 10, 2014 \u2013 On a mission to inspire people to do things they\u2019ve never\u00a0 done and see things they\u2019ve never seen, Travelocity and The Roaming Gnome are inviting\u00a0 consumers once again to \u201cGo &amp; Smell the Roses\u201d in a series of new advertising, digital and\u00a0 promotional efforts that encourage would-be travelers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":1,"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":530,"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/posts\/41\/revisions\/530"}],"wp:attachment":[{"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.travelocity.com\/pressroom\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}