Maybe it's the red landscapes. Maybe it's the fiery sunsets. In any case, something about the area has inspired generations of artists to create utterly gorgeous paintings and sculptures. This is the place to go in Arizona when you want to buy new artwork for your home, or visit a gallery packed with wall-to-wall masterpieces.
Treat yourself to a leisurely trawl through some of this desert town's galleries, keeping in mind that visiting them all might take a while - there are over 80 to get through. This is one of the state's most active artistic centers, hosting events throughout the year and opening up its gallery doors on the first Friday of every month for free.
Browse the independent stores at "Gallery Row" on State Route 179 or spend a day shopping in Sedona's stylish uptown. Get lucky with your timing and you could end up at one of the town's many festivals, which include a long-running film festival.
To help you narrow down your artistic itinerary, we've picked out three of Sedona's cultural highlights.