I have stayed at The Serramar previously and have found it to be an extremely friendly hotel and in pristine clean condition.
It is situated in the centre of Arroyo De La Miel, just a two minute walk from the train station which takes you to the centre of Malaga in one direction and to Fuengirola centre in the other. The beauty of the train of course is it stops just across a quiet road from Malaga airport terminal and Arroyo De La Miel is only seven stops from the airport. Excellent value for money to at only 2 euros 55 cents.
The Serramar is ideally situated for the miriad of shops, bars and restaurants in Arroyo De La Miel and is only a five minute walk to the cable car and market.
The beach is also fairly close, with a leisurely ten to fifteen minute walk downhill to it .
I would and have recommended this hotel to friends and give it my first consideration when booking in the Arroyo/Benalmadena area.