Carl Sparks brings an extensive background in ecommerce, consumer brands and retailing as the president and chief executive officer of Travelocity Global. In his role, Sparks oversees a portfolio of travel brands across the globe, including: Travelocity.com, Travelocity Business, lastminute.com in Europe; ZUJI in Asia Pacific, and online travel community IgoUgo in North America.
Before joining Travelocity Global, Sparks served as president of Gilt Groupe, one of the leading online fashion and travel retailers in the United States. In his role, Sparks was responsible for overseeing the business units of Gilt.com, which included the women's, men's, home, children's and gifts categories.
Sparks spent five years implementing innovative marketing programs for Expedia Inc., serving as general manager for Hotels.com North America. Prior to that he served as chief marketing officer for Expedia.com where he was responsible for driving a $10 billion-revenue business by leading the areas of brand strategy, creative development and marketing communications. During his tenure, Sparks led Expedia to record website traffic and revenue and category gains and also implemented an award-winning loyalty/rewards program and a website overhaul, which led the company to unprecedented profit and share growth.
Earlier in his career, Sparks was vice president of direct business and brand at Capital One, where he helped develop the business through direct marketing, new product development and brand strategy. Other positions include senior marketing and strategy roles at Guinness, PepsiCo and Boston Consulting Group.
Sparks graduated summa cum laude from Princeton University and received his MBA with Highest Distinction from Harvard University.
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