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Travelocity Media Kit - Sabre Virtually There Customer Demographics

  • Brand Overview
  • Why Advertise with Sabre Virtually There?
  • Customer Demographics
  • Advertising Opportunities

Sabre Virtually There customers travel an average of 14 business trips a year: 10 trips requiring overnight stays, and 4 day trips.

  • 76% are age 35 or older (Index of 144)
  • 57% are Male (Index of 114)
  • 69% have an Annual Household Income over $75,000 (Index of 159)
  • 46% have an Annual Household Income over $100,000 (Index of 179)

Source: Comscore, August 2008

  • 40% are top level executives (Director, CFO, CEO, VP, President)
  • 46% of their business trips are international
  • 49% of their leisure trips are international
  • 53% spent more than $1,000 on each business trip
  • 58% spent more than $1,000 on each leisure trip

Source: GfK Custom Research Study, 2007

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