• 72% are age 35+ (Index of 107)
• 55% are women (Index of 107)
• 52% have an annual household income of $75,000+ (Index of 120)
• 59% own a home with a market value of $100,000+ (Index of 106)
• 21% own a home with a market value of $250,000 – $499,000 (Index of 107)
• 61% graduated college with a degree (Index of 111)
• 39% have taken two or more personal domestic trips in the last 12 months (Index of 134)
• 36% have taken an international trip in last 3 years (Index of 129)
• 49% spent more than $500 on online travel product in the past 6 months (Index of 156)
• 32% spent $1,000 or more on online travel product in the past 6 months (Index of 168)

Source: Comscore, August 2008