The lively heart of Jacksonville lives on either side of St. Johns River, and firmly believes in mixing business with pleasure.
Downtown Jacksonville is one of the city’s oldest neighborhoods, and a true Floridian to the core. It’s serious about business, sport crazy, and well acquainted with the age-old state tradition of having a good time, any old time.
Jump aboard the Skyway and soar north to south over St. Johns River. Downtown loves its waterway to distraction, and doesn’t charge a cent for the ride, or the view.
Slow the pace and try ground-level gazing on the Downtown Art Walk. On the first Wednesday of every month, dozens of galleries fling open their doors and food trucks invite you to graze as you gaze, all with a soundtrack that’s live, local, and reliably funky.
If you miss that culture crawl, don’t fret; Jacksonville’s Museum of Contemporary Art (or just MOCA) has a permanent home in the neighborhood while Riverside Arts Market moves in under Fuller Warren Bridge on Saturdays and takes over, in a good way.
Satisfy your other senses as you work your way around The Elbow, Downtown’s district for everything from cigar lounges and organic distilleries, to smart little bistros and tie-a-bib-on chophouses. There are also clubs, theaters, and gigs for good measure.
Spectators of a rowdier persuasion will want to head to EverBank Field and the Sports Complex. Home to JAX Jumbo Shrimp, IceMen, Sharks, and NFL’s Jacksonville Jaguars, this is the beating heart of Downtown’s team spirit. Catch a game and feel the love, or head along for one of the parking lot events. The Sports Complex is almost as well known for car shows and boat shows as baseball.
Go down by the water again in the evening. Hotels with the city’s giddiest heights will give you views over St. John’s River and quite a few Downtown restaurants serve panoramas too. But if you really want to win the heart of a local, meander along the Riverwalks to show your appreciation of Jax.