• 67% are age 35 or older (Index of 128)
• 70% are Women (Index of 137)
• 54% have an Annual Household Income over $75,000 (Index of 125)
• 63% have children (Index of 104)
• 53% have taken two or more personal domestic trips in the last 12 months (Index of 183)
• 41% have taken an international trip in the last 3 years (Index of 158)
• 62% spent more than $500 on online travel products in the past 6 months (Index of 196)

Source: Comscore, July 2008