As Travelocity's vice president, global media, Lynda is responsible for leading the media sales and account management functions for the organization. She is also responsible for direction and performance of IgoUgo, Travelocity's industry leading travel planning site.
Prior to her media role, Lynda served as Travelocity's Vice President of Global Strategy and Customer Insight, and was responsible for driving company-wide global growth initiatives and enhancing current customer, merchandising and pricing approaches.
Prior to joining the Travelocity team, Lynda spent several years at FedEx Office working in a variety of roles. There, she led an aggressive retail store expansion effort and implemented a consistent retail approach across the nationwide network of stores. Other roles during her time at FedEx Office include product management, corporate strategy, and development of a new go to market approach for the company's business sales force. Prior to her work at FedEx, Lynda was a consultant for BCG specializing in retail, consumer goods and telecommunications.
Lynda earned a Master's Degree in Business Administration from The University of Texas at Austin and a Bachelor's Degree in Business Administration from Southern Methodist University. Away from the office, she volunteers at the Dallas Arboretum and is a member of the Junior League of Dallas.
Favorite travel moment:
Although many of my colleagues will recount amazing adventures in far flung places across the globe, my favorite travel moment was the family vacation we recently took to the beaches of South Carolina with my young children. The pure joy in their laughter as they dug their toes in the sand and were chased by waves on the same beaches I enjoyed as a child myself will stay with me forever.