Travelocity Traveler Confidence Report Shows Increase in Intent to Travel in 2010
Travelocity’s most recent poll shows a dramatic increase in travel intentions, indicating traveler confidence is on the rise. Travelocity’s second Traveler Confidence Report finds that nearly half of respondents plan to increase their travel in 2010 as compared to 2009. The Traveler Confidence Report gauges travelers’ plans and attitudes now as compared to six months prior and one year prior. The following findings are based on the intentions of more than 2,000 North Americans surveyed by Travelocity.
Traveler Confidence Report Highlights:
• Travel Intentions Up: Significantly more respondents (49 percent) plan to increase their travel in the year ahead, compared to 21 percent six months ago and just 10 percent in 2009. Another 44 percent plan to travel “about the same” as compared to last year. The number of travelers planning to decrease travel is down significantly to 7 percent, from 34 percent one year ago and 24 percent six months ago.
• Decreased Hotel Rates Have Positive Impact: When asked how lower prices would impact travel plans, 33 percent said they would stay in a higher star-rated hotel; 30 percent said they would take a trip they had not expected to take; and 18 percent said they would extend their stay.
• Travel Budgets on the Rise: The majority of respondents (56 percent) did not have a predetermined travel budget for 2010. Of those with a predetermined travel budget, 34 percent plan to increase that budget.
• Travelers Committed to Saving Money: An overwhelming 76 percent of respondents are at least somewhat likely to book a vacation package as a way to save money.
My name: Genevieve Shaw Brown. I also answer to Genny and Gen.
How I earn my keep: I work at Travelocity.
Greatest travel lesson learned: I travel for my job, but I've learned work is work, vacation is vacation, and it's best not to try and do both on one trip.
Fondest travel memory: There are so many... but a recent experience was being totally jet-lagged and waking up pre-dawn in Koh Samui, Thailand, and watching the sun rise with my husband on the beach. We talked about what all our friends and family were doing at that very same moment as the sun set back home in New York.
First thing I do in a new place: Peruse the local restaurants and map out my dining strategy for the duration of my trip. Dining strategy = eating at as many restaurants as humanly possible.
First thing I do when I get home: Put a push pin on the destination I just returned from on the map of the world that hangs on the wall above my couch.
Travel ambition: To cover that map completely in push pins.
My most beloved place in the whole world: Cockle Cove Beach in Chatham, Massachusetts.